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My Marketing Automation Software Recommendations

There plentifulness of large options for selling automation software. My apical 3 recommendations today:

1. Constant Contact – My favourite due to the fact that it’s accelerated to acceptable up, casual to use, and helps with each signifier selling automation. Try Constant Contact escaped for 60 days, nary recognition paper required.
2. Sendinblue – They are different large option, particularly if you privation to usage a premix of email, chat, and SMS automation.
3. Engage Bay – This is perfect for organizations that privation to automate processes crossed marketing, sales, and lawsuit work teams.

Marketing automation bundle tin enactment your regular selling tasks connected autopilot. 

It saves you time, money, and effort—allowing you to standard your selling and income workflows with ease. Overall, selling automation helps your campaigns tally smoother and much efficiently. 

Over the years, I’ve recovered occurrence with respective antithetic selling automation tools ranging from affordable solutions to enterprise-grade options. 

Below you’ll find my database of the apical 8 selling automation solutions connected the marketplace today. I’ve besides added a little buyer’s usher to assistance you find the close instrumentality for you.

#1 – Constant Contact Review — The Best All-Around Marketing Automation Software

Modern selling doesn’t hap connected 1 channel. It’s happening each crossed the net connected a wide array of devices, each astatine once.

There are galore multichannel solutions for selling automation, but Constant Contact takes the barroom for astir businesses that request an casual mode to articulation email and societal media efforts.

With its unified dashboard that anyone tin use, Constant Contact lets you enactment connected apical of some selling fronts with ease.

You tin propulsion caller societal posts and reply to messages connected Twitter, Facebook, Instagram, and LinkedIn from the aforesaid spot you tin acceptable up automated email sequences and drip campaigns.

Schedule retired societal posts for adjacent period oregon 4th and past sync that messaging up with your email campaigns.

Plus, with the platform’s intensely customizable emailer, you tin conception messaging with idiosyncratic sequences that are based upon what you cognize astir your contacts.

Whether you’ve gathered important info astir your database members manually oregon you usage Constant Contact’s customized signifier builder to seizure it connected your landing pages, you tin acceptable up idiosyncratic email series tracks based connected immoderate of it that volition automatically nonstop based connected triggers that you set.

So, acceptable up a bid of societal media posts astir the large game, past person unsocial email sequences for folks connected the eastbound seashore rooting for 1 squad and past a abstracted 1 for the Pacific seashore dwellers rooting for the other.

That’s conscionable a ace elemental example—with Constant Contact, you tin marque these nested, unified selling campaigns arsenic intricate and analyzable arsenic you’d like.

Social monitoring, messaging, and posting is disposable connected each of Constant Contact’s plans. But its astir utile email features travel successful the Plus plan. In it, you tin acceptable up automated behavioral and invited sequences, positive see dynamic contented successful your emails.

The Plus bundle from Constant Contact starts astatine $45/month for up to 500 subscribers, with the terms scaling upward alongside the fig of further contacts you need.

If you conscionable privation unified email and selling without each the precocious automation, you tin inactive get unlimited email sends and automated email resends to non-openers with the modular Email plan. That’ll tally you $20/month for up to 500 contacts.

Unify your societal and email campaigns by getting started with Constant Contact.

#2 – Sendinblue Review — The Best Email, Chat, and SMS Marketing Automation

Sendinblue’s almighty automation features volition assistance you seal up the holes that let opportunities to autumn done the cracks.

Stay connected with customers utilizing email, substance messaging, oregon unrecorded chat straight connected your website. You won’t request galore agents oregon reps with each the enactment Sendinblue does down the scenes erstwhile you acceptable it up.

For a batch of folks, their prebuilt automations volition beryllium enough. With conscionable a fewer clicks of your mouse, Sendinblue volition acceptable up a workflow to footwear successful when, say, a visitant leaves your website with items inactive successful their buying cart oregon erstwhile they’ve clicked connected oregon visited a circumstantial portion of your site.

Then, each you person to bash is physique the email connection that gets sent erstwhile the trigger enactment occurs.

And with the extent disposable successful Sendinblue’s email features, you tin trade the cleanable connection to capitalize connected the moment.

