Event selling has changed radically successful the past 2 years due to the fact that of the pandemic.  It shuttered in-person shows and conferences, forcing brands to usage integer events to link with customers and prospects.

This spurred request for integer events platforms (DEP) that could hopefully present the worth erstwhile created astatine in-person events. Although in-person events are taking place, virtual events volition stay an important channel. They cam prosecute geographically disparate audiences successful a acold much cost-effective mode than in-person events.

Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide

DEPs alteration lawsuit marketers and organizers to plan, present and measurement the results of integer lawsuit experiences that service geographically distributed audiences unrecorded oregon on-demand presentations.

Though functionality differs from level to platform, integer events platformss assistance organizers and brands by offering functionality specified as:

• Digital registration and outgo processing
• Agenda instauration and management
• Video-based contented delivery
• Interactive engagement elements
• Virtual “exhibition” components and assets libraries
• Analytics and reporting
• Integrations with existing martech systems

Is a integer events level close for you?

To travel to a determination astir DEP software, it’s captious to recognize your lawsuit readying processes, cognize however to measurement occurrence and beryllium capable to place wherever you are looking for improvements.

Deciding whether oregon not your institution needs a DEP calls for the aforesaid evaluative steps progressive successful immoderate bundle adoption, including a broad self-assessment of your organization’s concern needs, unit capabilities, absorption enactment and fiscal resources.

Dig deeper: How to excavation information from online events

The important questions to research volition disagree depending connected your usage case, but the pursuing examples whitethorn assistance spark immoderate ideas.

For each companies:

• Have we identified our goals for integer events? Will DEP bundle alteration america to execute these goals much effectively?
• Can we put successful organizational training? Digital events are portion of a concern strategy and not conscionable a bundle investment. It’s captious that each interior stakeholders recognize the goals down the inaugural and larn however to execute the strategy done the adoption of immoderate DEP that your enactment mightiness license. Many bundle vendors connection an array of add-on
• professional services to assistance with strategy goals, successful summation to onboarding and grooming connected their products. Training indispensable beryllium comprehensive, accordant and continuous to guarantee you marque the astir of your investment.
• Have we established KPIs and enactment a strategy successful spot for tracking, measuring and reporting results? Once you’ve established your goals and communicated them passim the income and selling organizations, you’ll request to determine connected the metrics that are astir important to your efforts and show your advancement successful achieving them. Remember to acceptable wide expectations, incentivize staffers who clasp the tool, and experimentation with caller ways to thrust amended results.

For companies hosting customer- and prospect-focused events:

• Can income and selling hold connected the adjacent steps to instrumentality with a lawsuit oregon imaginable based connected behavioral and intent information gathered astatine events?
• Do we person C-suite buy-in? With a wide mandate from the apical of the organization, some selling and income leaders volition stay accountable for results and guarantee that their respective organizations volition collaborate arsenic necessary.
• Who volition ain oregon negociate the DEP? Marketing and income indispensable beryllium intimately aligned for immoderate DEP strategy to beryllium successful. As such, some organizations request to recognize their responsibilities and beryllium accountable for fulfilling them.

 For lawsuit organizers seeking gross from sponsors oregon attendees:

• Are we presently capable to supply our attendees and sponsors with the benignant of experiences they’ve travel to expect? If not, what DEP features would assistance america pull much qualified attendees and sponsors?
• What information would we similar to cod for ourselves and for sponsors? How could we bash that with a DEP? Would it amended the prime of the information to assistance america supply much worth and renew sponsor contracts? Would a level assistance america comply with privateness restrictions?