Four years aft the motorboat of GDPR and 1 twelvemonth aft Apple’s App Tracking Transparency release, marketers are inactive grappling with the world of the privacy-first epoch arsenic it turns the marketing “best practices” of the past decennary connected its head and exposes a level of uncertainty.
In this on-demand webinar, BlueConic’s COO and President, Cory Munchbach, was joined by Forrester Analyst and impermanent speaker, Stephanie Liu, to debunk 4 myths of user information privateness that are holding marketers back.
The presumption covers:
- The spectrum of user preferences astir their information privacy
- What you tin alteration astir your selling cognition to adapt
- How marketers usage a lawsuit information level (CDP) to enactment a communal worth speech betwixt the concern and the consumer
About The Author
BlueConic, the starring pure-play lawsuit information platform, liberates companies’ first-party information from disparate systems and makes it accessible wherever and whenever it is required to alteration lawsuit relationships and thrust concern growth. Over 300 companies usage BlueConic to unify information into persistent, individual-profiles, and past activate it crossed lawsuit touchpoints and systems successful enactment of a wide scope of growth-focused initiatives, including lawsuit lifecycle orchestration, modeling and analytics, integer products and experiences, audience-based monetization, and more.