Personalize the contented based connected who they are, what they considered purchasing, oregon wherever they clicked, past embed unsocial offers, adhd effectual flair to the email design, and docket sending based connected erstwhile it volition beryllium astir effective. You tin adjacent A/B trial options to stitchery information connected the smartest mode for you to wield these automations.

Not acrophobic of getting your hands dirty? That’s great—the customized automation builder opens up a satellite of antithetic ways to conception trigger and enactment sequences. You tin adjacent person aggregate introduction points feeding into 1 enactment oregon get truly granular with qualifying conditions to marque definite each enactment is tailored to due assemblage segments.

Sendinblue offers automation capabilities connected each of their pricing plans. With the escaped everlastingly and Lite (starting at$25/month) packages, you volition beryllium constricted to targeting up to 2,000 of your contacts successful your automated workflows.

Upgrade to either Premium (starting astatine $65/month) oregon the custom-priced Enterprise plans to get unlimited usage of Sendinblue’s selling automations. From there, it’s pay-as-you-go benignant pricing to summation the fig of emails oregon SMS messages you send.

You don’t person to resign yourself to chalking up each abandoned cart arsenic a nonaccomplishment oregon reasoning of each acquisition arsenic the extremity of the income journey. Sendinblue’s automations tin assistance you prehend connected missed opportunities that boost your gross today.

#3 – EngageBay Review — The Best Sales, Customer Service, and Marketing Automation Software

EngageBay knows you can’t person sales, marketing, and enactment beryllium successful siloes. For a concern trying to grow, post-sale engagement is each spot arsenic important arsenic getting to a merchantability successful the archetypal place.

With EngageBay, each of your cardinal customer-facing teams tin usage the aforesaid software. This is much businesslike for your institution and provides a seamless acquisition to customers.

Everything you larn astir existent customers tin beryllium leveraged successful the quest to get more.

EngageBay’s automation tools tin commencement having an interaction the infinitesimal a imaginable expresses involvement by joining your list. From there, done your income funnel and beyond the purchase, you tin automate galore of the regular touchpoints, nurturing, warming up, and more.

With each that accusation and enactment gathered, your enactment reps are well-prepared to grip thing your customers tin propulsion astatine them with easiness and grace.

That’s big, particularly if your work squad is handling much than troubleshooting issues.

Maybe your work squad besides provides continuing lawsuit grooming (something that’s communal successful B2B SaaS) oregon often puts connected their income hats to grip adding services oregon upgrades.

With each of EngageBay’s automation tools capturing each customer’s full journey, your enactment squad is ne'er without discourse oregon cardinal information, truthful they tin support impressing the radical who bargain from you.

Maybe champion of all, EngageBay tin beryllium tried retired for wholly free. They person a free-forever bundle that lacks the automation tools, but allows you to get utilized to the level and dashboard.

For the afloat array EngageBay’s selling automation features, you’ll request astatine slightest the Growth plan. That tin outgo arsenic small arsenic $39.99 per idiosyncratic per period if you wage for 2 years up front. That tin grip up to 10,000 contacts and 25,000 branded emails per month.

Paying for a azygous twelvemonth astatine checkout raises the monthly per-user complaint to $44.99. If you privation to wage month-to-month, you’re looking astatine $49.99 per idiosyncratic per month.

Need much contacts? Upgrade to Pro for $79.99 per user/month (for a two-year commitment) to person nary limits connected the fig of contacts, positive get treble the monthly emails that Growth offers and much precocious features.

Bring unneurotic your 3 halfway departments and supply them each the aforesaid utile automation tools by signing up with EngageBay today.

#4 – ActiveCampaign Review — The Best for B2C Marketing Automation

If you are looking for selling automation specifically successful the B2C space, ActiveCampaign is simply a precise compelling option.

It’s a ace affordable instrumentality that includes galore automation features for leads anyplace successful your funnel. You’ll beryllium capable to chopped down connected busywork instantly, reaching much radical astatine the aforesaid time.

And you’ll beryllium capable to link with customers anywhere–ActiveCampaign offers omnichannel automation, including instant messaging and SMS, unrecorded chat, and Facebook. 

So, you’re not constricted to just email selling automation with ActiveCampaign. 

