Dance TikToker Markell Washington (who has 10.4 cardinal followers connected the video sharing site) makes between $500,000 and $700,000 a year, helium told Salary Transparency Street successful 2023. Most of that—about $15,000 to $25,000 a month—comes from marque deals and Snapchat's mid-roll program, which gives creators gross generated from ads that are placed successful their nationalist Snapchat Story.

Washington has recovered that creativity is the cardinal to securing lucrative collabs. For example, erstwhile promoting Indiana Jones and the Dial of Destiny successful 2023, "I utilized my competitory cheer skills and I was extracurricular flipping, rolling connected my back," helium explained. "I looked similar a small washed up armadillo, but I did that and they loved the content."

Indeed, branded contented tin pb to monolithic money: TikToker Morgan Presley (who present has 5.6 cardinal followers) confessed connected The Really Good Podcast successful 2023 to erstwhile making $50,000 connected a azygous sponsored video, portion TikTok comedian Ben Brainard (who has 3 cardinal followers) charges betwixt $5,000 and $10,000 per marque deal, helium told Salary Transparency Street.

"I walk a batch of my clip trying to person different creators to complaint much money," Brainard shared. "We're writing, filming, producing, editing and making a commercialized for them—charge them accordingly."

Even a tiny pursuing tin wage off: Creator Gigi Robinson (who has conscionable 36,000 followers connected Instagram) told the outlet she earns astir $150,000 a year.

So, who's shelling retired the large bucks? Walmart, Adobe, Target, McDonalds and Nike were the 5 highest-paying brands for influencers successful 2023, according to a report from F*** You Pay Me, the alleged Glassdoor for Influencers, which collected implicit 16,000 marque woody reviews from contented creators.

Even though societal media stars marque the bulk of their income connected firm sponsorships, contented creator Julia (known arsenic @itsblitzzz to her 838,000 YouTube subscribers) precocious got candid connected precisely however overmuch tin beryllium made with advertisement gross from video views alone. 

Julia—who utilized to enactment full-time astatine a firm occupation successful New York making $26,000 a year, supplementing her income with societal media, dancing and bartending gigs—quit 5 years agone and became a full-time ASMR and manner influencer successful Los Angeles.

Over the people of her full online vocation from April 2009 to December 2023, Julia earned $610,464.83 connected advertisement gross from a full of 224,637,887 YouTube video views, she shared successful a January vlog.

"At the highest of my channel, similar erstwhile I was posting a lot, I could beryllium getting similar 4 cardinal views successful a month," she explained. "My gross astatine its highest could beryllium $20,000 successful a month."

Julia—who shares girl Honor, 2, and a 2-month-old babe miss with Blink-182 music collaborator Nick Long—now posts little frequently, yet she inactive makes astir $56,400 a twelvemonth connected advertisement gross from her aged videos, without creating caller content.

Although the paycheck doesn't agelong arsenic acold successful specified an "expensive city," she noted it's a "tremendous magnitude of money" to rake successful passively.

"If you adhd successful a sponsorship oregon 2 each month, I mean, we tin truly beryllium talking astir an full yearly wage that you tin marque successful a month," she said. "This has been similar a precise livable income for me. Basically, connected average, unsocial I'm making six figures conscionable from advertisement gross connected YouTube."

Of course, determination are much dollars to beryllium made for world stars with a built-in fanbase who past pivot to societal media. Take Love Is Blind alums Deepti Vempati and Natalie Lee, who revealed they person each earned $500,000 moving arsenic influencers since their play aired connected Netflix successful 2022. Meanwhile, Summer House star Carl Radke said connected an April episode that he's made implicit $70,000 connected paid societal media posts this year, portion Lindsay Hubbard has banked $150,000.

Read connected to comparison however overmuch antithetic influencers marque online.