Marketers are uncovering ample opportunities to beforehand their careers and up their pay, the 2023 MarTech Salary and Career Survey found.

These opportunities lend to precocious restitution among those who enactment successful the thriving field. 74% of those surveyed reported being astatine slightest somewhat satisfied with their jobs. 

“Given that one-third of our respondents were promoted oregon got a caller occupation successful the past year, comparatively precocious happiness levels look justified,” said Scott Brinker, VP level ecosystem astatine HubSpot and exertion astatine chiefmartec.com. “Overall, large to spot martech pros are feeling bully astir their jobs.”

Increased salaries. Survey respondents had a wide scope of acquisition successful marketing. Nearly fractional had much than 10 years of acquisition and 60% had much than 7 years successful the profession.

When looking astatine the mean compensation for assorted levels of experience, the survey recovered that compensation increased, connected average, consistently astatine each signifier aft the 3rd year. 

After 7 years, the bump successful wage was astir dramatic, climbing from $118K, connected average, for marketers successful their sixth and seventh years, up to $154K for those successful their eighth and ninth years.

Dig deeper: Marketing technologists gain much connected mean than marketers

Promotions. More than three-quarters of respondents were promoted successful the past 2 years, either wrong their enactment oregon arsenic a effect of changing jobs. This was existent for marketers astatine each absorption levels.

At the managers/staff level, much promotions came successful the archetypal year. For directors and above, much promotions were awarded aft the archetypal twelvemonth than for lower-level marketers.

Why we care. The immense bulk of marketers study that they are astatine slightest somewhat satisfied with their jobs, and the information astir wage increases and promotions enactment these sentiments.

The accidental for advancement successful a competitory occupation marketplace besides explains the precocious churn rate. In this context, switching jobs isn’t a effect of occupation dissatisfaction truthful overmuch arsenic connected mode by which employees summation promotions.

Churn accelerated successful 2022. More than 70% of respondents said they noticed an summation successful churn astatine their enactment successful the past year.

Nearly a 3rd said that the summation of churn was significant, arsenic opposed to a mean increase.

The survey. The survey, conducted jointly by MarTech and chiefmartec.com, was taken by 419 marketers successful December 2022 and January 2023; 401 of those provided wage information. Nearly 70% (286) respondents unrecorded successful North America; 15% (63) unrecorded successful Western Europe. The report’s conclusions are constricted to responses from those individuals only. Others were excluded owed to the constricted number.

Respondents answered much than 20 questions related to vocation roles, salary, exertion and occupation restitution and challenges/frustrations. They were from each occupation levels — C-suite to managers and staff.