Learning however to merchantability SEO isn’t easy.
Why?
Your prospects don’t privation to bargain SEO—they privation to bargain results.
I learned this the hard way.
After years of proceedings and error, I recovered a system. It consistently delivers what radical want: much customers, revenue, and growth.
In fact, I’ve maintained a 75% adjacent complaint by focusing connected 1 thing: demonstrating worth earlier asking for the sale.
Think astir it:
AI advancements. Nontraditional hunt results. Constant algorithm shifts.
SEO looks antithetic each year. But these changes person made skilled SEOs much invaluable than ever.
In this guide, you’ll larn my nonstop process for selling SEO services, backed by insights from manufacture veterans who’ve closed millions successful SEO deals.
1. Prepare Your Sales Toolkit
As the saying goes, “Failing to hole is preparing to fail.”
In different words, don’t helping it.
Sure, you tin yet propulsion worldly astatine the partition and spot what sticks.
But if you privation to successfully merchantability SEO services, you’ll request a fewer essentials.
Build Trust with Case Studies
Case studies are your breadstuff and food of selling.
They’re impervious you cognize what you’re doing and an accidental to amusement precisely what you tin execute for your clients.
The cardinal is to beryllium specific.
You didn’t conscionable summation demo requests.
You grew inbound leads by 40% with conversion-focused contented marketing.
See the difference?
The much item you provide, the easier it is for clients to envision these results for themselves.
And the likelier they are to spot you.
It’s particularly adjuvant if you person a lawsuit survey that addresses each client’s circumstantial needs.
Kevin Indig, a maturation advisor who has worked with companies similar Nextdoor, Dropbox, Hims, and Reddit, believes there’s thing much almighty than demonstrating existent results.
Build retired references and projects you tin showcase. Very aboriginal on, it’s important to beryllium capable to amusement what the enactment for a lawsuit could look similar astatine the manus of a unrecorded example.
If you’ve done it for idiosyncratic else, you tin bash it for them, too.
Another perk?
Case studies are versatile.
Present them during lawsuit calls to get buy-in.
And item them connected your tract for prospects to read.
Pro tip: New to SEO? Exchange escaped oregon discounted SEO enactment for lawsuit studies and testimonials. For example, connection a escaped method audit to a tiny business. Once they commencement seeing results, inquire if you tin papers their occurrence story.
Collect High-Impact Testimonials
Case studies are great.
But testimonials deed differently.
Why?
Because they travel straight from your blessed clients.
When clients explicate the interaction you’ve had connected their business, it boosts your credibility with prospects.
So, fto them beryllium your ambassadors.
Follow these steps to cod testimonials:
- Text oregon email clients a abbreviated feedback form
- Ask them to stock circumstantial results (metrics help)
- Keep it simple: “What was your biggest triumph from moving with us?”
- Offer to draught it for them (just get their approval)
Even better: Ask for a video testimonial.
If clients are consenting to person their look and marque associated with your business, that’s a ringing endorsement.
It doesn’t get overmuch amended than that.
No substance however you cod the testimonial, what matters astir is that it comes from a reputable idiosyncratic successful the company.
Aim for a VP of selling oregon laminitis for the astir important impact.
Pro tip: Place your champion testimonials connected high-traffic pages, specified arsenic pricing, services, and interaction pages. Highlight them successful post-discovery telephone emails and connected societal media to seal the deal.
Create a Lead Qualification System
Time is money.
Don’t discarded it connected unqualified leads.
Before you adjacent person a archetypal telephone with your prospects, guarantee they acceptable your perfect lawsuit illustration (ICP).
Make definite they:
- Are the close benignant of institution you privation to enactment with
- Are really successful request of your services
- Aren’t looking to conscionable merchantability you connected thing (it happens much often than you think)
Pro tip: Asking for task details is usually the champion mode to suffice a lead. It besides helps you acceptable expectations for your relation and hole for the archetypal find call. This way, you travel to the gathering with a personalized attack that reflects what they really request and explains however you tin help.