Their astir fashionable features screen leads astatine each constituent successful the funnel, including:

• Engage – Automation maps, tract tracking, and subscription forms
• Nurture – List segmenting, dynamic/predictive content, and lawsuit tracking
• Convert – Contact and pb scoring, divided actions, and triumph probabilities
• Support – Predictive sending, SMS, A/B divided testing, and ecommerce 

You tin besides acceptable up galore types of emails similar autoresponders, targeted oregon triggered emails, broadcasts, scheduled emails, and automated funnels. 

And you tin plan those emails utilizing their intuitive resistance and driblet designer, oregon commencement from 1 of their 25+ pre-made mobile-responsive plan templates.

Mobile-responsive designs are array stakes if you privation consumers to wage attention.

Whether you’re conscionable getting started oregon funny successful scaling and optimizing your email selling strategy, ActiveCampaign is an fantabulous choice. They connection everything you request to capture, nurture, and adjacent leads astatine scale. 

ActiveCampaign offers 4 plans, with the terms of each starting at:

• Lite — $9 per period with up to 3 users
• Plus — $49 per period with up to 25 users
• Professional — $129 per period with up to 50 users
• Enterprise — $229 per period with unlimited users

Each tier includes much precocious features, and pricing is based connected the size of your list, starting for up to 500 contacts. 

So, support successful caput that you volition person to wage much than the prices supra arsenic your database grows. 

#5 – HubSpot Review — The Best for Centralizing Your Tech Stack

If you’re looking to chopped down the fig of tools you usage for selling automation, instrumentality a look astatine HubSpot. Supercharge your sales, lawsuit service, and selling processes successful a azygous platform.

It goes beyond automating your concern processes. Integrate and optimize antithetic departments successful 1 centralized location, streamlining your full business’s workflow. 

Teams don’t person to leap from bundle to bundle to get the accusation they request and you tin automate the information transportation process from 1 squad to the next. 

HubSpot has agelong made its estimation successful this field. Their selling automation capabilities are powerful, with good granular control.

Set up a drip run (or multiple) arsenic analyzable arsenic you similar with delays, triggers, dependencies, and more. You tin fto email followups and campaigns tally automatically with nary fear.

Beyond email, automations wrong HubSpot tin use to interaction and lawsuit organization, squad notifications, pb qualification, information management, and overmuch more.

All your workflows payment from the HubSpot platform’s cleanable ocular interface. See however each the disparate parts of your selling section and campaigns tin nexus and enactment together, positive find caller ways to instrumentality vantage of automation done visualizing unsocial squad and enactment connections.

No substance however analyzable your income travel oregon pipeline, HubSpot has the tools and features to not lone adhd utile automation, but amended each portion of the lawsuit lifecycle.

And, by utilizing 1 of HubSpot’s suites, you besides get entree to indispensable features like:

• Blog station and SEO planning
• Ad tracking and management
• Social media management
• AI-powered unrecorded chat
• Forms and landing pages
• Revenue attribution reporting
• A/B divided testing

HubSpot offers basal features, similar emails, landing pages, forms, and unrecorded chat capabilities for unlimited users perfectly free. So, you tin effort it the level without spending a penny. 

Alternatively, you tin motion up for a escaped demo to spot each of their precocious features successful action. 

The Starter Suite (sales, marketing, CRM, and lawsuit service) starts astatine $50 per period for 2 users and up to 1,000 contacts, making it highly affordable for astir businesses. You tin adhd different 1,000 contacts for $11.25 per month, and further users outgo $6 per month.

However, support successful caput you lone get entree to HubSpot’s Starter mentation of their Marketing Hub. So you’re going to beryllium somewhat constricted successful automation capability. Some features you’ll lone beryllium capable to usage truthful galore times per month; others are missing entirely.

The heavy-duty plans supra Starter outgo a bully spot more, but region those restrictions if you request everything HubSpot offers by mode of automation:

• Professional — $1,780 per period ($1,600 per period if you wage annually)
• Enterprise — $5,000 per period for everything HubSpot has to offer

Professional starts with 2,000 contacts, and you tin adhd contacts successful increments of 5,000 for $250 per month. Enterprise starts with 10,000 contacts, and it’s lone $100 per further 10,000 contacts.

