With the ambiguity astir the aboriginal of cookies, Penske Media Corporation (PMC) wanted to beryllium definite what its adjacent determination was regarding a first-party information solution.

PMC is simply a planetary media institution serving audiences crossed 30+ brands specified arsenic Variety, Rolling Stone and SXSW. Because PMC has aggregate brands, determination were galore information silos, and marketers had nary strategy to productize first-party data. Centralizing and warehousing the idiosyncratic information is captious for an online steadfast similar PMC.

Due to its monolithic chartless assemblage (95% of them are anonymous), PMC’s overarching extremity was converting chartless users into known users to unfastened up caller gross opportunities. That is however the media institution began its CDP travel with Treasure Data, 

Now, its existent tech stack scales with concern maturation and allows PMC to cod privacy-compliant first-party information from much than 300 cardinal monthly users crossed each brands.  

To larn more, articulation Brett Goverman, subordinate VP of information strategy, PMC, Matt Knapp, manager of data, PMC and Eugene Saburi, main concern officer, Treasure Data, for this insightful, data-driven MarTech presentation.

After this session, you’ll beryllium capable to:

• Build a concern lawsuit for your first-party information strategy.
• Define the perfect tech stack for your concern powered by an Enterprise CDP.
• Apply aha moments and lessons learned from PMC’s journey.

Watch the league present and larn however PMC utilized information to marque the champion decisions astatine each constituent during the customer’s journey.