In an epoch of information and integer transformation, the champion proposal for marketers sometimes is that little tin beryllium much impactful amid information abundance. Businesses should absorption connected essential, actionable accusation alternatively than overwhelming their systems with excessive tools and reporting. This attack tin make a much effectual engagement betwixt income and customers, streamlining the decision-making process.
Sponsored by:
In this occurrence of Dun & Bradstreet’s sponsored series, “Data Makes the Difference,” Jen Burns, Dun & Bradstreet’s elder vice president of commercialized operations, and Kim Davis, editorial manager of MarTech, sermon the captious factors influencing commercialized operations and however businesses tin adeptly navigate changes to stay competitive.
Tune into the podcast and learn:
- Dun & Bradstreet’s concealed to ensuring they are doing everything they tin to amended the lawsuit experience.
- Three ways to amended operations with data-driven strategies.
- How to champion enactment the changing concern needs happening astir you.
Tune successful to different episodes successful the bid here.
Guest
Jen Burns, Senior VP, Commercial Operations, Dun & Bradstreet
Jen has spent the past 20+ years starring and transforming commercialized functions to assistance organizations thrust accelerated maturation and sustained profitability portion maintaining a beardown absorption connected delivering lawsuit outcomes. As the existent Senior Vice President of Commercial Operations astatine Dun & Bradstreet, Jen is myopically focused connected leveraging an outward-in, customer-centric approach, ensuring the commercialized enactment infrastructure and client-facing teams enactment successful changeless alignment with the increasing needs of customers. She drives aggregate GTM translation efforts to orchestrate people, process, technology, and accusation to output amended lawsuit engagement and success. Prior to her relation astatine Dun & Bradstreet, Jen held the relation of Global Vice President of Commercial and Customer Enablement astatine IQVIA, serving the Life Sciences industry, on with assorted elder enactment roles successful Education and Hospitality Technology.
Moderator
Kim Davis, Editorial Director, MarTech
Born successful London but a New Yorker for implicit 2 decades, Kim Davis started covering endeavor bundle 10 years ago. His acquisition encompasses SaaS for the enterprise, digital- advertisement data-driven municipality planning, and applications of SaaS, integer technology, and information successful the selling space. Prior to moving successful tech journalism, Davis was Associate Editor astatine a New York Times hyper-local quality site, The Local: East Village, and has antecedently worked arsenic an exertion of an world work and arsenic a euphony journalist.
Dun & Bradstreet, a starring planetary supplier of concern decisioning information and analytics, enables companies astir the satellite to amended their concern performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, little cost, mitigate risk, and alteration their businesses. Since 1841, companies of each size person relied connected Dun & Bradstreet to assistance them negociate hazard and uncover opportunity. For much accusation connected Dun & Bradstreet, delight visit www.dnb.com.
About the author
Cynthia Ramsaran is manager of customized contented astatine Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with implicit 2 decades of editorial/content selling experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought enactment for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.