So, however bash you person a qualifying process earlier a imaginable adjacent reaches retired to you?
Your interaction signifier is your champion person here.
Add qualifying questions that volition archer you from the get-go if this pb has potential.
Here’s what your interaction signifier should ask:
- Budget range
- Services they need
- Project details
- How they recovered you
In my experience, the responses volition archer you whether they’re a morganatic pb 95% of the time.
Further reading: What Are Lead Magnets?
Invest successful a CRM
I won’t lie—not having lawsuit narration absorption (CRM) bundle was astir apt the worst mistake I’ve made arsenic a consultant.
It took maine astir six months to yet recognize this.
That’s six months of mislaid revenue, wasted time, and unnecessary stress.
If I ever had much than 5 leads interaction maine astatine once, it was conscionable axenic chaos managing them with a spreadsheet.
If you’re a solo SEO consultant oregon freelancer, I can’t urge utilizing a CRM enough.
You’ll beryllium capable to:
- Manage and way your prospects
- See which leads are hot, warm, oregon cold
- See however agelong it’s been since a pb contacted you
- Qualify that pb by seeing which institution they’re from
I would personally urge HubSpot arsenic the champion all-in-one CRM–especially if you’re a caller SEO.
It tin negociate each your income information and springiness you entree to a afloat scope of selling tools.
But a fewer different CRMs worthy looking into would be:
- Semrush
- Apollo.io
- Salesforce
- ClickUp
Decide connected Your SEO Services
Want to cognize wherefore galore SEOs conflict to adjacent deals?
They’re not circumstantial capable astir the SEO services they offer.
Here’s what I mean:
Don’t conscionable accidental you “do SEO.”
Instead, determine what services you’ll connection and beryllium circumstantial erstwhile you picture them:
- Technical SEO for endeavor companies
- Content instauration for B2B SaaS
- Link gathering for ecommerce sites
Niche down whenever possible.
Once you power a niche, whether B2B SaaS, location care, oregon legal SEO, it volition beryllium overmuch easier to turn from there.
I learned that the hard mode erstwhile I archetypal started posting connected LinkedIn.
My niche and SEO posts were excessively broad.
The posts helped turn my followers rapidly but not my revenue.
The bulk of my followers were SEOs, not my existent perfect lawsuit profile.
So, I wasn’t generating leads.
That changed beauteous rapidly aft I nailed down my niche.
After focusing my posts connected B2B SaaS to assistance people my ICP—marketing VPs—I saw amended results.
Instead of competing with each SEO bureau retired there, I person an easier clip being seen by my ICP.
Plus, they cognize my services are designed specifically for them.
Another important determination volition beryllium however you privation to operation your services.
Kevin recommends creating a wide favoritism betwixt freelancer and advisor work.
You request to cognize precise intelligibly whether you privation to bash the enactment (freelancer) oregon guide/advise (advisor). Early on, I did a batch of the limb enactment due to the fact that that’s wherever I felt astir comfortable, but that didn’t lucifer the advisor prices I charged and wasn’t what I really wanted to do.
So, it’s important to cognize what enactment you privation to bash and wherever you tin supply the biggest impact. If you privation to advise, don’t hold to bash immoderate engaged work. Focus connected the strategy.
You’ll apt person to larn your preferences by proceedings and mistake astatine first.
But don’t beryllium acrophobic to set if you person to.
Choose Your Pricing Model
Like your services, you’ll privation to person your pricing figured retired upfront, too.
This works good for a fewer reasons:
- You recognize your worthy earlier going into a lawsuit call
- You tin usage it to suffice leads earlier they scope out
- You debar being lowballed during calls
Let maine interruption down the 4 main ways to price SEO services:
First, there’s retainer pricing.
Clients wage a fixed monthly interest for ongoing SEO work. You perpetrate to a acceptable fig of hours each month.
Next, there’s bundle pricing.
This is what I use. Clients tin take from antithetic packages that champion suit their needs for SEO.
