I Asked 12 SEOs What Their Favorite SEO Books Are

7 hours ago 3

I asked 12 SEOs to stock what’s connected their bookshelves.

Here’s what they said:

Aleyda Solis Recommending The Art Of SEO

Authors: Stephan Spencer, Eric Enge, Jessica Stricchiola

First published: 6 November 2009

Recommended by: Aleyda Solis

Here’s wherefore Aleyda recommended this book:

“I highly urge this publication to anyone who wants to larn SEO from scratch oregon summation insights into immoderate circumstantial SEO area. It’s the astir implicit SEO publication out there!”

Aleyda Solis

Gus Pelogia Recommending Product-Led SEO

Author: Eli Schwartz

First published: 27 April 2021

Recommended by: Gus Pelogia, Philipp Götza, Patrick Stox

Here’s wherefore Gus recommended this book:

“I work Product-Led SEO sometime earlier starting to enactment successful Product Development, and present I’m speechmaking it again. This publication takes you retired of the SEO shell, and it’s astir strategy and attack to SEO vs tactics.

It’ll instrumentality you retired of the accustomed SEO attack (e.g., we request much keywords) and springiness examples of however companies tin attack SEO arsenic a holistic strategy. It’s besides an casual and speedy read, I was nodding on arsenic I read it.”

Gus Pelogia

James Flint Recommending Data-Driven SEO With Python

Author: Andreas Voniatis

First published: 25th March 2023

Recommended by: James Flint

Here’s wherefore James recommended this book:

“It’s a large publication if you already cognize a small spot of Python and privation to amended your SEO skills, it dives consecutive into it with nary messing about. Andreas has done a large occupation merging these 2 fields and provides a large hands connected attack throughout.”

James Flint

Dan Taylor Recommending Feck Purfuction

Author: James Victore

First published: 5 March 2019

Recommended by: Dan Taylor

Here’s wherefore Dan recommended this book:

“Feck Perfuction, for me, is simply a must-read for anyone looking to beryllium reinvigorated and unfastened to breaking things and lasting out. It’s thought-provoking, and I’ve recovered it helps amended recognize the flaws successful things and crook them into inverse weaknesses, arsenic good arsenic amended communicating analyzable SEO topics and not conscionable defaulting to “it depends.”

It’s not a step-by-step, but Victore promotes a mindset displacement that promotes creating selling that resonates with your audiences.”

Dan Taylor

Michal Pecánek Recommending The Fundamentals of Brand SERPs For Business

Author: Jason Barnard

First published: 11 January 2022

Recommended by: Michal Pecánek

Here’s wherefore Michal recommended this book:

“I judge that due integration of SEO with marque absorption got to a full caller level of value with the wide adoption of generative AI tools. Do you privation ChatGPT, Perplexity, oregon Google’s AIOs to regularly showcase your marque and products? You amended absorption connected estimation management, entity SEO, and gathering a beardown brand.

Jason’s pseudonym is The Brand SERP Guy–that says it all. I similar that his publication is utile for SEOs of each levels, arsenic this is an often overlooked discipline. If you’re a pro, you tin conscionable spell consecutive to the insights and tips. I work astir of the publication due to the fact that it’s a speedy work anyway. This should beryllium a must-read for anyone superior astir gathering their online presence.”

Michal Pecánek

 How to Get More Organic Traffic Right Now

Author: Ryan Stewart

First published: 26 February 2020

Recommended by: Joshua Hardwick

Here’s wherefore Joshua recommended this book:

“My favourite happening astir this publication is however actionable it is. Ryan shows you however to really negociate an SEO task for clients (or your ain website) and gives you the spreadsheets/processes helium uses for escaped truthful you tin travel along. It could astir apt usage an update arsenic it was past updated successful 2020, but it’s inactive an astonishing publication for anyone wanting to larn however to really bash SEO and not conscionable drown themselves successful theory.”

Joshua Hardwick

Glen Allsopp Recommending The Ultimate Sales Machine

Author: Chet Holmes

First published: 27 May 2008

Recommended by: Glen Allsopp

Here’s wherefore Glen recommended this book:

“There’s tons to emotion astir the book, but I peculiarly fell successful emotion with a conception Chet calls the ‘Dream 100’. The thought is to physique relationships with the Dream 100 radical who could interaction your business, whether that’s imaginable clients, radical who could beforehand your creation, etc.

Giving worth to radical up beforehand - adjacent if they aren’t apt to person immoderate interaction connected what I’m doing online - is thing I’ve ever tried to bash and believed successful truthful that’s wherefore I related to it the most. 

