Facing Threat From Apple, Google Tries New Hardware Playbook

As Google grows disquieted that its accomplice Samsung is dropping customers to Apple successful mature markets, CEO Sundar Pichai believes Google investing much successful its ain devices “nice positions the organisation to beryllium covered,” a elder authorities stated.

Art via Mike Sullivan

By Jon Victor

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and Amir Efrati

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Oct. 18, 2022 6:00 AM PDT

It tin beryllium Google’s worst nightmare. Apple’s iPhone is stealing proportionality from Samsung phones powered with the assistance of Google’s Android software. At the adjacent time, U.S. Antitrust regulators are scrutinizing Google’s hunt code Apple, elevating the anticipation that Google’s hunt tin besides suffer its preferred relation wrong the Safari browser connected iPhones.

These duplicate developments, which endanger Google’s cellular advertisements business, person induced the tech elephantine to instrumentality a monolithic gamble. It is doubling down connected concern successful its ain hardware, which see its Pixel telephones, specified arsenic by means of shifting merchandise improvement and bundle programme engineering unit moving connected features for non-Google hardware to paintings connected Google-branded gadgets, according to an interior papers considered with the assistance of The Information.

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