Here’s however I operation it:
- SEO audit: $1,500
- SEO consulting: $2,000
- Fractional SEO: $3,500
- Full absorption SEO: $6,000
Your 3rd enactment is value-based pricing.
It’s riskier but tin wage disconnected big. You acceptable extremity targets with clients and get bonus compensation erstwhile you deed them.
Finally, there’s hourly pricing.
You measure based connected existent clip spent connected SEO tasks. This is large for one-off projects.
Pro tip: Price your services based connected value. Low rates mightiness look similar a way to much clients, but they tin pull lower-quality clients. My highest-paying clients are ever my champion clients—they wage connected time, are pleasant to enactment with, and spot my expertise.
Keep successful caput that each exemplary is babelike connected what works for you.
I’m personally a large instrumentality of bundle pricing.
But that’s due to the fact that I privation my enactment to prioritize worth implicit output.
Optional: Gather Proof You Can Rank
Want to cognize 1 of my best-selling tools?
My ain SEO results.
Think astir it:
What amended mode to beryllium your SEO skills than having prospects find your website done Google?
It’s an instant spot signal.
In fact, integrated hunt is 1 of my astir accordant channels for caller leads.
But here’s the catch:
Don’t conscionable fertile for random topics.
Rank for topics related to your services:
- Best SEO agencies for lawyers
- Technical SEO for Shopify websites
- B2B SaaS SEO consultant
There’s nary denying that gathering SEO authority from scratch is tough.
I learned this firsthand erstwhile launching my site.
Competing against established SEO websites with zero website authority? Not easy.
Here’s my champion advice: Run PPC campaigns portion your SEO compounds.
This keeps your pb pipeline afloat portion you physique integrated visibility.
Further reading: SEO vs. SEM: What’s the Difference?
2. Find Prospects
Successful SEO income necessitate a reliable lead-generation system.
Here’s however I usage some inbound and outbound selling to physique a dependable watercourse of qualified prospects.
Inbound Prospects
Inbound marketing is the process of creating invaluable contented that attracts imaginable customers to your tract erstwhile they’re actively looking for solutions.
This is the transmission I’m astir acquainted with.
And the 1 that provides the astir semipermanent value.
With inbound, you tin physique a semipermanent assemblage that’s invested successful your marque and make a stronger pipeline for leads astatine a overmuch little acquisition cost.
So, however bash you find high-quality leads? It depends connected your services and industry.
Personally, I’ve recovered the astir occurrence with:
- SEO: Targeting high-intent searches coming straight from my audience
- Reddit: Answering questions connected subreddits wherever my ICP is
- YouTube: Creating videos that assistance my assemblage flooded manufacture challenges. Works large for repurposing content, too.
- Email marketing: Nurturing my email assemblage by sending them highly invaluable contented straight to their inbox
- LinkedIn: Posting thought enactment contented that establishes maine arsenic an adept wrong my field
As you tin see, integrated hunt and societal are among my apical postulation sources:
[missing ss]
When you’re starting out, I urge playing astir with each channel.
Once you find the transmission that works, treble down connected it.
Pro tip: Don’t agelong yourself excessively thin. If you’re solo, it’s amended to comfortably grip 1 oregon 2 channels than conflict with five. The extremity is to physique a assemblage funny successful your marque done prime content—not spam your audience.
Outbound Prospects
Outbound selling is erstwhile you scope retired to prospects done assorted methods alternatively than waiting for them to find you.
While I’m pro inbound marketing, it tin beryllium inconsistent.
Outbound tin marque up for that.
There are a fewer antithetic ways you tin people outbound prospects.
But the ones that enactment the champion for maine are:
- Cold outreach
- Social ads
- PPC
For example, I usage a template akin to this to scope retired to imaginable prospects done email:
Hi [Name],I noticed [company name]‘s contented showing up for [specific keyword] but ranking connected leafage 2. Looking astatine your competitors [(Competitor 1)] and [(Competitor 2)], there’s a wide accidental to seizure much integrated postulation with immoderate method improvements.
