What bash trade beer, nutrient transportation and B2B buyers person successful common? A telephone for much personalization due to the fact that of younger, much digitally autochthonal buyers. These themes are explored successful occurrence 1 of The MarTech Podcast: Data Makes the Difference series.
Sponsored by:
Kim Davis, editorial manager astatine MarTech and Chris Garza, determination vice president, tract and wrong income astatine Dun & Bradstreet, sermon however the buyer’s travel has transformed importantly successful caller years, forcing marketers/sellers to scope customers successful caller ways.
Data volition beryllium the cardinal to achieving occurrence successful this caller reality.
Tune into the podcast and learn:
- Where income and selling teams are uncovering occurrence successful this evolving landscape
- The relation information plays successful pivoting strategies to scope prospects
- Where the buyer’s travel is headed and however that volition interaction you
Guest
Chris Garza
Chris Garza is an experienced income person with implicit 12 years of successfully starring B2B-focused income teams done translation and growth. His acquisition starring inside, mid-market, and endeavor income teams gives him a wide position of what it takes to win successful an wrong income situation portion besides knowing however to physique pipeline and relationships with the largest, astir strategical customers. Garza has spent the past 15 years astatine Dun & Bradstreet, wherever helium has held assorted antithetic elder income enactment roles. He presently leads the caller concern income enactment astatine Dun & Bradstreet, focused connected selling crossed D&B’s Field and Inside Sales channels.
Moderator
Kim Davis
Kim Davis is the Editorial Director of MarTech. Born successful London but a New Yorker for implicit 2 decades, Davis started covering endeavor bundle 10 years ago. His acquisition encompasses SaaS for the enterprise, digital- advertisement data-driven municipality planning, and applications of SaaS, integer technology, and information successful the selling space. Prior to moving successful tech journalism, Davis was Associate Editor astatine a New York Times hyper-local quality site, The Local: East Village, and has antecedently worked arsenic an exertion of an world work and arsenic a euphony journalist.
Dun & Bradstreet, a starring planetary supplier of concern decisioning information and analytics, enables companies astir the satellite to amended their concern performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, little cost, mitigate risk, and alteration their businesses. Since 1841, companies of each size person relied connected Dun & Bradstreet to assistance them negociate hazard and uncover opportunity. For much accusation connected Dun & Bradstreet, delight visit www.dnb.com.
About the author
Cynthia Ramsaran is manager of customized contented astatine Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with implicit 2 decades of editorial/content selling experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought enactment for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.
