Forrester Total Economic Impact study reveals increased efficiency for marketers by BlueConic

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Learn however marketers reduced operational costs with up to 90% clip savings.

connected May 2, 2023 astatine 5:01 p.m. | Reading time: 1 infinitesimal

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Evaluating the existent ROI of a lawsuit information level means knowing however the exertion improves cardinal concern metrics and enables moving much efficiently.

That’s wherefore BlueConic commissioned Forrester Consulting to behaviour a Total Economic Impact™ survey that measures some the nett and operational ratio gains that tin beryllium unlocked with BlueConic.

On May 4th, impermanent speakers Forrester’s Joe Stanhope, VP, Principal Analyst and Julia Fadzeyeza, Principal Consultant, volition articulation BlueConic’s CMO, Patrick Reynolds, to research existent CDP marketplace trends and sermon the findings of the TEI study, including however BlueConic helped customers achieve:

  • Up to 90%-time savings connected segmentation, lawsuit journeys, and reporting tasks
  • Increased nett of $5.4M from improved conversion rates, caller information monetization gross streams, and strategical concern growth
  • Faster, higher-quality decision-making and enactment for aboriginal growth

Forrester’s TEI Study: How BlueConic Customers Reduced Operational Costs by Up to 90% Time Savings

Thursday, May 4 | 11AM ET | 5PM CEST

If you can’t articulation america live, beryllium definite to register anyway so you tin person a nexus to the recording.


About the author

BlueConic

BlueConic, the starring pure-play lawsuit information platform, liberates companies’ first-party information from disparate systems and makes it accessible wherever and whenever it is required to alteration lawsuit relationships and thrust concern growth. Over 350 companies worldwide, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp, usage BlueConic to unify information into persistent, individual-level profiles, and past activate it crossed lawsuit touchpoints and systems successful enactment of a wide scope of growth-focused initiatives, including lawsuit lifecycle orchestration, modeling and analytics, integer products and experiences, audience-based monetization, and more. BlueConic is simply a planetary institution with offices successful the US and Europe.


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