Elf

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Are you connected TikTok? If you're not, you should be. I mean, I hardly am, and adjacent I tin support up with the most-recommended products of the day. Like e.l.f. cosmetics, for example. When I started to spot them each over — and not conscionable connected "Beauty Tok," either — I was hesitant. 

Okay, I'll beryllium honest: I was downright snobby. I recovered it hard to judge that e.l.f. constitution was arsenic effectual arsenic everyone was saying. I figured they had to beryllium enhancing their shimmering complexions, multidimensional oculus makeup, and beauteous pouts with...something. Anything.

Maybe different products? Something much expensive? More promenade section store, and little Target? But I was wrong. So wrong.

If you're not already portion of the e.l.f. craze, I'm present to archer you wherefore their products support going viral. First of all, they're incredibly affordable; I don't deliberation thing connected this database goes up to $20. In fact, it mightiness not adjacent get close. On apical of that? The full enactment is "proud to beryllium 100% vegan, cruelty-free, and Leaping Bunny Certified."

So, yeah. It turns retired that millions views and enthusiastic reviews don't lie! e.l.f. is wherever it's at. Scroll connected to store immoderate of your caller favorites.

e.l.f. Lash Beats Defining & Lengthening Mascara

The bestselling mascara from e.l.f. is "formulated with fibers to springiness your lashes limitless magnitude and explanation for a naturally-enhanced look." Its wand is constrictive and flexible, which helps lend to "effortless separation...without immoderate unwanted lumps and clumps."

e.l.f. Eyelash Curler, Cosmetic Accessories And Tools

With protective rubber padding and a softly angled plan that's suitable for each oculus shapes, this eyelash curler adds an other flourish to each look.

e.l.f. Liquid Glitter Eyeshadow

An Allure 2020 Best of Beauty Award Winner, this quick-dry and gel-based eyeshadow brings an extra oomph to mundane looks (and nighttime ones, too).

e.l.f. Bite Palette

The Bite Palette promises "big interaction from a small compact." It includes 2 matte and 2 shimmery shades, allowing you to mix-and-match for endlessly versatile looks. Natural, smoky, immoderate your happening is — you tin get it from this bite-sized palete.

e.l.f. Flawless Face Brush Collection

What's the usage successful stocking up connected caller constitution faves, if you don't update your brushes, too? This six-piece acceptable offers everything you request to alteration your look from woke-up-like-this to photo-ready. And did I notation the brushes enactment with bedewed and adust products alike?

e.l.f. Daily Brush Cleaner Small

Clean your brushes, people. Please. I'm begging you. And look! e.l.f. cosmetics is adjacent making it casual for you with this refreshing spray.

e.l.f. Blemish Breakthrough Blemish Control Skincare Basics Kit

This dermatologist-developed trio is "perfect for those with oily oregon acne-prone skin," per the brand. It's their travel-size acne skincare routine, and it includes an essentials cleanser, a nighttime serum, and a facial moisturizer. Together, they should "help trim existent acne and forestall caller blemishes connected the spell for a smooth, breakout-free complexion."

e.l.f. Blending & Highlighting Sponge Duo

Use e.l.f.'s cautiously constructed sponges passim the constitution exertion process for a flawless finish. Every. Time.

e.l.f. Halo Glow Setting Pressed Powder

The Halo Glow features a "light and silky texture," 1 that leaves your complexion "shine-free connected the surface, [and] with earthy luminosity from within."

e.l.f. Makeup Mist & Set

Aloe, greenish tea, cucumber, and an array of vitamins comprise this refreshing (and makeup-setting) spray.

e.l.f. Soothing Aloe Facial Mist

Now, this spray is an ultra-soothing 1 that packs a hydrating punch (in a bully way!). It besides replenishes makeup, but treats your tegument to an aloe boost arsenic well.

e.l.f. Hydrating Serum

Here's 1 that's not a makeup-setting spray. In fact, it's a straight-up delicious serum. The e.l.f. look helps @soothe and support the tegument with jojoba, aloe, vitamin E, grape, and shea butter," resulting successful "ultimate nourishment" you don't person to wage decorator prices for.

e.l.f. Lip Plumping Gloss

Pucker up for this pout-pumping e.l.f. fave. It's disposable successful 10 shades, has a high-shine finish, and of course, contributes to a fuller-looking lip.

e.l.f. Holy Hydration! Eye Cream

The peptide analyzable and hyaluronic acerb moving unneurotic marque this oculus pick a existent beatified grail of hydration.

e.l.f. Blush & Glow Brush Kit

Look nary further than this acceptable for each of your look powder, blush, bronzer, and highlighting needs.

e.l.f. Lip Exfoliator

Gentle and ever-so-sweet, this soothing articulator exfoliator helps rejuvenate dry, chapped lips.

e.l.f. Camo Concealer Sponge

The Camo Concealer Sponge was designed to enactment successful tandem with the Camo Concealer, but considering it has 2 pointed ends that tin assistance you capable successful hard-to-reach places and blend them beautifully, I consciousness similar you tin usage it with your go-to without causing a fus.

e.l.f. Slant Tweezer

What tin you expect from a $2 brace of tweezers? Believe it oregon not: Professional quality! They're constructed from stainless alloy and ergonomically designed to maximize precision twezing.