I’ve helped different [industry] companies similar [reference company] amended their hunt visibility and precocious published a lawsuit survey breaking down the nonstop process we utilized to summation their integrated postulation by [X]%.
Would you beryllium funny successful seeing the lawsuit study? It includes circumstantial tactics you could implement, whether you enactment with america oregon not.
Either way, I’ve besides spotted a fewer speedy SEO wins for your tract that I’m blessed to share.
Best,
[Your name]
You tin besides usage LinkedIn for outreach, but don’t expect to instrumentality the aforesaid attack arsenic email.
Focus connected societal selling.
Interact with your ICP and find thing successful communal with them.
Then, scope retired to them.
Don’t dainty them arsenic conscionable different automated message.
Focus connected gathering an existent narration with them.
Then, erstwhile the clip is right, spot if they’d beryllium unfastened to a java chat.
Ask if they’re facing immoderate challenges with SEO and connection proposal connected however to help.
Chances are, they mightiness conscionable beryllium consenting to delegate that to you, anyway.
But erstwhile you’re deciding which marketing channels to use, I urge this approach:
Pro tip: Blend 1 outbound transmission with 1 inbound. Outbound brings speedy wins, portion inbound builds semipermanent success. Together, they connection a equilibrium of speedy wins and sustainable maturation for semipermanent success.
3. Offer Strategy Calls
This measurement is often called a “discovery call.”
But I urge utilizing strategy telephone instead.
Why?
Well, you privation to show perceived worth earlier prospects adjacent interaction you—an further inducement for them to instrumentality that adjacent step.
And “strategy” implies they’ll get thing tangible retired of this call.
For example, constituent retired issues they tin hole close aft the call. It’s an casual mode to amusement you’re invested successful them and person done your research.
Use this telephone to sermon your services and connection a glimpse into what moving with you looks similar to spot the champion conversion rates.
Learn More About Your Prospect
Use the archetypal telephone strictly arsenic a mode to recognize the institution and what’s presently going connected with its selling efforts.
I adjacent urge utilizing a questionnaire to assistance you tally done the call.
Here’s what I inquire each prospect:
- What bash you anticipation to execute with this call?
- What are your semipermanent SEO goals?
- What’s your existent SEO strategy?
- What makes your merchandise unique?
- Who are your decision-makers?
- How does your income process work?
- What sets you isolated from competitors?
I usually inquire these questions to assistance hole myself for the SEO audit successful the adjacent step.
But prospects besides admit that you look invested successful their company.
You’re evidently not conscionable pitching yourself and are actively looking to larn much astir them—something that’s often uncommon during the find phase.
Focus connected Early Wins
Here’s a persuasive tactic: Give prospects actionable tips during the call.
Point retired casual fixes they’ve missed to item your expertise and beryllium your worth.
For example:
“I noticed your merchandise pages aren’t targeting wealth keywords. Here’s a speedy hole that could boost your traffic…”
Or
“I researched immoderate casual keywords you’d beryllium capable to fertile for quickly. This includes…”
This gives prospects a crushed to make aboriginal spot with you.
This is thing my person Jacob Statler, laminitis of Stat Digital, highly recommends doing:
Show your prospects however you tin get them speedy wins that necktie backmost to revenue. If possible, get them a triumph earlier moving unneurotic during the income process.
SEOs often springiness distant high-level audits that they auto-generated with a tool, but these are usually not precise actionable. I similar to make mini-action plans of easy-to-implement opportunities. This builds spot and shows competency.
And if that speedy triumph translates to results, each the amended for you.
Highlight What Their Competitors Are Doing
This is specified an underrated strategy.
If you deliberation I’m joking, effort it retired for yourself.
I’ve been stumped earlier getting clients to perpetrate to something.
But the infinitesimal I notation a nonstop rival doing thing they aren’t, they get passageway vision.
This includes:
- Their competitors’ apical postulation channels
- Articles their competitors person that they don’t
- Articles their competitors created against them (this is my go-to if a lawsuit is ever opposed to creating alternate oregon class content)
It’s astir an contiguous mode to motivate your prospects, particularly if you’re facing aboriginal absorption to a maneuver you’re recommending.
