CMOs are much apt to beryllium liable for AI adoption than different C-suite executives, but little apt to recognize it, according to a caller survey.

CMOs are astir apt to accidental they person a beginner’s knowing of AI (30%) and slightest apt to accidental they person an precocious knowing (10%), according to the survey by the Marketing AI Institute and AI-driven conversational selling level Drift. They besides are slightest apt to person precocious oregon precise precocious degrees of assurance successful evaluating AI exertion (33%) and are slightest apt to beryllium infusing AI into their regular workflows (26%).

The survey besides recovered CEOs and CMOs are the 2 astir apt roles to ain AI adoption and integration wrong selling organizations. CEOs are astir commonly cited (35%) arsenic the afloat proprietor oregon astatine slightest partial proprietor alongside different roles. CMOs are a adjacent second, with 33% either partially oregon afloat owning AI.

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Other roles don’t travel anyplace close. Just 15% of respondents accidental the main exertion serviceman is progressive successful AI ownership, portion 8% accidental the IT section oregon the main integer serviceman is involved. 21% accidental nary 1 owns AI astatine all.

Why we care. The survey findings suggest marketers progressively admit the imaginable of AI to amended their work. However, there’s inactive a large spread betwixt imaginable and reality, arsenic galore marketers are inactive successful the aboriginal stages of AI adoption. Do CMOs truly deficiency knowing of it? It could be, oregon it could beryllium that familiarity is breeding a spot of humility. If that’s not the case, they request to get up to velocity accelerated and get to enactment creating an AI integration strategy. 

Source: AI Marketing Institute’s 2023 State of Marketing AI Report

Critically important

Overall, 64% of marketers judge AI volition beryllium either precise oregon critically important to their occurrence implicit the adjacent 12 months. This is simply a important summation from past twelvemonth erstwhile 51% said this. More than 3/4ths (77%) of marketers said the apical payment of AI is reducing the clip spent connected repetitive tasks. 

Other apical benefits of AI cited by marketers include:

• Improving targeting and personalization (72%).
• Increasing selling run effectiveness (69%).
• Gaining insights into lawsuit behaviour (67%).
• Automating tasks (66%).
• Generating caller ideas (65%).

Nearly each (98%) marketers are already personally utilizing AI successful immoderate mode — astir commonly, they’re experimenting with it (45%). Only 29% accidental it’s already infused into their regular workflows.

Methodology. The “2023 State of Marketing AI Report” is based connected responses to 15 questions astir AI and its relation successful marketing, arsenic good arsenic responses to six questions astir the demographics of the survey takers. It took spot betwixt April 26 and July 12, 2023, and 918 respondents completed astatine slightest immoderate of the survey, with the immense bulk (96%) completing the afloat survey.