Criteo is making its self-service demand-side level (DSP), Commerce Max, disposable to each clients. It gives brands and agencies a azygous constituent of introduction to retail media inventory, some connected and offsite. It besides complements Criteo’s retailer monetization solution suite, which helps retailers pat into caller request by integrating marketplace and in-store monetization technologies.

Why we care. Retail media has go progressively fashionable successful caller years, arsenic retailers look to turn their gross streams and brands and agencies question to scope consumers successful a buying mindset. However, the manufacture has been fragmented, making it hard for retailers, brands, and agencies to scope their afloat potential.

Dig deeper: What brands and retailers request to cognize astir RMNs

Commerce Max, which has been successful constricted usage since 2020, gives clients a one-stop store for accessing retail media inventory. Brands and agencies tin usage Commerce Max to find audiences connected retail sites and widen those audiences offsite. The level besides offers closed-loop measurement, which lets advertisers rapidly find run effectiveness.

Criteo is simply a person successful integer measurement, and Commerce Max is 1 of the archetypal DSPs to connection closed-loop measurement for retail media. Criteo’s concern with Integral Ad Science means that brands and agencies tin measurement viewability and invalid postulation connected a retailer’s tract crossed advertisement formats.

In summation to Commerce Max, Criteo besides announced the enlargement of its retailer monetization solution suite. The suite includes Commerce Yield Marketplace, Commerce Yield In-Store, and Commerce Yield Insights.

Commerce Yield Marketplace helps retailers integrate marketplace tactics and formats into their monetization strategies. Commerce Yield In-Store provides advertisers with entree to a wider scope of offline inventory. Commerce Yield Insights offers retailers and brands insights into integer support show to enactment enterprise-level retail media buys.