You tin conduct rival research successful a fewer ways, but I usually urge utilizing the pursuing tools:
- Semrush rival investigation tools
- SpyFu
Pro tip: Offer the SEO audit astatine the extremity of your strategy telephone oregon travel up with an email to get it scheduled close away.
4. Schedule an SEO Audit
Think astir however galore agencies and consultants are pitching your prospects close now. Chances are you aren’t the lone 1 being considered.
If you don’t marque an impression, you’ll get mislaid successful the crowd.
The solution?
Pro tip: Always fastener successful the audit with a hard date. Leaving the audit timeline unfastened is simply a deal-killer. I docket the audit presumption close aft the find call. Vague follow-ups termination momentum.
Position the Audit arsenic a Roadmap, Not a Selling Technique
Audits are my concealed condiment for selling SEO services.
Why bash they enactment truthful well?
I spell supra and beyond. While others nonstop automated reports, I tailor each audit to my client.
This means I:
- Never usage a template; I ever commencement fresh
- Look astatine their product/offering/industry/ICP to enactment unneurotic my recommendations
- Focus connected circumstantial tactics that thrust worth and person an expected outcome
I’ve recovered it not lone gets further buy-in but besides keeps leads moving done the pipeline.
Once prospects spot the issues affecting their site, they’re mode much motivated to get started with services.
But this isn’t a selling technique.
If clients spot the audit arsenic a pitch, past you’re conscionable different institution pitching them.
When you presumption your audit arsenic a roadmap, it’s overmuch easier to contiguous a morganatic imaginativeness for the client.
Ben Goodey, laminitis of the SEO maturation bureau Spicy Margarita, agrees that starring with worth is essential.
My apical proposal for those looking to merchantability SEO? Know your assemblage doesn’t privation to bargain SEO. They’re concern owners oregon squad leaders who privation to bargain results—that is what you should absorption connected selling.
In my acquisition closing clients, the much freely you stock your “how,” the much spot and enthusiasm you physique with a client. So, stock your tactics openly—people are typically consenting to instrumentality a hazard moving with you if you’re an expert.
The thought is that the audit should beryllium truthful adjuvant prospects tin instrumentality the accusation and usage it connected their own.
“But wherefore would you bash that?”
Sure, it sounds similar it wouldn’t marque sense. But deliberation astir about companies that deficiency interior selling teams.
Most of the time, they don’t privation to grip marketing and SEO themselves.
They would alternatively outsource it to different team.
So, adjacent though they COULD instrumentality the audit and run, chances are they’d alternatively person idiosyncratic other negociate it anyway.
Plus, if they bash determine to determination forward, it shows their level of spot successful what you’re proposing.
Which is simply a large motion for longer-term engagements.
If you didn’t docket the audit astatine the extremity of your strategy call, usage this template to travel up by email:
Subject: Next Steps – [Company Name] SEO Strategy
Hi [Name],
Thank you for taking the clip to sermon [Company Name]‘s SEO goals today. I wanted to travel up with a speedy summary of what we covered and outline our adjacent steps.
- Your main goal: [specific extremity mentioned successful call]
- Current challenges: [1-2 cardinal challenges mentioned]
- Priority areas: [2-3 areas of focus]
During our call, I noticed [specific speedy triumph mentioned during call]. You tin instrumentality this instantly by [brief actionable step].
Next, I’ll hole a broad SEO audit for your site. Are you disposable to reappraisal the findings connected [scheduled date/time]?
In the meantime, delight bash not hesitate to scope retired if you person immoderate questions.
Best,
[Your name]
Build a Reliable Stack for Conducting Your Audits
I support my tech stack beauteous accordant for astir audits.
