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Deion Sanders Reveals His Core Parenting Philosophy
For Deion Sanders, family is everything.
But don't deliberation for a 2nd that means he wouldn't bash everything successful his sizeable powerfulness to crush them successful a affable competition.
"My kids, my mother, my sister—all of us—we person an appetite for occurrence and an appetite to win," the Pro Football Hall of Famer told E! News successful a Zoom interview, explaining wherefore it wasn't overmuch of a agelong to shoot an Oikos yogurt commercialized successful which each of them are busily proving done assorted feats that "Stronger Makes Everything Better."
"We're precise competitive," Sanders continued. And though making the ad, called "Family Reunion," was fun, the contention "does not stop. It's a commercialized but you inactive privation to win, the kids are inactive competing. Credit to Oikos to recognize the dynamics of the personalities and conscionable item them tremendously. To let the kids to bash what they do, to bring retired the antithetic sides of me, and to enactment the stamp connected it with my parent was extraordinary."
That stamp being his ma Connie Knight's withering gaze, against which nary tackle or table-splitting karate chop stands a chance.
Asked what Connie had taught him astir the meaning of strength, Sanders praised his parent arsenic a "pillar of consistency."
"You lone recognize your spot erstwhile you're faced with pressure," helium said. "So galore attributes of the word, she embodies."
The erstwhile NFL and MLB star recalled that unit was the sanction of the game for his mother, who worked agelong hours arsenic a infirmary custodian erstwhile helium was a kid, until her athletic-phenom lad saw to it that she could retire.
With Connie arsenic a relation model, the 55-year-old begetter of five's disciplined attack to parenting took signifier aboriginal on. Long earlier helium coached his ain kids successful sports, helium took younger sister Tracie Knight under his wing.
"I retrieve taking her to religion erstwhile we were kids, making definite she'd beryllium up and don't speech oregon chew gum, and to bash the close happening and marque the due choices successful life," Sanders recalled with a smile. "And present she's helping maine with everything."
courtesy of Oikos
In fact, Tracie oversees the Sanders brand, astatine the halfway of which is the two-time Super Bowl victor who was known arsenic "Prime Time" successful his playing days and who has since seamlessly made the modulation to "Coach Prime" astatine the assemblage level, first at Jackson State successful Mississippi and, starting adjacent season, University of Colorado.
And astir of his family, including his parent and 4 of his kids, have joined him successful Boulder.
Deion Jr., 29, who played assemblage shot for SMU, manages his dad's societal media. Shilo, 22, and Shedeur, 20, played information and quarterback, respectively, under their begetter astatine Jackson State and entered the transportation portal truthful they could instrumentality the tract for the Buffaloes. And hoops player daughter Shelomi, 19, besides transferred with her oculus connected joining the women's squad astatine Colorado.
So, it wasn't that difficult to get everybody unneurotic for a commercialized shoot. (Deion Jr. and his sister Deiondra, 30—who days agone announced she was headed to Paris to co-anchor an amusement entertainment on France's Be Black TV—weren't successful the ad, but Sanders said he hopes they'll beryllium successful the adjacent one.)
Asked what he's taught his children astir handling the expectations that travel from being successful the nationalist eye, some arsenic his kids but besides arsenic athletes making a sanction for themselves (and, successful Shedeur's case, arsenic Storm Reid's reddish carpet date), Sanders said that he's impressed upon them the value of holding up the household name.
"Strength being 1 of those things that tin propel you oregon derail you, we privation to marque definite my kids recognize they're Sanders," helium explained. "It's a definite modular that we abide by—and the modular is the standard, particularly retired successful the nationalist eye."
They're "tough-minded," Sanders continued. "I didn't rise 'em soft, whatsoever, they've been disciplined their full life to marque the astute decisions successful life, successful relationships, successful school, successful choices that they would marque with their friends. And character is everything, particularly erstwhile nary 1 is looking. That reveals, really, who you are."
Don Juan Moore/Getty Images)
That being said, the Florida autochthonal isn't moving a subject school.
"You know, nobody's perfect," Sanders noted, taking a well-timed sip from his mug. "But I'm a contiguous begetter and my kids, they're doing the champion they dern can. I don't truly person a headache successful the family. I person immoderate that make maine sneeze each present and then, a mates of my kids, but they're not headaches."
Having played successful 2 Super Bowls (and a World Series, still the lone jock to ever bash it) and watched many arsenic a coach, helium admittedly would emotion to acquisition it arsenic a parent. "That's what I want, I privation to spot 1 of my kids successful the large game," said Sanders, whose Oikos commercialized volition beryllium airing earlier and during Super Bowl LVII.
But first, another assemblage shot play with Shilo and Shedeur is astir the corner.
"It's a household affair," Sanders said, referring to some the Oikos spot and, basically, beingness successful general. "And I'm everlastingly grateful for it."
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