True to her style, Bobbi marched to the bushed of her ain drum after unexpectedly announcing her departure from Bobbi Brown Cosmetics successful 2016—a company she created successful 1991 and sold to Estée Lauder in 1995 portion inactive remaining an integral portion of the brand.

But Bobbi's presumption arsenic a quality pioneer was acold from over.

Instead, she went afloat force and launched Jones Road—a enactment of cosmetics that brands itself arsenic "clean no-makeup makeup."

"I didn't expect coming retired with a constitution marque successful the mediate of the pandemic," she said astir its merchandise connected Oct. 24, 2020. "I started ideating before, but the pandemic made you enactment astatine location and bash things differently. No 1 wore constitution successful the beginning, nary 1 colored their hair."

And portion reintroducing herself arsenic a constitution mogul successful the midst of COVID-19 whitethorn person seemed similar a catastrophe waiting to happen, it ended up creating the perfect storm. Jones Road's release coincided with a almighty infinitesimal successful time, arsenic Bobbi realized she ended up going back to her roots.

"I realized it wasn't astir putting constitution on," she added, "but wanting to feel better."

Luckily, Bobbi isn't keeping each of her quality secrets to herself, sharing with E! News her rise to fame successful the industry, her knack for creating innovative products and, astir importantly, why she'll ever play by her ain rules.

E! News: When did you cognize you wanted to go a constitution artist?

Bobbi Brown: I loved constitution ever since I was a kid. I utilized to play with my mom's makeup. I studied theatrical constitution astatine Emerson College successful Boston and decided to marque a vocation retired of makeup. I conscionable emotion that it transforms radical and helps radical beryllium confident, comfy and consciousness better. It's a large instrumentality to have.

E! News: When was the infinitesimal you cognize you made it successful the quality industry, not lone arsenic a constitution creator but arsenic a marque founder?

BB: How I truly knew I made it was erstwhile I had a Vogue cover—that was a large deal. It was besides a large woody erstwhile I sold Bobbi Brown Cosmetics and it was a large woody erstwhile I launched it. There's been immoderate bully accolades and awards, and it each leads up to hard work, being successful the close spot astatine the close clip and feeling good.

Amy Lombard

E! News: What were immoderate emotions you felt aft making that determination and however bash you consciousness astir it now?

BB: It wasn't an casual determination when it was yet made and happened. I had to spell done a play of adjustment. My full beingness was antithetic and, basically, the cosmetic institution was my archetypal baby—I started it earlier I had kids. I had to reinvent myself and fig retired not lone who I was oregon who I wanted to be, but what I'd beryllium doing with my time. Like immoderate entrepreneur, I dove into a mates of things, and 2 and a fractional years aft I near the brand, I launched Jones Road.

E! News: Even aft knowing it was clip to measurement away, did you envision becoming a marque laminitis again?

BB: When I near the brand, I had nary volition of going into beauty. It was a billion-dollar marque and it was an epic, momentous portion of my life. And I wasn't definite what I wanted to do. I cognize I missed being portion of a squad creating astonishing things and I remembered however overmuch I loved being a constitution artist. I was invited to India to keynote the first-ever Indian Makeup Show, and past Masterclass asked maine if I would make a constitution maestro class. That's erstwhile I knew this is what I emotion and it's genuinely who I am. And I conscionable started experimenting with caller formulas, caller labs, caller ingredients—and Jones Road was born.

E! News: Why was it important for you to make Jones Road?

BB: As I was experimenting, I created the Miracle Balm. I started giving it to my girlfriends, who were besides astatine home, and they were like, 'Oh my god, this is the top happening I've ever seen.' And nary 1 had ever seen thing similar it, truthful I knew I was onto something. And the crushed I person this marque now, too that I'm truthful passionate astir what I'm doing, is I wasn't done teaching. I wanted to thatch women there's different alternate to putting head-to-toe constitution to look "natural."

E! News: How bash you find a equilibrium betwixt creating mundane products but besides staying up-to-date with trends?

BB: I've ne'er believed successful trends. I utilized to person to constitute astir trends each play erstwhile I was doing collections years ago. But I realized I'm not idiosyncratic that lives connected trends—my benignant of apparel is precise classical and simple. If reddish lips are a inclination 1 season, that's great, but I don't similar reddish lipstick. It doesn't look bully connected me. So, I'm not disquieted astir what trends are happening.

E! News: In what ways bash you deliberation the quality manufacture inactive needs to turn and however to bash you anticipation to beryllium portion of that improvement?

BB: I'm truly arrogant of the quality industry. I'm delighted due to the fact that erstwhile I was a young founder, it was not mean to person caller brands travel up. It was unusual for radical to spot that determination was another marque started by a constitution artist. Now, you tin person a brand. I deliberation it's oversaturated, but that's ne'er disquieted maine due to the fact that if you find your ain path, you spell wherever you person to go. But the quality manufacture has travel a agelong mode for inclusivity and showing models from antithetic walks of life.