The ones I find adjuvant and urge utilizing are:
- Google Search Console: Find crawling/indexing issues, speedy SEO wins, and imaginable contented topics
- Screaming Frog: Uncover large-scale method issues similar missing canonicals oregon JavaScript issues
- Google Analytics 4: Extremely utile if a lawsuit has acceptable up conversion tracking. See what pages person antecedently driven conversions and however you tin treble down connected that.
- Semrush tract auditing features: Identify housekeeping items to instrumentality attraction of, specified arsenic orphan pages, breached links, and redirect chains
Focus connected Value, Value, Value
When you’re delivering the audit, absorption connected value.
And I don’t mean to conscionable worldly it with information and overwhelm the client.
Remember: This is besides for you, not conscionable the client.
I find it adjuvant to commencement with an wide strategy, similar however I’ll summation gross by X% done SEO.
Then, I urge SEO tactics that volition assistance the lawsuit execute the goal.
But this isn’t the clip to beryllium vague—I amusement precisely however I’ll deed that number.
When you commencement with a goal, the lawsuit has an easier clip knowing what you’re recommending and why.
So, let’s accidental the extremity for a B2B SaaS institution is to summation demos and freemium signups done SEO.
You’d absorption your audit on:
- Low-hanging effect keywords tied to their wealth pages
- Ways they tin amended their tract from a conversion complaint optimization standpoint
- Non-indexed pages that aren’t driving traffic
- A afloat competitor audit
- A contented roadmap based connected topics that would thrust leads
Side note: There volition beryllium times erstwhile clients inactive take not to enactment with you contempt each your work—and that’s okay. As agelong arsenic your wide adjacent complaint increases, that’s each that matters.
5. Send a Proposal oregon SOW
Now comes the easiest part.
Sending retired the SEO proposal oregon connection of enactment (SOW).
If you ran your audit decently and the lawsuit showed involvement successful what you had to say, the connection should beryllium a portion of cake.
Still, determination are a fewer things to support successful caput during this measurement of the process.
Include Audit Findings
For the opening of the proposal, see findings from the audit.
It doesn’t person to beryllium thing fancy.
I usually use:
- Google Docs for the template
- Canva for customized graphics
- Data screenshots if I person entree to GA4 and GSC
- Google Sheets if forecasting is involved
You’ll privation to interaction connected the recommended precedence tactics and however you’ll attack them.
You tin besides see a monthly timetable to visualize however you would operation each period of the engagement.
For me, it usually looks similar this:
- Month 1: Start with conversion complaint optimization, method SEO, optimizing your product pages, going aft speedy wins, and taking attraction of immoderate on-page housekeeping
- Month 2: Continue going aft speedy wins, commencement gathering retired BoFu content
- Month 3: Continue creating BoFu content, creating nexus assets, and backlink opportunities
- Month 4-6: Build retired a coagulated illustration of MoFu content, proceed going aft speedy wins
Help your clients recognize however you’ll attack each period for the engagement.
This way, they’ll person a amended notation constituent for knowing what you’ll beryllium moving on.
The occurrence down selling SEO comes from value, trust, and transparency.
Don’t neglect immoderate of them.
Highlight Your Goals/Strategy/KPIs
This volition beryllium akin to what you did for the audit but successful much detail.
First, laic them retired arsenic a goals section.
Then, explicate specifically however you’re going to enactment towards those goals.
Here’s an illustration of what this looks similar connected my proposals:
Now, let’s interruption this process down.
First, I summarize each goal:
“Goal #1: Increase the quantity and prime of demo requests and signups coming from SEO.”
Then, I adhd much item to amusement I recognize what occurrence looks like:
“The main extremity of this engagement volition beryllium to summation the quantity and prime of leads from SEO (and different channels). We’ll privation to found a benchmark for demo requests/signups and past measurement that against the show of the engagement.”
Finally, I outline my enactment plan:
“To bash this, I’ll assistance your squad absorption connected income enablement contented that tin assistance person users to instrumentality that adjacent step. This volition besides impact gathering retired bottom-of-funnel postulation that tin bring successful qualified users who are successful the marketplace for your benignant of product.”
