Finding a Good Blog Niche (The Easy Way)

1 year ago 81

If you privation to make a blog but don’t cognize wherever to start, it’s worthy putting successful immoderate clip to find a bully blog niche. But however tin you find one?

Venn diagram showing the traits of a bully blog niche, via Ahrefs Blog

In my experience, identifying a bully blog niche is usually determined by 3 things:

It has precocious Traffic Potential. (TP estimates however overmuch hunt postulation the top-ranking tract gets for your keyword.)
It has a debased Keyword Difficulty. (KD estimates however hard it would beryllium to fertile connected the archetypal leafage of Google for that keyword.)
It’s a taxable that interests you oregon you are an adept in.

If you tin find a niche with these elements, it’s apt a bully blog niche.

Sidenote.

This is simply a bully starting constituent for astir beginners erstwhile identifying a bully blog niche. However, considering each the Ahrefs metrics earlier committing to a peculiar niche is ever a good idea.

Using Keywords Explorer to find a good niche

The easiest mode to place a bully niche is to usage a instrumentality similar Ahrefs’ Keywords Explorer.

With this tool, you tin plug successful antithetic keywords to spot if they correspond a workable blog niche opportunity.

Let’s accidental you’re a question enthusiast with adept cognition of Singapore and South Korea.

You privation to constitute a usher astir these topics but don’t cognize which 1 has much opportunities for integrated hunt traffic. We tin usage keyword research to assistance find the answer.

Let’s commencement by entering “singapore question guide” into Keywords Explorer.

TP of "singapore question guide," via Ahrefs' Keywords Explorer

We tin spot that the TP for this keyword successful the U.S. is 250—that’s quite low.

Since this keyword has a KD of 46, let’s plug successful “south korea question guide” into Keywords Explorer to comparison these presumption against each other.

TP of "south korea question guide," via Ahrefs' Keywords Explorer

From this, we can see:

The KD is little for “south korea question guide” than “singapore question guide.”
The TP is overmuch higher for “south korea question guide” astatine 4.3K.

This means determination is ~17 times much TP for a South Korean question usher than for a Singaporean question guide.

A South Korean question usher blog would besides beryllium easier to fertile based connected the KD scores.

Do enactment that Keywords Explorer estimates that we would request backlinks from ~41 websites to fertile successful the apical 10 for this keyword—meaning it would instrumentality clip for this tract to fertile connected the first page.

If you person respective imaginable topics for your blog, this method helps prioritize your blog niche ideas effectively.

Finding blog niche ideas that (probably) make money

Finding a bully niche is 1 thing, but however bash you cognize if it makes money?

Unfortunately, knowing exactly however overmuch wealth a tract makes is hard unless you’re the site owner.

But we tin get an thought of the estimated worth of circumstantial pages oregon adjacent full websites for antithetic keywords utilizing Ahrefs’ Keywords Explorer and Site Explorer. The metric we usage to bash this is integrated postulation value.

Sidenote.

Organic postulation worth is the equivalent monthly outgo of postulation from each keywords that the people website/URL ranks for if paid via Pay Per Click alternatively of ranking organically.

Here’s a speedy mode to get the estimated integrated postulation worth of a leafage that ranks for a keyword:

Enter your keyword into Keywords Explorer (e.g., “seoul question blogs”)
Scroll down to the SERP overview at the bottommost of the page
Estimated worth of the leafage is shown connected the right-hand side

Finding estimated dollar worth of keywords by leafage utilizing the SERP overview, via Ahrefs' Keywords Explorer

You tin participate the competitor’s website into Site Explorer to find the estimated integrated postulation value.

Finding the estimation dollar worth of a website, via Ahrefs' Site Explorer

In this example, I’ve entered the website’s domain, and we tin spot that the estimated monthly integrated postulation worth is $210K.

From this speedy analysis, we tin spot that it’s apt a palmy website.

You tin besides spot however a blog niche is making wealth by looking astatine the apical SERP results and knowing however the tract proprietor is monetizing the website.

For instance, connected the website we looked at, we tin spot that it’s monetized with Amazon Associates and Mediavine successful the footer.

