Beyoncé's Glam for Her New Tiffany & Co. Campaign Is a Major Throwback to Her "Countdown" Music Video

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Serving up a retro cat-eye look successful her caller run for Tiffany & Co., Beyoncé had fans comparing her glam to the signature benignant seen successful a past euphony video.

Read Beyonce's Sweet Note to "Queen" Madonna

Beyoncé is turning backmost the clock.

Tiffany & Co. served up immoderate superior Queen Bey nostalgia with the merchandise of its "Lose Yourself successful Love" run starring the 41-year-old.  

In 1 of the images, Beyoncé smolders for the camera arsenic she models a customized Tiffany HardWear necklace, created specifically for the campaign. The Grammy winner's retro-glam look, featuring a smoked-out cat-eye liner, rapidly drew comparisons to the look she rocked successful her 2011 "Countdown" euphony video from her 4 album. Even the airs utilized successful the run mirrored a infinitesimal successful the clip.

The standout images, which were taken by Mason Poole, are each astir "celebrating individuality, love, and cosmopolitan connection," according to Tiffany & Co. 

A longtime ambassador for the luxury brand, Beyoncé is "honored to research adjacent deeper however beauteous our connections are, erstwhile we genuinely observe the narration and value of emotion that we person for ourselves arsenic individuals," she said successful a connection to E! News.

Just past year, Beyoncé and her hubby Jay-Z—who stock Blue Ivy, 10, and twins Rumi and Sir, 5—starred unneurotic in Tiffany & Co's run for its "About Love" collection. The "Crazy In Love" vocalist memorably wore the brand's infamous yellowish Tiffany Diamond necklace, which weighs astir 128.54 carats and has lone been antecedently worn by lone a fistful of notable celebs including Lady Gaga, and of course, Audrey Hepburn

Mason Poole

Beyoncé's latest Tiffany's infinitesimal comes 2 months aft the release of her seventh workplace album, Renaissance, featuring the single "Break My Soul." 

Vevo/YouTube

And determination is even more dazzling Beyoncé glam to come. According to Tiffany & Co., a movie based connected Beyoncé's latest deed opus "Summer Renaissance" volition beryllium released latest this autumn connected tiffany.com

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