There’s besides the quality to physique your ain bespoke HubSpot merchandise bundle. You tin acceptable which however galore features you privation for each Hub.

If you privation to spell dense connected selling automation, but don’t request arsenic overmuch for sales, lawsuit service, oregon operations, marque your ain bundle that includes the Enterprise-tier of Marketing Hub but Starter tiers for the rest.

Plus, if you’re a existent subordinate oregon alumni of HubSpot’s approved incubator, accelerator, oregon Venture Capital partners with a circular of Series A backing nether your belt, you tin get up to 90% disconnected your archetypal year. 

#6 – Freshworks CRM Review — The Best for Ecommerce

Freshmarketer is portion of the Freshworks household of products. These are each well-made tools, and you don’t person to interest astir hiring a squad of super-users conscionable to tally campaigns.

I urge it highly for radical that privation to automate their ecommerce marketing. Freshmarketer comes packed with each the tools you request to pull customers, recognize their needs, and thrust conversions.

Keep successful interaction with customers via email, unrecorded chat, SMS, and WhatsApp. Build retired personalized lawsuit journeys and enactment organized nary substance wherever the speech happens.

From consciousness to retention, you get each the automation features you request to summation much leads, crook those leads into customers, and support those customers astir for life. All portion doing little enactment with amended results. 

Plus, you don’t request immoderate method skills oregon a dedicated enactment squad to get started. And it takes astir a infinitesimal to get up and running. 

You besides get entree to features like:

• Email campaigns and interaction management
• Visual resistance and driblet lawsuit travel builder
• Website, form, and offline lawsuit tracking
• Conversion complaint optimization tools
• A/B and divided testing
• Advanced personalization
• Dynamic vigor maps
• Audience segmentation
• Real-time funnel analytics

Furthermore, the bundle seamlessly integrates with Freshworks’ different tools, truthful it’s an fantabulous prime if you presently usage oregon program to usage immoderate of their concern software. It’s besides got integrations with WooCommerce, Shopify, BigCommerce, and different fashionable ecommerce platforms.

You tin effort Freshmarketer connected their constricted escaped everlastingly program oregon a 21-day escaped proceedings of their paid plans, which are incredibly affordable and accessible for businesses of each sizes. However, they beryllium connected the fig of contacts you have, truthful support that successful mind. 

They connection Growth, Pro and Enterprise plans of the afloat Freshworks CRM, oregon conscionable the selling services. Plans for the afloat CRM commencement astatine $29/month for 1,000 progressive contacts. Plans for Marketing Cloud commencement astatine $19/month for 500 contacts.

#7 – Acoustic Review — The Best Enterprise-Grade Multi-Channel Marketing Automation Software

Acoustic offers a wide scope of selling automation solutions for multi-channel marketers. 

It’s an fantabulous enactment for large-volume run absorption with tons of moving parts. If you person a larger enactment and you’re managing analyzable campaigns crossed aggregate channels, Acoustic should decidedly beryllium connected your radar.

You tin usage it for email campaigns, societal media, SMS, propulsion notifications, people ads, mobile apps, and each imaginable touchpoint wherever your assemblage lives. 

Some of the apical features of Acoustic include:

• AI-recommended triggers
• Split testing
• Customer travel mapping
• Budgeting tools
• Lookalike audiences
• One-to-one ads
• Advanced personalization

You’ll besides person entree to a almighty drag-and-drop run builder, which helps simplify adjacent the astir analyzable campaigns. All of your selling information tin beryllium monitored with precocious reporting and analytics arsenic well.

I truly similar the information that Acoustic has an progressive assemblage wherever you find speedy answers to your questions. They adjacent person self-help videos and different learning tools that tin assistance you get the astir retired of the software. 

If you’re conscionable looking for a ace basal selling automation solution, Acoustic astir apt isn’t for you. Smaller businesses moving single-channel campaigns volition apt find the features overwhelming.

Schedule a consultation to larn much and petition pricing information.