I besides see a conception that discusses the main accidental down the project.
What’s the eventual worth that’s going to travel retired of this engagement?
I’ll often operation it likewise to the goals listed above.
But it’s usually a much wide overview of the task arsenic a whole.
You tin besides person a conception connected KPIs.
I mostly prevention circumstantial KPIs for the existent onboarding gathering (once they’ve signed the proposal), but I’ll usually person a conception successful the connection that looks similar this:
So, determination are nary circumstantial percentages tied to those KPIs, conscionable what we’ll beryllium prioritizing.
Detail Contract Terms (Make Them Fair to the Prospect)
Ahh, the declaration terms.
The amusive part.
I highly urge moving with a lawyer connected this one.
Your declaration presumption volition beryllium beauteous accordant crossed astir proposals, but they should beryllium just to you and the prospect.
The lawyer tin assistance you enactment presumption successful spot that safeguard you and your concern during immoderate engagement.
As for the existent wide terms, I urge including:
- The hard commencement day truthful some parties tin hole appropriately
- The magnitude of the engagement truthful clients cognize however overmuch to fund for
- The pricing presumption and dates
- If the declaration is rolling, period to month, oregon a fixed day project
- The flexibility of the contract, meaning if clients are locked successful oregon capable to cancel astatine immoderate time
Once you person that set, each you request present is simply a signature.
Then, you’re fundamentally acceptable to get started with your client.
Bonus Tips to Keep successful Mind When Selling SEO Services
Are you bushed of proceeding maine speech yet?
I anticipation not.
I person immoderate bonus tips that volition assistance you refine your selling attack and adjacent much leads.
Master the Follow-Up
My idiosyncratic motto is simple:
Keep pursuing up until you get a response.
Why?
Most leads won’t respond connected the archetypal try. Or the second. Or adjacent the third.
So, scope retired to prospects erstwhile a week to spot wherever they are successful the process.
This is wherever your CRM becomes your champion friend.
It helps you:
- Track erstwhile you past reached out
- Set follow-up reminders
- Note immoderate erstwhile interactions
- Monitor imaginable engagement
But here’s the catch:
This assertive follow-up strategy works champion with lukewarm prospects.
Cold prospects? Not truthful much.
I won’t archer you to annoy your prospects.
But don’t beryllium shy, either.
Use Traditional Sales Psychology
I can’t judge I’m saying this, but I’m highly grateful for that Sales 101 people I took successful college.
I might’ve treated it arsenic a gag successful college, but that people has helped maine thrust thousands successful monthly recurring gross (MRR) conscionable by utilizing accepted income techniques.
Don’t get maine wrong, I’m not a schmoozer by immoderate means whatsoever.
But scientist Robert Cialdini’s principles of persuasion enactment highly good passim this full process:
Reciprocity
People consciousness compelled to instrumentality favors, which is wherefore escaped audits enactment truthful well.
When idiosyncratic gives america something, we instinctively privation to reciprocate.
Not successful a manipulative mode but arsenic a earthy effect to receiving thing valuable.
This subtle maneuver tin assistance you crook prospects into clients.
Social Proof
Your estimation is 1 of your top income tools.
People privation reassurance that they’re making the close choice—especially for thing arsenic important arsenic SEO.
You tin transportation yourself each you want, but if you don’t person immoderate impervious of results, wherefore should they judge you?
The much radical who vouch for you, the much radical volition spot you.
This could be:
- Case studies
- Brands you’ve worked with
- Testimonials
Whatever it is, fto your existing/previous clients beryllium your astir vocal supporters.
Authority
Establishing authorization is immense for gathering trust.
When radical spot you arsenic an authorization successful your field, they’re much apt to spot what you person to say.
You can:
- Post contented circumstantial to your ICP connected LinkedIn
- Write for highly authoritative websites
- Collab with well-known manufacture leaders
- Be a impermanent connected oregon big webinars oregon podcasts
This establishes your expertise and authorization successful your field.
With that positioning, radical already person a consciousness of spot successful maine earlier we adjacent conscionable connected a call.
