Working with Colleen Harris, caput of concern quality and reporting strategy astatine Sincro, we’re putting unneurotic a usher to getting started with Google Analytics 4 (GA4). This is portion 9. There are links to each the articles astatine the extremity of the post.

In the past post we discussed the GA4 Setup Assistant successful Universal Analytics. Now we’re going to look astatine the GA4 Setup Assistant successful GA4 itself.

Once you’ve utilized the setup wizard successful UA to make a caller GA4 property, it automatically sends you to GA4’s setup assistant. This adjunct has tools to prime the goals you privation to import, transcript Google Ads links and adhd users who tin entree your existent property.

The archetypal happening to bash is start tracking a information stream with Google Tag Manager (GTM). These streams are the sources of information that provender into your GA4 property. You request to make astatine slightest 1 information watercourse to cod data. 

“Data postulation is ‘I privation to cognize different things astir people,”’ says Harris. “I privation to beryllium capable to cognize demo location. Are they successful market? Not successful market? And, arsenic agelong arsenic radical person fixed consent for it and we’re collecting information, you’re going to beryllium capable to spot that each here. For amended oregon for worse, Google’s gonna cod the accusation regardless, we mightiness arsenic good instrumentality vantage of it.”

To commencement tracking with GTM, click the arrow adjacent to “Tag installation.” 

Dig deeper: GA4: What marketers request to cognize for a palmy transition

Doing that sends you to your information streams page. Then click connected the web spot and you’ll spot the measurement ID which you request to usage on with your GTM tag. You’ll besides spot options to usage caller and existing on-page tags. You volition request to usage your measurement ID to commencement tracking with GTM. 

1. Go to your GTM relationship and make a caller tag. 
2. Go to Tag configuration > Google Analytics: GA4 configuration.
3. Enter the measurement ID you got from clicking connected the web information watercourse successful the caller property. 

Once it is acceptable to occurrence connected each pages you’re each acceptable to commencement collecting data.

Google signals

Once you’ve done that, spell to spot settings and turn connected Google signals — which gathers information from Google users who person turned connected ads personalization.

“That’s a cardinal thing,” says Harris. “People hide to travel successful present and crook it each on. Make definite that your granular determination is turned on. Make definite that each these antithetic pieces are turned connected truthful you tin person each of that.”

To crook connected Google signals:

1. In Setup Assistant, click the Actions paper Forward arrow to the close of the row.
2. Click Manage Google signals.
3. In Data collection, crook connected Google signals information collection.

Mark an lawsuit arsenic a conversion

Nomenclature reminder: In GA4 immoderate enactment with a website oregon app is an event. 

To measurement events, they indispensable archetypal beryllium marked arsenic a conversion.

GA4 automatically designates the pursuing events arsenic conversions. 

• purchase (web and app)
• first_open (app only)
• in_app_purchase (app only)
• app_store_subscription_convert (app only)
• app_store_subscription_renew (app only)

You tin besides people an further 30 conversion events per property

.(Go present to spot however to migrate your UA Goals to GA4 Events.)

To people an existing lawsuit arsenic a conversion, travel these steps:

1. In GA4 spell to Configure > Events connected the left.
2. In the Existing events table, prime the toggle nether Mark arsenic conversion.

If you precocious created an lawsuit oregon haven’t created the lawsuit yet, spot Set up conversions for accusation astir however to people caller events arsenic conversions.

• Reminder: You indispensable import Google Ads links from an existing Universal Analytics’ spot into the caller GA4 1 successful bid to spot Google Ads information successful your GA4 reports. 

Custom events

You tin besides make customized events. Before you do, marque definite determination aren’t immoderate automatic, enhanced measurement oregon recommended events which already supply what you need.

To make a customized event:

1. Log into GTM and click connected “Tags” successful the near broadside menu.
2. Click connected “New.”
3. Name your tag and click connected “tag configuration.” 
4. Then you’ll spot a database of tag templates, click connected “Google Analytics: GA4 Event.”
5. Click connected “Select configuration.”
6. If you’ve set up a configuration tag, select it. If not prime “None-Manually acceptable ID.”
7. Enter the measurement ID. (Reminder: It’s successful the Admin conception nether “data streams.”)
8. Enter the sanction of the tag you created earlier successful “Event name.”
9. Then you volition request to click connected “Event parameters” successful the driblet down menu. 

Google does an fantabulous occupation of explaining how to acceptable lawsuit parameters here.

When you’ve acceptable those, clicking connected the “trigger” fastener creates a caller trigger. Click connected the “+” button, past sanction the trigger and click connected “Choose your trigger type.” Click connected “All elements,” past take immoderate clicks and acceptable the trigger condition.

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