Google Ads has apologized for causing disorder with a caller relationship update.

Advertisers were caught disconnected defender erstwhile the level started automatically migrating configurations from Universal Analytics to Google Analytics 4.

While these changes had been planned pursuing the sunset of UA and notifications were issued, immoderate were taken by astonishment arsenic the turndown of UA has taken considerably longer than galore expected.

Why we care. Advertisers person been experiencing issues with their accounts pursuing the automatic updates, which whitethorn interaction their quality to make reports and show run performance. Those encountering problems person been advised to interaction Support oregon the Google Ads Product Liaison officer connected X (formerly known arsenic Twitter).

What is happening? Google is automatically migrating configurations – such arsenic “goals”, “audiences”, etc. – from your UA spot that person not been marked arsenic implicit to your GA4 property. This besides includes conversion swapping and assemblage pairing successful linked Google Ads accounts for opted-in properties.

Who is impacted? The update volition interaction anyone who has not opted retired of automatically created GA4 properties.

What if you didn’t opt retired successful time? If you didn’t opt retired successful clip and don’t privation your automatically configured GA4 property, past simply travel these steps:

1. Click connected ‘Admin’ successful your account.
2. Select your Universal Analytics property.
3. In the “Property” column, click GA4 Setup Assistant.
4. Click connected “Disconnect” adjacent to your “Connected property”.
5. Go to your GA4 spot and delete it.

You tin cheque for immoderate changes made to your GA4 spot by going to the “Change History” section. Automatic migration changes volition beryllium marked arsenic “System (Migration)” successful the “Changed by” column.

Next steps. GA4 properties made automatically lone person basal features. To marque the astir of your caller property, you mightiness request to adhd other features that suit your concern and measurement requirements.

You tin besides cheque and set cardinal metrics successful your UA spot to lucifer those successful your caller GA4 spot arsenic intimately arsenic possible.

If you’re an advertiser, you tin comparison information from UA and Google GA4 successful Google Ads successful a akin way.