#8 – Act-On Review — The Best for Marketing Agencies

As a selling agency, you grip selling campaigns for respective clients (if not hundreds of them) astatine immoderate fixed time. As such, you request selling automation bundle with the quality to negociate everything, including your ain selling campaigns, successful 1 place. 

And Act-On offers the cleanable solution. 

Their scalable bundle features unsocial kid and genitor run capabilities, meaning you tin easy negociate and grip each of your lawsuit accounts from a azygous Act-On login. 

Plus, you tin wholly marque and customize everything to present customized reports to clients successful conscionable a fewer clicks. 

With Act-On, you tin larn much astir your clients’ audiences to personalize and tailor their connection to match. Not lone does this marque their beingness easier, but it besides means your squad tin enactment little to nutrient amended results. 

When you motion up, you get entree to almighty selling features, including:

• Automated engagement programs
• Website and landing leafage tracking
• Customer/prospect scoring
• Behavior and demographic segmentation
• Pre-built email, form, and landing leafage templates
• Interactive reporting dashboards

Plus, you tin physique customized real-time analytic dashboards for interior and outer use, truthful you and your clients ever cognize what’s going on. 

Furthermore, you tin usage this accusation to amended lawsuit ROI, physique amended exertion stacks, and optimize full selling campaigns connected behalf of your clients. From pb gathering and nurturing to transferring interaction accusation to sales, you’re successful bully hands. 

Sign up for a escaped demo to larn much and get started today!

#9 – Pardot Review — The Best for B2B Businesses

As a B2B business, you marketplace to different companies, which presents a unsocial acceptable of selling challenges. As such, you request a selling automation instrumentality built for the job. 

Pardot exists to assistance B2B companies physique relationships and crook those relationships into revenue. You get a suite of tools perfectly designed for this mission, truthful you tin accommodate an extended buying process and negociate analyzable pipelines.

Plus, it’s a fantastic selling automation bundle built astir Salesforce the world’s #1 CRM. 

So, you cognize you’re successful bully hands. 

From pb procreation to income alignment, the bundle offers a wide scope of features, including:

• Dynamic contented and data-based personalization
• Lead-nurturing email automations
• Prospect and pb scoring
• Visual multi-part automation creator
• Advanced segmentation
• Landing leafage builder
• Smart forms + resistance and driblet builder
• Social media scheduling, profiling, and analytics
• Lead enactment tracking
• Campaign show reporting
• Lifecycle and funnel reporting
• Pardot Einstein for pb and behaviour scoring

Furthermore, implicit 2.8+ cardinal worldwide users trust connected Pardot for their selling automation needs, making it 1 of the astir fashionable platforms connected this list. 

But it is simply a spot expensive, truthful it’s champion suited for larger businesses. Their paid plans include:

• Growth — $1,250/month for up to 10,000 contacts and basal features
• Plus — $2,500/month for up to 10,000 contacts with deeper automation + analytics
• Advanced — $4,000/month for up to 10,000 contacts with AI and each features
• Premium — $15,000/month for up to 75,000 contacts with supercharge features

They besides connection a fewer add-ons that travel escaped successful the Premium plan. Those add-ons see Salesforce Engage ($50/user per month), Analytics Plus ($3,000/month), and Engagement History ($300/year). 

All plans and add-ons are billed connected an yearly basis.

Oh, and 1 past thing: Pardot pronounced par-dot. The “t” is not silent.

Get successful interaction with Pardot today.

What I Looked astatine to Find the Best Marketing Automation Software

I basal down each of my apical recommendations, but arsenic you tin tell, these are precise antithetic products.

Finding the close instrumentality for the occupation is highly important. Marketing automation bundle that serves 1 institution perfectly mightiness beryllium a mediocre acceptable for another.

Below, I’ve laid retired the large criteria you should usage to measure each option. Use this usher to constrictive your hunt down to a solution that meets your company’s selling challenges.

Type of Business

B2B businesses person antithetic selling needs than D2C companies. 

Furthermore, selling agencies contiguous a caller acceptable of selling automation challenges. Because of that, specialized bundle whitethorn beryllium indispensable to conscionable your circumstantial needs astatine a tenable terms point. 

The size of your concern matters too. Large companies tally complex, massive-scale campaigns and person bigger pockets. So, tiny concern tools aren’t a bully match.

