I’ll person to admit: ChatGPT is cool. I don’t deliberation we expected AI to travel this acold so soon.

But it doesn’t mean each escaped “ChatGPT prompt” ebook you spot connected Gumroad is the future. Many of the usage cases are simply engagement bait.

So successful this post, we’ll look astatine the existent champion usage cases of ChatGPT for SEO. I’ll besides screen cases wherever you shouldn’t usage ChatGPT.

Here are immoderate of our favourite ChatGPT usage cases for SEO that we person recovered astatine Ahrefs.

1. Construct regex

A regular look (regex) is simply a series of characters utilized to find patterns wrong text. For example, the signifier /b[aeiou]t/ volition find words similar “bat, bet, bit, bot, but” connected a page.

If we privation to find keywords phrased arsenic a question successful Google Search Console (GSC), we tin inquire ChatGPT:

What is the regular look to amusement matches that incorporate immoderate of the pursuing words successful it: how, what, who, when, where, why, do? These words should beryllium the archetypal connection successful the match.

And here’s ChatGPT’s answer:

With this answer, we tin spell to GSC and paste the customized regex with the Query filter:

Then, we’ll acceptable the Positions filter to >10 and benignant the database successful ascending order. 

We present person a database of informational keywords we tin enactment connected to bring those pages from leafage 2 to leafage 1 of Google.

2. Create automations

ChatGPT tin constitute code too.

If you’re tech-savvy, you’ll already spot plentifulness of ways to usage this to amended your processes. Here’s a speedy example. 

Let’s accidental you’re moving connected a nexus building campaign. You’ve collected the URL, domain, and archetypal and past names of the authors you privation to contact. Now you privation to find their emails.

The inefficient method is to spell done them 1 by 1 successful a web app oregon Chrome Extension. The amended mode would beryllium to codification thing successful App Scripts to link to an email-finding API, similar Hunter.io.

We tin usage ChatGPT to constitute the code. Here’s a illustration prompt:

Using Hunter.io’s “Email Finder” API, constitute a relation called findEmail successful Google Appscripts to instrumentality a person’s email address. If nary email exists, past instrumentality “THEY DON’T WANT TO BE CONTACTED.” I volition supply the archetypal name, past name, and domain name. BTW, my API cardinal is [MUTED]. Go!

Then, we’ll instrumentality the generated codification and unfastened App Scripts:

• First, paste successful the code, prevention the file, and spell backmost to the Google Sheets. 
• In the email column, benignant successful “findEmail,” unfastened parentheses, click the archetypal name, past name, and the domain. 
• Then hit enter. 
• As for the remainder of the list, conscionable resistance the look down.

This is simply the extremity of the iceberg. There are plentifulness much you tin do—for example, SEOs are combining it with Python to bash tons of cool stuff:

3. Whip up speedy snippets of code

ChatGPT’s quality to constitute codification means you tin usage it to rapidly make snippets of code, specified arsenic schema markup:

And hreflang snippets:

More examples successful the nonfiction below.

4. Write click-worthy titles

Writing the cleanable header tin instrumentality longer than you think. So we tin usage ChatGPT to make click-worthy titles successful seconds—and it outperforms human-written titles:

You tin usage ChatGPT to constitute click-worthy titles for your blog posts, podcasts, oregon YouTube videos. For champion results, springiness it a moving title. 

Here’s a illustration prompt:

Write 10 click-worthy titles for my blog station connected the champion selling books. My moving rubric is Best Marketing Books.

You tin besides inquire ChatGPT to front-load keywords oregon marque your titles dependable similar idiosyncratic else. So let’s inquire ChatGPT to marque the supra titles dependable similar Tim Ferriss:

Pretty cool.

5. Create speedy outlines

If you similar immoderate of the titles ChatGPT suggested, you tin inquire it to make an outline. I’m definite galore SEOs are salivating astatine the thought of utilizing ChatGPT to make contented briefs (or adjacent blog posts—more connected that later). But my constituent is this: deliberation of ChatGPT arsenic your creative sparring partner. 

I similar #7 from the supra example, truthful let’s inquire ChatGPT to grow on it:

It’s a decent outline, but there’s a problem: It’s repetitive. For example, I won’t signifier the outline similar this. Instead, I’ll astir apt marque each publication the H2, past spell into the details (summary of the book, immoderate cardinal takeaways, however I utilized the takeaway to amended my selling and career, etc.). 

The suggested intro seems boring too—I’ll astir apt commencement with the communicative of my translation alternatively than dependable truthful world and prescriptive.

By the way, I’m funny successful ChatGPT’s publication recommendations, truthful I’ll inquire it to grow on II:

Again, decent suggestions that you’ll find connected galore selling booklists. I hold with the recommendations, but my honorable sentiment is that everyone astir apt already knows these books. Of course, you don’t privation to prevarication if these books really transformed your career. But if determination are lesser-known ones, you’ll bash amended highlighting them.

