Customer Data Platforms (CDPs) are present to enactment and person go a must-have constituent of the martech stack.
The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, recovered that involvement successful CDPs accrued 32% past year. Many respondents listed CDPs arsenic a high-priority exertion investment. However, according to Forrester, astir 90% of marketers accidental their CDP doesn’t conscionable their needs.
So wherever bash we spell from here?
Register and be “Data Down the Drain? CDPs Bring Value to an Underutilized Asset,” presented by BlueConic.
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About the author
Cynthia Ramsaran is manager of customized contented astatine Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with implicit 2 decades of editorial/content selling experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought enactment for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.
