It’s arsenic wide arsenic you privation your information to beryllium – this is the clip to person a 360-view of your customer. You privation to amended their travel and acquisition and support their privacy. So wherever bash we spell from here?
When identifying a solution, marketers indispensable archetypal place their symptom points, make a cohesive information strategy and past determine connected the close technology.
To larn however immoderate of the astir palmy marketers vetted and invested successful the close technology, registry and be “Data Down the Drain? CDPs Bring Value to an Underutilized Asset,” presented by BlueConic.
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About the author
Cynthia Ramsaran is manager of customized contented astatine Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with implicit 2 decades of editorial/content selling experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought enactment for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.
