Life is afloat of huge, hard questions. Are we unsocial successful the universe? Why bash movie characters ne'er accidental “goodbye” earlier hanging up? And however bash you pronounce Ahrefs?

I tin reply 1 of those questions for you. (Sorry, the beingness happening is supra my pay grade.)

I enactment astatine Ahrefs, and we pronounce Ahrefs similar “H-refs”. It’s however we accidental it successful institution meetings, interviews, income calls, YouTube videos, and mundane life. Yep—the “A” is silent.

Here’s what that looks similar utilizing the International Phonetic Alphabet:

/eɪʧ-rɛfs/

/eɪtʃ/ → “H” arsenic successful the missive name

/rɛfs/ → “refs” arsenic successful “references”

And if you privation to hear however it sounds, here’s Rob from our endeavor team, talking america done it:

But here’s the thing: Ahrefs is utilized each implicit the world, and that means Ahrefs is pronounced differently each implicit the world, too.

“H-refs” mightiness beryllium the authoritative pronunciation, but we’ve heard hundreds of antithetic takes connected our institution name, from the British “ay-aych-refs” to the Indian “aah-refs” to the Klingon “ach-ref” (seriously). We deliberation they’re beauteous awesome too.

Check retired this LinkedIn station wherever our CMO, Tim, collects Ahrefs pronunciations from astir the world:

So present you cognize the authoritative mode to accidental “Ahrefs” (and you besides person our blessing to accidental it a antithetic way, too).