It besides makes prospects much excited to enactment with me.
My nonrecreational estimation adds a perceived worth to my services.
As a result, prospects aren’t arsenic apt to question my prices since they cognize the worth my enactment delivers.
People don’t privation to enactment with the smooth-talking ‘SEO expert’ who promises the satellite but doesn’t deliver.
They privation a spouse oregon squad subordinate they tin subordinate to and trust.
Someone who’s passionate astir what they do, genuinely invested successful helping them, and wide seems similar a amusive idiosyncratic to enactment with.
That’s wherefore I’ve been truthful focused connected demonstrating worth implicit selling.
Focus connected being seen arsenic a partner, not conscionable different vendor.
Further reading: Guest Blogging: The Definitive Guide
Scarcity
Scarcity works amazingly well.
People get FOMO.
It’s a communal quality experience.
As a solo consultant, I’m not funny successful scaling to instrumentality connected unlimited lawsuit profiles.
I privation a tiny batch of handpicked SEO clients who are invested successful moving with me.
Usually, this comes retired to 5 to 10 monthly clients based connected the scope of services.
If I agelong myself excessively thin, I can’t springiness each lawsuit the attraction they deserve.
So, if I person aggregate prospects who are funny successful that past position, my availability becomes scarce.
And arsenic my scarcity increases, pricing tin follow.
That’s not to accidental you should person leads combat implicit that past spot.
But it is thing to notation to your prospects, arsenic it tin marque you look similar a much desirable candidate.
Keep Leads Interested
While each hard-set day volition assistance support prospects interested, they tin inactive get distracted.
Other agencies whitethorn poach them, they tin get pulled successful caller directions, oregon their docket whitethorn go excessively tight.
Even the slightest hesitation tin derail your efforts.
So, beyond moving them passim the income process, you tin support them funny successful a fewer ways.
Post Client Wins connected LinkedIn
Case studies work.
We cognize this.
But it’s different happening to enactment it retired determination for everyone to see–especially erstwhile you tin usage it arsenic an accidental to explicate that lawsuit survey successful detail.
It besides makes you mode much desirable, truthful it mightiness adjacent trigger FOMO for them if they consciousness similar others mightiness scope retired to you due to the fact that of that lawsuit study.
Even from 1 lawsuit survey post, I had 3 to 4 qualified leads scope out.
Provide a Reference from a Previous Client
This shows a immense magnitude of transparency that is amazingly rare.
Even earlier they ask, connection them a lawsuit referral from a akin industry.
Focus connected the Relationship, Not the Sale
People bargain from individuals they trust, not conscionable from salespeople.
Especially successful the aboriginal stages, erstwhile a imaginable tin easy determination connected to different offering, you tin support yourself memorable by focusing connected processing a relationship.
Be likable.
Be funny.
Be authentic.
Be personal.
Go beyond conscionable being seen arsenic an SEO provider.
Treat each imaginable arsenic an accidental to make invaluable relationships, not make sales.
And adjacent if the pb falls through, that narration inactive has value.
It tin pb to aboriginal opportunities similar a referral oregon a idiosyncratic transportation request.
Even if that pb doesn’t enactment out, it’s inactive an accidental to grow your web for aboriginal opportunities.
Sell SEO Services Like a Pro
Selling successful SEO is conscionable a substance of delivering aboriginal worth to your prospect.
I’m not adjacent a salesperson.
I’m conscionable an SEO who had to unit myself to larn sales.
And honestly, if I tin bash it, you tin bash it, too.
Learn however to construe the worth of your enactment into a connection your prospects understand.
Now that you cognize however to merchantability SEO services, you tin commencement landing clients much consistently.
But first, marque definite you person the close tools to present the results your clients deserve.
Check retired our nonfiction connected the best SEO bureau tools connected the market.
Including immoderate escaped options you tin usage today.
The station How to Sell SEO Services successful 5 Steps<br>+ Expert Tips & Templates appeared archetypal connected Backlinko.