Did you cognize you tin hunt for an nonstop connection oregon operation connected Google by putting quotation marks astir it? It’s a large mode to get circumstantial astir thing you’re looking for. And connected Thursday, Google announced what I deliberation volition beryllium a bully improvement: the tiny snippets underneath a hunt effect nexus volition present beryllium created based connected wherever the quoted word appears connected the page.

Google’s blog station astir the change has a bully representation that illustrates however this volition enactment successful practice, which I’ve included below. Google googled “google search,” and the 2 snippets shown successful the illustration some see the bolded operation “Google Search.”

The Google hunt results for “google search.” Image: Google

Previously, Google would amusement you results that included the quoted connection oregon phrase, but the tiny snippet nether a nexus whitethorn not person shown precisely where the operation appeared connected a page. In the blog post, Google’s Yonghao Jin explains wherefore that was and wherefore it made the change:

In the past, we didn’t ever bash this due to the fact that sometimes the quoted worldly appears successful areas of a papers that don’t lend themselves to creating adjuvant snippets. For example, a connection oregon operation mightiness look successful the paper point of a page, wherever you’d navigate to antithetic sections of the site. Creating a snippet astir sections similar that mightiness not nutrient an easy readable description.

We’ve heard feedback that radical doing quoted searches worth seeing where the quoted worldly occurs connected a page, alternatively than an wide statement of the page. Our betterment is designed to assistance code this.

As noted successful the blog post, determination are a fewer caveats astir quoted searches. Some substance whitethorn beryllium hidden successful a meta statement tag oregon alt substance and not beryllium easy disposable connected a page, for example, oregon Google whitethorn person crawled a leafage erstwhile it contained a quoted word that has since been removed successful an update. And Google “mainly” bolds quoted contented successful webpage snippets connected desktop — bolding won’t enactment for mobile results.