Google launches AI tool for YouTube ad optimization

1 year ago 95

Creative Guidance leverages AI to suggest actionable steps for enhancing video advertisement performance.

connected September 18, 2023 astatine 10:59 americium | Reading time: 2 minutes

Google Ads has launched a caller diagnostic to assistance advertisers successful optimizing their YouTube campaigns

Known arsenic Creative Guidance, this innovative instrumentality is present disposable done Recommendations and has been integrated into Video Analytics wrong Google Ads.

Creative Guidance leverages AI to measure your contented and connection best-practice feedback. For example, if captious accusation is missing from your video ad, Creative Guidance volition notify you, ensuring that your campaigns are arsenic effectual arsenic possible.

Why we care. Creative Guidance offers accelerated feedback and actionable steps for enhancing video advertisement performance, ensuring perfect setup and speedy optimization to maximize your video ad’s performance.

Creative attributes. Creative guidance tin observe if your video advertisement is missing the pursuing cardinal originative attributes:

  • Brand logo: Shows a salient marque logo successful the archetypal 5 seconds.
  • Video duration: Follows the recommended video magnitude based connected your selling objective.
  • Voice-over: Uses a high-quality, quality voice-over.
  • Aspect ratio: Ad radical includes each 3 video orientations, astatine slightest (1) horizontal 16:9, (1) vertical 9:16, and (1) quadrate 1:1.

Depending connected what’s missing successful your video ads, you’ll get suggestions for high-impact improvements arsenic good arsenic links to useful tools that could boost the show of your campaign.

Google has confirmed that it volition beryllium introducing much attributes successful the not-too-distant future.

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Nicola Agius


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