Euphoria's Costume Designer Heidi Bivens Shares the Secrets Behind the Show's Most Iconic Looks

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Creating looks for 1 of the astir fashionable shows connected tv tin travel with a batch of pressure. And portion not everyone has the guts, Euphoria costume decorator Heidi Bivens has learned to spot hers fully.

"Going into a movie oregon a tv amusement successful the precise beginning, I often don't cognize what my attack is going to be," she exclusively told E! News. "It's thing that I consciousness retired intuitively." 

That intuition—which she's developed moving arsenic a stylist for manner magazines and connected movies similar Mid90s and Spring Breakers—has steered her successful the close direction, including towards her 3rd Emmy information (one of 16 the HBO bid received this year). 

Nailing down the costumes viewers person grown to emotion has been a journey. Bivens explained that because each of the characters has their "own communicative aesthetically," for play one, she focused connected the specifics of the characters' communicative arcs, similar who they are, what they're going through, what they'd deterioration and why. 

But aft establishing these parameters (and seeing fans' excitement astir the fashion), Bivens wondered if she could spell bigger successful play two. And that's precisely what she did.

"In play two, I decidedly gave myself the licence to conscionable person much amusive with it and beryllium little world astir my approach," she shared, "and that was truly amusive and freeing successful a way."

Bivens noted that for play 1 she chiefly pulled from Los Angeles' costume houses, relying chiefly connected vintage. And portion there's inactive plentifulness of vintage successful play 2 (did you see the closet Alexa Demie's Maddy played formal up in?), Bivens explored much options, including moving with well-known brands similar Marc Jacobs and Miu Miu and discovering caller ones too.

"Second season, Angelina Vitto was my ACD [assistant costume designer] and she has specified a passionateness for younker culture, and thoroughfare culture, and brands and knowing what each the Instagram brands are," she said. "So she was truly capable to delve into that and find brands that I had ne'er heard of earlier whereas successful play 1 I was doing a batch of that rabbit spread searching."

Don't inquire astir Bivens' imaginativeness for play three. She said she hasn't seen the publication yet, which is her guidebook for the costuming. Collaboration with the formed besides plays a large role—with Bivens sharing that "the occurrence of the look of Maddy," for instance, "has conscionable arsenic overmuch to bash with Alexa arsenic it does my costume department."

But if Euphoria's writer and manager Sam Levinson ever wants to marque a last-minute costume change, Bivens indispensable beryllium acceptable to pivot. She recalled switching gears for the play 2 occurrence wherever Zendaya's Rue runs disconnected done the streets after her family has an intervention to code her cause use. 

Bivens explained that she primitively picked a overgarment and long-sleeve T-shirt truthful Zendaya would beryllium comfy performing stunts, but connected the time they filmed the scene Levinson decided helium wanted Rue to deterioration abbreviated sleeves with nary jacket.  

"It truly worked retired successful specified a large way, and Sam arsenic the manager understood that by her wearing abbreviated sleeves—even though determination were stunts to beryllium done—that she would look much vulnerable," Bivens said. "And it's these small details that we're ever trying to pass truthful that it props up the narrative. And we were capable to execute that thankfully precise quickly. But yeah, you ne'er cognize what's going to happen."

HBO

Costume changes aren't the lone happening that tin onslaught astatine immoderate moment—inspiration tin too. Bivens revealed that she gets ideas from galore aspects of her life—like walks down the street, fashion editorials, friends' looks and runway shows. She remembered browsing a Stella McCartney postulation online erstwhile she spotted the pinkish formal Hunter Schafer's Jules wears to a carnival successful play one. 

"In that infinitesimal I saw it I said, 'That's Jules," she recalled. "And I printed it retired and enactment it connected my wall."

Bivens said Jules' costumes are her favorites due to the fact that of the layering of antithetic textures, colors and brands.

"I was taking vintage, mixing it with caller pieces, mixing it with manner but besides with precise functional clothes—whether it was a apical that was a hiking apical from [an] REI store to an existent tennis skirt," she said. "So I deliberation that the mode that young radical who are excited astir manner who don't person a ton of wealth thin to formal is this benignant of mishmash, similar mashup of ideas. And I deliberation that I was capable to execute that with Jules." 

Eddy Chen/HBO

And portion fans can't bargain immoderate apparel from the characters' closets, Bivens —who is releasing a publication called Euphoria Fashion later this year—is much than consenting to lend her expertise. 

"My proposal would beryllium to travel immoderate brings you joy, adjacent if that means trying thing antithetic oregon trying thing caller that's benignant of extracurricular of your mean mode of dressing," she said. "I deliberation there's nary amended clip than the contiguous to spell for that, to try."

Don't miss E!'s unrecorded 2022 Emmys reddish carpet sum Monday, Sept. 12, starting astatine 5 p.m. ET/2 p.m. PT followed by the Emmy Awards ceremonial astatine 8 p.m. ET/5 p.m. PT connected NBC and Peacock.

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