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Goldfish, the beloved fish-shaped cheddar crackers, has impermanent changed its sanction to Chilean Sea Bass successful hopes of appealing to "sophisticated" adults, according to the brand.
By Gabrielle Chung Oct 25, 2024 8:45 PMTags
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The snack that smiles back is rebranding.
Goldfish, the fish-shaped cheddar crackers made by Pepperidge Farm, has impermanent changed its sanction to Chilean Sea Bass successful hopes of appealing to "sophisticated" adults who "think Goldfish are conscionable for kids," according to the brand.
"Well, what if we called them Chilean Sea Bass?" an histrion asked successful a video shared to Goldfish's authoritative Instagram relationship Oct. 23. "They look conscionable similar Goldfish, they sensation conscionable similar Goldfish—except they're called Chilean Sea Bass."
As for precisely why Chilean oversea bass was chosen retired of each the food successful the sea? It could beryllium due to the fact that the food is often served successful fine-dining restaurants.
"We cognize the emotion for Goldfish spans each ages," vice president of Goldfish Danielle Brown said successful a connection to Today. “Chilean Sea Bass is simply a playful motion to adults that the iconic fish-shaped snack is for grown-up tastes too."
But don't worry, those who similar the OG sanction tin inactive find Goldfish snacks astatine astir retailers. After all, crackers with the peculiar Chilean Sea Bass packaging is lone disposable from Oct. 23 to Oct. 30 connected ChileanSeaBassCrackers.com.
The sanction alteration comes a period pursuing Goldfish's genitor corp The Campbell's Company dropped "Soup" from its sanction aft much than 155 years to bespeak its monolithic portfolio of foods, including pretzels, chips, cookies and—yes—Goldfish crackers.
Luke Sharrett/Bloomberg via Getty Images
And immoderate societal media users are already onboard with Goldfish's caller update.
"Very demure, precise mature, precise mindful, Chilean seabass," 1 instrumentality quipped connected Instagram, portion different joked, "The sophistication is adjacent level."
In fact, it's adjacent making a splash with different marine-adjacent brands, with Swedish Fish's Instagram accounting commenting connected Goldfish's page, "Is this for eel?"
StarKist Tuna added, "Who says snacks can’t turn up? Love the caller look, CSB!"
(E! and Today are some portion of the NBCUniversal family.)
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