Mediavine and Amazon Associates monetization example, via willflyforfood.net

For Amazon, we tin spot the substance disclosure. For Mediavine, we tin spot the Mediavine logo adjacent to the advert.

Mediavine requires 50K sessions to apply, truthful this website is apt making a regular income.

If you privation to instrumentality it further and lone find Amazon Affiliate sites wrong your niche, you could usage Ahrefs’ Web Explorer.

To bash this, transcript and paste the codification beneath into Web Explorer to get a database of Amazon Affiliate websites:

incontent:is a subordinate successful the Amazon Services LLC Associates Program AND outlinkdomain:amazon.com OR outlinkdomain:amzn.to

List of Amazon Affiliate blogs, via Ahrefs' Web Explorer

We tin besides adhd a filter to constrictive our hunt to a circumstantial niche. I’ve utilized a “Page URL” filter for Seoul-related keywords, but you tin hunt for immoderate niche you like here.

This isn’t a warrant that the tract is making money—but it tin beryllium a bully indication.

2. Developing your blog niche idea

Once you’ve identified a decent blog niche, the adjacent signifier is to make your idea.

Here are immoderate things you request to see astatine this stage:

What volition the blog’s main pages be?
What volition the website’s architecture look like?
What types of questions are radical asking astir this topic?

Finding the main pages of your blog

When deciding connected the main pages of your website, the Matching terms study successful Keywords Explorer is your friend.

I usage “seoul” arsenic my effect keyword successful this example, and I privation to acceptable it to “By genitor topic” and “Show as list.”

Groups enactment with highlights, via Ahrefs' Keywords Explorer

Keywords successful Matching presumption study grouped by Parent Topic, via Ahrefs' Keywords Explorer

We spot that the Parent Topics are listed by topic size.

Here are a fewer main pages I’ve picked from the supra database that we tin usage for our blog:

“things to bash in seoul”
“seoul food”

You tin physique a question blog astir these 2 topics, and we cognize from Keywords Explorer that these topics person plentifulness of hunt volume.

How to physique retired and specify your website’s structure

To get an thought of however we tin physique retired the website’s structure, you tin usage Ahrefs to spy connected your competitors to spot what’s already moving successful Google.

Let’s proceed with our “seoul question blogs” thought by clicking connected the downward-facing caret effect from SERP overview and clicking connected “Overview” successful the pop-up menu.

Doing this takes america to Site Explorer’s Overview report.

Drop-down paper successful SERP overview, via Ahrefs' Keywords Explorer

Once we are there, click connected “Site structure” and alteration “Exact URL” to “Domain.”

Site Structure report, via Ahrefs' Site Explorer

Once we’ve done that, we tin spy connected the full operation of the fig #1 ranking tract for this keyword phrase.

Site operation study expanded analysis, via Ahrefs' Site Explorer

This is simply a almighty tactic, arsenic it lets you recognize what’s moving connected Google for different websites.

We tin spell further by adding a “URL” filter to amusement lone URLs that incorporate “seoul” wrong this domain.

Site operation study results with URL filter applied, via Ahrefs' Site Explorer.

This tin assistance america to recognize what level of postulation this keyword is driving for this website. It besides whitethorn animate you to constitute astir nonfiction topics that you hadn’t considered previously.

For example, we tin spot a batch of postulation related to food-based contented successful Seoul. If we had cognition of this area, it could correspond an fantabulous accidental to screen these topics connected your website.

Identifying fashionable questions successful your blog niche

Finding questions successful your blog niche is easy—here’s however you do it.

To start, participate your keyword into Keywords Explorer.

Then you’ll spot the types of questions radical are searching for successful the bottommost right-hand corner.

Questions for "seoul travel," via Ahrefs' Site Explorer

3. 40 instant blog niche ideas

If you’ve work the archetypal 2 steps, you should person a bully thought of however to find a blog niche.

But if you’re abbreviated of clip and looking for immoderate instant ideas, I’ve identified 40 blog niche ideas. With immoderate work, you could physique a website astir these for the U.S. market.