Users of Universal Analytics person until July 1, 2024, to export their data, Google said yesterday. UA volition halt collecting information connected July 1 of this year. The institution volition besides automatically marque Google Analytics 4 properties for those connected UA who haven’t created them yet.
Dig deeper: Redefine success: Getting started with Google Analytics 4
Google had antecedently said users would person astatine slightest six months to export data.
Google Analytics has yet enactment a day connected the nonaccomplishment of humanities data: For escaped customers, you volition halt collecting information successful Universal Analytics arsenic of July 1, 2023.
But you volition inactive person entree to presumption and export each erstwhile information until July 1, 2024: https://t.co/8bXO7FNQj8
Other things to know:
- In the twelvemonth betwixt erstwhile UA stops collecting information and erstwhile it shuts down, users volition person Viewer entree to humanities information and reports successful the idiosyncratic interface but won’t person Editor access.
- Bidding, audience, oregon conversion information volition not beryllium sent to Google Ads oregon third-party integrations.
- Universal Analytics 360 volition proceed to cod information until July 2024. Users volition person a twelvemonth aft that to export information and beryllium capable to usage the Viewer for humanities information and reports.
- UA 360 declaration holders volition beryllium capable to make modular Universal Analytics properties and upgrade them to 360 to proceed information processing.
Why we care. Google truly seems to beryllium getting successful giving radical capable clip to migrate to GA4 and retrieve their information from UA. They’ve besides automated the migrating process capable that adjacent this newsman was capable to bash it.
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About the author
Constantine von Hoffman is managing exertion of MarTech. A seasoned journalist, Con has covered business, finance, selling and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been metropolis exertion of the Boston Herald, quality shaper astatine NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and galore different publications. He has besides been a nonrecreational stand-up comedian, fixed talks astatine anime and gaming conventions connected everything from My Neighbor Totoro to the past of dice and boardgames, and is writer of the magical realist caller John Henry the Revelator. He lives successful Boston with his wife, Jennifer, and either excessively galore oregon excessively fewer dogs.
