It’s an ongoing dilemma. Customers request privateness and power implicit their data, but businesses strive for personalization to amended lawsuit engagement and thrust sales. The emergence of first-party information tin assistance equilibrium some of these goals.
Join this unrecorded webinar and perceive from OneTrust’s Consent and Preference Management expert, who volition stock champion practices and actionable insights connected leveraging first-party information to thrust lawsuit engagement and income portion ensuring privateness and compliance.
Register contiguous for “Balance Privacy and Personalization with these First-Party Data Strategies,” presented by OneTrust.
Click here to presumption more MarTech webinars.
About the author
Cynthia Ramsaran is manager of customized contented astatine Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with implicit 2 decades of editorial/content selling experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought enactment for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.