Chet helped maine deliberation astir systemizing that process and making it a proactive happening alternatively than reactive and successful the moment. The relationships I’ve built person been cardinal for a fig of businesses I enactment on, and I emotion however the publication gives a fig of circumstantial examples of however Chet himself utilized it connected his journey.”

Glen Allsopp

8. Information Architecture for the World Wide Web

Author: Peter Morville & Louis Rosenfeld

First published: 27th November 2006

Recommended by: Maria Amelie White

Here’s wherefore Maria recommended this book:

“This publication is 1 of my favorites arsenic it delves into the subject of organizing and structuring contented connected a site. It explores indispensable components specified arsenic enactment systems, labeling, navigation, and search, providing theoretical insights and applicable techniques. The publication besides presents immoderate examples that, though they are connected aged sites, the principles of immoderate concepts inactive stay important.

This publication is important for SEO due to the fact that a well-crafted and organized accusation architecture straight influences a site’s crawlability and idiosyncratic experience.

By organizing contented and pages logically it ensures that hunt engines tin recognize this contented easier, starring to amended visibility successful hunt results.

Additionally, wide navigation and labeling amended idiosyncratic engagement, reducing bounce rates and boosting rankings. This publication is indispensable for optimizing the method and idiosyncratic acquisition aspects of SEO and a must-have for idiosyncratic caller to SEO.”

Maria Amelie White

9. SEO Book For Beginners

Patrick Stox Recommending The SEO Book For Beginners

Author: Tim Soulo, Joshua Hardwick, Patrick Stox

First published: January 1, 2023

Recommended by: Patrick Stox

Here’s wherefore Patrick recommended this book:

“The Ahrefs SEO publication for beginners is the cleanable work for caller SEOs. It’s straightforward and has each the actionable accusation you request to beryllium successful.”

Patrick Stox

White Haired SEO

Author: Tim Soulo, Sam Oh

First published: 2023

Recommended by: Theo Haines, property 3 ¼

Here’s wherefore Theo recommended White Haired SEO:

“It’s a beauteous publication due to the fact that it’s got the bluebirds successful it—that’s my favorite. I similar the spot wherever she’s scaring the bluebirds away…I similar the publication flying into the library!”

Theo Haines

Chris Haines Recommending the Link Building Book

Author: Paddy Moogan

First published: 2013

Recommended by: Chris Haines

Here’s wherefore I recommended this book:

“As a inferior SEO, I recovered this publication utile successful 2013 to assistance maine bash my job. At the time, determination wasn’t immoderate publication that told you everything you needed to cognize astir nexus building, but this publication filled the gap.

As it’s precocious been updated and enactment online for escaped here, I recovered myself returning to the publication implicit 10 years aboriginal and inactive uncovering utile nuggets of accusation that got maine reasoning astir nexus gathering successful antithetic ways again.”

Chris Haines

Louise Linehan Recommending Entity SEO

Author: Dixon Jones

First published: 1st September 2021

Recommended by: Louise Linehan

Here’s wherefore Louise recommended this book:

“Even though I person known (and written) astir entities and semantic SEO for a fig of years now, I inactive learned a batch from this book. Dixon Jones gives a thorough humanities mentation of however hunt engines came to decipher entities, which indispensable person taken a ton of clip to research. One of the things I was particularly amazed to larn was however overmuch Google relies connected Wikipedia information and quality input to place and categorize entities. I knew Wikipedia played a portion successful this, but I didn’t recognize the afloat extent. 

The publication besides reminded maine of the value of entity SEO successful gathering an authoritative brand, and I picked up immoderate large applicable tips, similar utilizing Google’s Knowledge Graph and Structured Data tools to probe (and replicate) the entities of apical competitors – a maneuver I’d ne'er considered before. The elaborate humanities context, paired with useful, applicable advice, decidedly made this a worthwhile read.”

Louise Lineham

Final thoughts

If you privation to larn SEO from scratch, you tin randomly prime from thousands of articles online, oregon you tin prime a azygous publication from this list—like our SEO publication for beginners. Both ways volition thatch you astir SEO, but successful my opinion, an SEO publication is usually the champion spot to commencement if you privation a decent grounding successful SEO oregon are looking for much extent of sentiment connected a peculiar topic.

Once you’ve grasped the basics, you tin commencement absorbing the regular SEO updates online oregon work much specialized books from your favourite SEOs successful this list.

Want to stock what SEO books you’re reading? Let maine cognize on LinkedIn.

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