Have you been Googling your keyword to spot wherever you’re ranking?

Never bash that. It won’t beryllium close due to the fact that Google personalizes hunt results by things similar your location, language, and device. Even utilizing an incognito oregon backstage tab doesn’t fully lick the problem.

To cheque rankings accurately, you request to use tools.

Use our escaped keyword fertile checker. Enter your people keyword, adhd your website, and take your people location.

Then, deed “Check rankings.” We’ll amusement you your existent ranking presumption for that people keyword, important SEO metrics, and the apical 10 hunt results:

You tin repetition this process for each your people keywords.

Your website volition besides fertile for keywords that you are not targeting oregon haven’t thought of. You tin cheque what these keywords are by signing up for a escaped Ahrefs Webmaster Tools (AWT) account. 

Once you’ve signed up and verified your website, spell to the Organic keywords study to see the:

• Keywords your website is ranking for.
• Exact URL ranking for those keywords.
• Exact ranking position.
• Search volume for those keywords.
• Amount of estimated hunt postulation your website receives by ranking for those keywords.

And more.

If you privation to way rankings for a clump of important keywords implicit time, you’ll request a fertile tracking instrumentality similar Ahrefs’ Rank Tracker. This volition tally scheduled fertile presumption checks, positive show you:

• Whether they’re improving oregon declining.
• If you’re ranking for SERP features.
• How overmuch (estimated) hunt postulation the keywords are sending you.

And more.

You’ll besides beryllium capable to way keywords successful a circumstantial state, city, oregon adjacent ZIP code, which is important if you’re targeting section keywords:

You tin adjacent adhd your competitors and spot however you’re faring against them:

Follow these tips to marque definite you’re really getting worth retired of tracking your rankings and not conscionable wasting time.

Don’t obsess implicit your rankings

Google is perpetually adjusting hunt results, truthful determination is immoderate volatility to rankings. 

It’s not uncommon to flicker between, say, positions #3 and #4. If you’re extracurricular the apical 10 hunt results, it tin beryllium adjacent much volatile. For example, you whitethorn leap from presumption #67 to #43 “overnight.”

The constituent is this: Don’t obsess and cheque your rankings each day. Dropping a presumption oregon 2 is mean and not ever indicative of a problem. There’s nary request to perpetually beryllium optimizing. It’s amended to look retired for rankings trending downward implicit time, arsenic this whitethorn bespeak you request to bash something.

If you’re utilizing Rank Tracker, you tin spot this via the Grossing report:

Don’t expect to fertile precocious immediately

SEO takes time. In fact, astir SEOs agreed that it takes betwixt 3 to six months to amusement results. 

As agelong arsenic the keyword you’re targeting is remotely competitive, it’s improbable that your leafage is going to fertile immediately. It needs clip to gain backlinks, accumulate authority, and beryllium to Google it deserves to rank. 

Follow the usher beneath to larn much astir however to get backlinks to your site.

Know however antithetic tools “count” positions

Google nary longer shows conscionable 10 bluish links; it present shows galore SERP features:

Different SEO tools whitethorn show them differently. For example, Google shows a “Related questions” SERP diagnostic for galore queries:

Some tools whitethorn take to disregard this, arsenic it’s not a “true” 10 bluish links position. At Ahrefs, we number it arsenic a presumption itself. (In fact, we number astir SERP features arsenic idiosyncratic positions.)

So determination could beryllium a anticipation that you’re ranking successful presumption #3 successful Ahrefs but presumption #2 successful different tool.

What’s next?

If you’re funny successful figuring retired wherever you’re ranking, you’ll apt besides privation to cognize however to amended your rankings (or hole them if they’ve declined). Follow these guides to learn more:

• How to Rank Higher connected Google (10 Steps)
• How to Get connected the First Page of Google in 2023
• How to Improve SEO: 15 Tactics to Boost Your Rankings & Traffic (That Don’t Require New Content)
• Google Ranking Dropped Dramatically? (Here’s What to Check)