I’ve attended BrightonSEO for 10 years, but this year’s league was 1 of my all-time favorites. (And it looks similar the remainder of the squad besides enjoyed it!)

Here’s my breakdown of September’s lawsuit and wherefore I deliberation it’s travel a agelong mode since its humble beginnings successful a country supra a pub.

OK, I cognize what you’re thinking: The U.K. is not the archetypal spot you deliberation of erstwhile it comes to the sun. But we got fortunate and had large upwind the full clip we were astatine BrightonSEO.

With the upwind getting the lawsuit disconnected to a bully start, it enactment a grin connected everyone’s look arsenic soon arsenic they arrived.

On Wednesday evening, earlier the main conference, we ran our archetypal SEO store and networking event.

It was hosted astatine the Ye Olde King & Queen—a precise British-looking pub built in 1779.

The store was held successful a country supra a pub successful existent Brighton style. The country had a cozy ambiance for attendees to get together, speech shop, and drawback some swag.

Michelle Lindner kicked the nighttime disconnected by warmly welcoming our guests and guiding them done a unrecorded objection connected however to bash keyword probe for SEO utilizing Ahrefs.

After Michelle’s demonstration, Joshua Hardwick took to the signifier to usher america done a lawsuit survey connected however to physique high-authority links that assistance boost rankings.

There was past clip to web and mingle with different SEOs and integer enthusiasts implicit a fewer beers and a buffet.

Thank you to everyone who attended!

Once we’d got our BrightonSEO exhibitor basal afloat stocked and brochures arranged, we were acceptable to go. 

We’d learned from erstwhile BrightonSEOs that it could get precise engaged successful the morning, and this lawsuit proved nary different. 

Within minutes of the gates opening, the league hallway was buzzing with enactment arsenic SEOs and marketers navigated their mode astir the venue.

We provided freshly crushed java astatine our stand, which was good received by attendees. (We adjacent spotted John Mueller having a cup.)

As good arsenic the coffee, visitors to our basal could drawback immoderate Ahrefs swag: books, bags, T-shirts, bottles, stickers, and more.

Our beginner’s usher to SEO book was 1 of our astir fashionable items this time. We had truthful galore requests that we had to bounds the fig of books for each time truthful everyone got a accidental to get one.

Our T-shirt was our 2nd astir fashionable swag item, and radical were arrogant to stock that they got 1 connected societal media.

As good arsenic giving distant tons of amusive stuff, events similar this gave our squad a accidental to drawback up with our customers look to face. 

When the talks started, we had a accidental to get into a fewer much in-depth SEO discussions with attendees.

But it wasn’t all SEO. 

We had amusive on the way, with a fewer attendees adjacent brave capable to effort our impermanent tattoos.

And the amusive didn’t stop there. 

At 1 point, the Brighton “SEO Gull” appeared astatine our stand.

As good arsenic SEO Gull, BrightonSEO had plentifulness of celebrated faces.

Here are a few more:

Technical SEO Consultant Oliver Mason adjacent stopped by our basal with Will Kennard and Owain Lloyd-Williams. We didn’t negociate to drawback him, but Will did aboriginal connected (kind of).

Here are immoderate of my favourite speakers from time 1 (a premix of newer speakers and manufacture veterans):

• John Mueller and Billie Geena – An update connected Google Search.
• Greg Gifford – Product management—the concealed to being an SEO superhero.
• Ruth Everett – Demystifying Chrome devtools.
• Itamar Blauer – Generating analyzable schema markup astatine standard with AI.
• Aliya Mirzakhmet – Javascript SEO, solved.

One of the astir eye-catching exhibitors was BrightLocal’s arcade stand. It was a amusive experience, and we couldn’t get immoderate of the Ahrefs squad off it!

Wix besides had a truly amusive basal with a absorption game. When we approached its stand, Crystal Carter thought it would beryllium a bully thought to pit maine against Joshua to spot who could triumph a much-coveted tin of Wix SEO beer. 

With the stakes truthful high, Joshua’s reflexes became similar a bolt of lightning, and helium won the tin of brew successful a azygous round.

Following a engaged archetypal day, the squad gathered for a repast astatine the Salt Room.

We past tried to drawback a fewer hours of slumber earlier different busy day.

After restocking the stand, we were acceptable for time two. The prima was inactive shining, and the seagulls were squawking.

Our java basal proved adjacent much invaluable connected the 2nd time aft assorted after-parties the nighttime before.

Both Andrei Țiț and Patrick Stox were speaking connected Friday, truthful it was a large time for our team.

First up was Andrei. The country was truthful packed for Andrei’s speech that we struggled to get successful and spot him ourselves. 

Andrei’s speech was good received, and radical asked for the slides astatine our booth astir arsenic soon arsenic it finished.

Next up was Patrick. If you cognize thing astir technical SEO, past you’ll cognize who he is. 

Patrick flew retired each the mode from Raleigh, Carolina. But contempt the agelong journey, helium brought bucketloads of energy, expertise, and passionateness to BrightonSEO. 

Patrick showing which mode his rankings are going.

As good arsenic moderating the Tech SEO panel, Patrick presented his caller hreflang study.

We were spoiled for prime erstwhile it came to large speakers this year. You lone request to click done the talks to spot they’re the who’s who of SEO.

Here is simply a illustration of immoderate of my favourite speakers from time 2 (a premix of newer speakers and manufacture veterans):

• Aleyda Solis – Embracing AI successful SEO: however to 10X your SEO leveraging AI bots.
• Ryan Hassel – From leafage to profit: mastering SEO indexation for e-commerce success.
• Bill Hartzer – Advanced nexus illustration investigation successful 2023.
• Hannah Rogers – Facing your fears: SEO forecasting.
• Michał Suski – From AI to authority: wherefore Al-generated contented isn’t created equal.

Final thoughts

Seaside, sun, SEO, and bully times. What much bash you need? 

BrightonSEO is 1 of my all-time favourite SEO conferences. If you haven’t been yet, it’s worthy a sojourn to larn much astir SEO (and person some fun).

Got questions? Ping maine on X (Twitter).