However, smaller companies volition astir apt find enterprise-grade features confusing and wildly retired of budget, which is wherefore those tiny concern tools beryllium successful the archetypal place. 

So, wage attraction to who the bundle is built for erstwhile making your last decision. 

Number of Contacts

Most pricing plans alteration depending connected the fig of contacts oregon leads you have. The larger your list, the higher the terms to support it successful spot and enactment successful interaction with your contacts. 

But, that terms is 1 you privation to wage to support your contacts intact.

If you person tens oregon hundreds of thousands of contacts, enterprise-grade solutions are going to beryllium much cost-effective. However, that’s not the lawsuit if you person a fewer 100 oregon adjacent a fewer 1000 leads connected your list. 

Just beryllium definite to support this successful caput and retrieve that circumstantial plans whitethorn bounds the maximum fig of contacts you tin have. 

And if you deed those limits, you’ll request to upgrade to a higher program oregon wage an other fee.

Your Marketing Channels

Different selling automation bundle supports assorted selling channels. 

From SMS and email selling to societal media and propulsion notifications, it’s important to take a bundle that handles everything you need.

Smaller businesses with elemental campaigns whitethorn not utilize a wide scope of channels and tin get distant utilizing a much affordable tool. 

However, ample businesses with analyzable campaigns spanning galore channels request thing much robust to negociate each the moving parts. 

Furthermore, immoderate bundle includes varying channels successful antithetic pricing tiers. So, you whitethorn commencement connected 1 level and request to determination up to summation entree to much selling channels. Or you whitethorn request to determination to (or integrate) a caller instrumentality altogether. 

It whitethorn assistance to representation retired your upcoming campaigns and determine which channels you program to use.

Automation Features

Automation is astatine the bosom of each instrumentality connected this list. But immoderate connection much precocious automation features than others. 

Do you request to people leads and prospects? Maybe you privation to harvester SMS, email marketing, and Facebook ads successful the aforesaid lawsuit journey. Or possibly you request the quality to nonstop hyper-targeted emails connected autopilot. 

Regardless of the complexity of your campaigns, don’t hide to consider:

• Split A/B testing
• Automated email campaigns
• Event and website tracking
• Contact management
• Visual lawsuit travel mapping
• Automated segmentation and personalization
• Prospect and pb scoring
• Dynamic content
• Transactional emails
• AI-powered recommendations
• Action and logic-based triggers
• Reporting and analytics

You whitethorn not request each of them, and immoderate tools don’t see them. So it’s captious to recognize what you request (and don’t need) earlier making your decision.

Additional Features

It’s not uncommon for selling automation bundle to see a fistful of features typically recovered successful a CRM tool, similar unrecorded chat oregon lawsuit enactment capabilities. 

Before making a last decision, it’s indispensable to recognize which further features you request to capable the spread betwixt selling and income oregon lawsuit service. 

You whitethorn already person these systems successful place. So, you won’t request these further features. But if you don’t, you mightiness beryllium capable to prevention money, hassle, and clip by choosing a bundle that includes everything you’re missing nether 1 roof. 

Summary

Constant Contact is my apical proposal for astir businesses. It’s built for tiny to midsize companies funny successful automating their selling processes to turn their businesses and prevention time. 

Plus, it’s affordable, casual to use, and packed afloat of almighty automation features. Try Constant Contact escaped for 60-days–no recognition paper needed to motion up.

However, it’s not the cleanable solution for everyone. So, don’t hide to usage the criteria we talked astir arsenic you benignant done uncovering the champion selling automation bundle for you and your team. 

Here’s a recap of my apical picks:

1. Constant Contact – Best all-around selling automation software
2. Sendinblue – Best for email, chat, and SMS selling automation
3. EngageBay – Best for sales, lawsuit service, and selling automation
4. ActiveCampaign – Best for B2C selling automation
5. Freshworks CRM – Best for Ecommerce
6. HubSpot – Centralizing your tech stack
7. Acoustic – Best for endeavor multi-channel selling automation
8. Act-On – Best for selling agencies
9. Pardot by Salesforce – Best for B2B companies

What are your favourite selling automation tools?