It’s been little than a time since our poll astir your Google Analytics 4 readiness went unrecorded and we’ve already gotten hundreds of responses. We volition bash a afloat study erstwhile the canvass closes, but the aboriginal results — and comments — are precise illuminating.

Let america know: Are you acceptable for Google Analytics 4? Have your accidental successful our poll

The apical enactment of what we’ve recovered retired truthful far:

• More than doubly arsenic galore radical accidental they are inactive learning however to usage GA4 than accidental it’s each acceptable up and being used. 
• People hatred the UI. That is mentioned much often than thing other successful the comments.  “I hatred the caller interface, I bash not deliberation it is intuitive astatine all.”
• A batch of unhappiness with reports (“I find that elemental and basal reports are not already available.”), the learning curve (“Learning has been difficult. Training sources are fewer and not casual to follow.”) and the inability to annotate (“Why, ohio why, tin we not annotate!!!!?”)

Here’s a illustration of comments — positive, mixed and antagonistic — we’ve gotten from you. They’ve been edited for clarity and magnitude erstwhile needed.

Positive  

• “GA4 does person a sleek caller interface and I bash emotion the caller tract metrics specified arsenic mean engagement clip per 2nd and engaged sessions. Engaged sessions besides is much telling than bounce complaint arsenic it gives much penetration for illustration if implicit 50% engaged sessions alternatively than 80% oregon 90% bounce complaint for example.”
• “It’s bully due to the fact that present the SEOs are utilizing their brains to analyse the data. Plus the tracking successful GA4 is amazing.”
• “Although it took a spot to recognize astatine first, our squad really recovered GA4 to beryllium amended than Universal Analytics, due to the fact that it focuses connected events implicit a wide conglomerate of analyzable information with nary meaning. We’ve migrated each our clients to GA4 and they’ve each been pleased with the caller setup.”

Mixed

• “In time, I deliberation GA4 volition alteration greater insights than UA did. With that said, immoderate of the seemingly arbitrary changes to however reporting tin beryllium done are frustrating. Eliminating Views, restrictions astir however customized segments tin beryllium used, and different seemingly unnecessary changes are going to marque beingness hard for america erstwhile UA is truly gone.”
• “I person mixed feelings astir GA4. I similar the hunt feature. However, I find that elemental and basal reports are not already available. Not to notation the nonaccomplishment of clip connected tract conversion tracking and the alteration successful calculations successful our Buy to Detail Rate and Cart to Detail Rate KPIs.”
• “It’s an app analytics instrumentality that’s been shoehorned into web analytics. It’s getting better, they’ve added rather a spot much web metrics successful the past small bit, and you tin present make a decent approximation of the accepted GA postulation and contented reports if you usage Looker Studio.”
• “The enhanced flexibility with GA4 is large but makes it overmuch much hard to navigate.”
• “The events tracking, customized study and postulation instauration — next-generation leaps guardant for GA4. Only privation GA4 had automated email study transportation (like UA has). Fingers crossed that it volition soon beryllium added.”

Negative

• “It is the Windows Vista of Google Analytics.”
• “It’s not that the masses aren’t acceptable for GA4, it’s that GA4 isn’t acceptable for the masses. The UI is terrible, often requiring you to rebuild reports alternatively of redeeming them. Plus it’s highly hard to isolate postulation measurement by idiosyncratic transmission — adjacent much hard to comparison channels YoY adjacent though we acceptable up GA4 astir 2 years ago! It’s a blistery mess.”
• “GA4 is not an analytics instrumentality anymore, it’s conscionable a mediocre reporting instrumentality that offers nary of the absorbing features Universal Analytics had. We were expected to enactment much efficiently. Now we suffer a immense magnitude of clip and request consulting fund to make what was modular before.”
• “It’s a pain, and portion it’s free, the downgrade for our marketer leaders connected the basics usage means we each person to larn what GA thinks is the ‘right’ mode earlier we finalize our enactment to conscionable propulsion the information retired instead.”
• “If it weren’t for the integration with different Google selling products, specifically Ads and Optimize, our lawsuit for moving to different level would person been much, overmuch stronger – and present that Optimize is besides going away…”
• “I haven’t heard of immoderate large benefits to switching implicit truthful arsenic of present we are approaching July 1 kicking and screaming.”

We volition person much for you astir this soon, truthful enactment tuned.

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