Otherwise, you’re conscionable similar everyone else, and there’s nary constituent successful speechmaking your content.

In summary, usage ChatGPT arsenic your ideation partner, but don’t trust connected its suggested contented 100%.

6. Suggest effect keywords

We don’t urge utilizing ChatGPT to bash keyword probe (more connected that later), but that’s not to accidental it isn’t a bully mode to stitchery imaginable seed keywords. 

For example, we tin inquire ChatGPT to springiness america “technical presumption related to coffee”:

We tin past usage these presumption arsenic “seed keywords” to find much keyword ideas successful Ahrefs’ Keywords Explorer:

7. Generate short-form content

No substance however overmuch you emotion writing, immoderate types of contented are conscionable boring to create. Examples see meta descriptions, product descriptions, advertisement transcript variations, and more. 

For example, we person astir 300 pages connected our tract that don’t person meta descriptions. 

So alternatively than fuss idiosyncratic connected our selling squad to walk their time crafting meta descriptions, we tin inquire ChatGPT to bash it for us. Let’s inquire it to constitute a meta statement for our leafage connected “how to usage Keywords Explorer”:

Pretty good!

8. Proofreading

If you enactment with freelance writers regularly, you tin usage ChatGPT to proofread their work.

For example, successful 2022, we tested the quality of a fewer freelance writers based connected their rates. 

So let’s accidental we similar the wide absorption of the writer’s work, but that their connection is lacking. We tin instrumentality parts of the station and inquire ChatGPT to proofread it. And voila, successful a fewer seconds, ChatGPT has improved it.

9. Rewrite sentences

Novelist Vladimir Nabokov once said:

I person rewritten—often respective times—every connection I person ever published. My pencils outlast their erasers.

We don’t usage pencils and erasers today, but the sentiment remains the same—the enactment of creating contented is simply the magic of rewriting sentences implicit and over again. 

Again, we tin usage ChatGPT arsenic our originative sparring partner. Ask it to rewrite our sentences successful assorted ways truthful we tin spot antithetic perspectives connected however to pass ideas:

For example, I’m a immense instrumentality of Kurt Vonnegut, truthful let’s inquire ChatGPT to rewrite my intro similar the American writer:

True to the benignant of fabrication writing, the connection is much flowery and ChatGPT uses much adjectives. Interesting, but not the code of Ahrefs. Let’s effort again and, this clip ‘round, we’ll inquire ChatGPT to beryllium much persuasive:

Now my contented feels much rah-rah. It’s beauteous chill to cognize that your penning is conscionable 1 of galore options you tin take from.

Finally, let’s inquire ChatGPT to rewrite it successful a sarcastic tone:

Maybe I’m secretly British, but I similar this. I don’t deliberation I’ll usage it. But, again, it helps spark new ideas.

Although ChatGPT has a fig of bully usage cases for SEO, it besides has a fewer less-than-ideal usage cases (at slightest for now). 

Here are immoderate examples:

10. Content creation

Many SEOs are excited implicit the information that ChatGPT tin make content. Some SEOs judge they tin present unleash a deluge of AI contented and anticipation to fertile precocious connected Google.

But determination are a fewer problems with this:

First, erstwhile you inquire ChatGPT to constitute you a afloat article, the contented is astir ever going to travel retired arsenic boilerplate content. For example, erstwhile we asked ChatGPT to make a 1,500-word blog station connected the aforesaid topic, it generates this:

It’s nary surprise—after all, that’s however it was trained; it fundamentally summarizes the internet. 

There’s thing incorrect with this. Many freelance writers bash the aforesaid too—they make contented by “summarizing” the top-ranking pages. So ChatGPT tin present bash the aforesaid astatine a fraction of the velocity and cost.

But it doesn’t mean it’s a bully thing. Sure, you tin present make hundreds of copycat articles successful a fewer hours, but what’s the concern worth down doing this? 

SEO is yet a marketing channel—it exists to thrust customers to your business. So adjacent if your AI contented ranks precocious connected Google but your people assemblage ne'er consumes it and ne'er takes the adjacent steps to convert, is determination a point?

Second, ChatGPT lacks expertise, experience, and originality. If you look astatine the generated article, it’s wide that it’s generic and helps nary one. With Google present focusing connected E-E-A-T, you’ll person to marque definite your contented demonstrates first-hand acquisition and expertise—both ChatGPT can’t bash (yet).

Your contented besides needs to basal out. Everyone’s utilizing ChatGPT to make the aforesaid ol’ boring content. Why should anyone take to read, link, oregon stock your contented implicit the rest? Ultimately, you inactive request quality involution and originality—you request to inject “information gain”:

• Personal perspectives and experiences – We did this for our post connected email outreach.
• Unique data, e.g., surveys and polls – We did this for our post connected SEO pricing.
• Subject-matter adept quotes – We interviewed experts for our post connected planetary nexus building.

 And more.

Third, the information of getting ChatGPT to make contented is that you whitethorn extremity up plagiarizing. Major sites similar CNET and Bankrate were experimenting with publishing AI content as-is and were caught plagiarizing:

Fourth, ChatGPT is perfectly susceptible of making up information. There are plentifulness of examples wherever ChatGPT:

• Fooled scientists with fake abstracts.
• Spread pandemic-related untruths.
• Shared conspiracy theories.
• Made up fake world papers (more here).
• Invented fake citations.
• Created caller accusation with cleanable confidence.
• Generated fake quotes, fake articles, and fake positions.

Finally, ChatGPT is much than often providing out-of-date information. The limits of its existent grooming are lone up till 2021, which means it (theoretically) can’t cognize astir the latest happenings:

11. Keyword research

A fashionable usage lawsuit among SEOs is to inquire ChatGPT for long-tail queries.

For example, present are 10 long-tail keywords for the “golf” niche suggested by ChatGPT: 

It looks decent astatine archetypal glance, but plugging them into Ahrefs’ Keywords Explorer shows america that nary of them person immoderate hunt demand:

Even Google Trends shows no data:

That is not to accidental you can’t people them. Plenty of SEOs judge successful targeting “zero-volume keywords.” However, carnivore successful caput that the accidental of a low- oregon zero-volume keyword getting importantly much searches than estimated is highly low. 

So if you privation quality data, your champion stake is inactive to usage a nonrecreational keyword instrumentality similar Keywords Explorer. If you’re looking for a fewer random ideas, past ChatGPT tin acceptable that use case.

Another fashionable keyword probe punctual is to inquire ChatGPT for “easy to fertile for” queries. In our opinion, that is simply a atrocious punctual due to the fact that keyword difficulty involves analyzing the SERPs, the competition, the quantity and prime of backlinks, and the existent contented of the top-ranking pages.

Unfortunately, ChatGPT tin neither browse the SERPs nor the web:

So it cannot accurately analyse ranking trouble based connected its limitations.

12. Search intent classification

To place search intent accurately, you request to actually look astatine the SERPs themselves—you’ll person to analyse the top-ranking pages and their content, look astatine SERP features, and more—to travel to a tenable decision connected intent class.

The archetypal occupation is this: As seen above, ChatGPT can’t browse SERPs.

The 2nd issue: SEOs who bash this investigation don’t ever hold with each other. For example, successful 2022, 3 of our marketers (Sam Oh, Patrick Stox, and Joshua Hardwick) picked 5 random keywords and attempted to delegate an “intent bucket” to the keywords. 

All of them had somewhat antithetic opinions connected each keyword.

The 4 hunt intent classifications are Informational [I], Navigational [N], Commercial probe [C], and Transactional [T].

So we can’t trust connected ChatGPT to supply “intent analysis” arsenic an authoritative root erstwhile adjacent experienced SEOs disagree with each other.

Finally, since ChatGPT’s grooming information lone goes up till 2021, it can’t (theoretically) update itself connected changes successful hunt intent beyond that period. For example, determination person been important changes connected the SERPs for “bird flu”—with intent fracturing to diagnostic much of the latest news:

Editor’s Note

When we enactment ChatGPT to the aforesaid test, it did OK (3 retired of 5 for the aforesaid keywords):

Since ChatGPT can’t browse the SERPs, it doesn’t recognize that an acronym similar “AMA”—which has aggregate meanings—is navigational. The aforesaid goes for “crockpot.”

However, here’s the unthinkable part. In the archetypal test, ChatGPT had a batch of trouble identifying navigational queries.

But erstwhile I tested it again a fewer months later, it learned:

It whitethorn not beryllium perfectly perfect for now, but it’s learning and improving implicit clip and could go a bully instrumentality to place hunt intent.

13. Local SEO

Miriam Ellis, a section SEO expert, asked ChatGPT a fewer communal section SEO questions. It offered less-than-ideal answers, specified arsenic encouraging her to interruption Yelp’s guidelines, promulgate persistent section SEO myths, and more.

I highly urge speechmaking her article to find retired wherefore ChatGPT isn’t perfect for local SEO.

Final thoughts

Now that we person handpicked the champion SEO usage cases for you, your adjacent measurement is to commencement implementing these tactics and usage ChatGPT arsenic your ideation spouse oregon to amended your SEO processes.

Did I miss retired connected immoderate prompts oregon usage cases? Let maine cognize on Twitter oregon LinkedIn.