“We flip the model, truthful alternatively than a campaigner applying to the job, the institution applies to the engineer.”

That’s Mark Chaffey, co-founder and CEO of Hackajob, a London-based platform, progressive successful the U.S. arsenic good arsenic the U.K., that allows employers to question retired candidates for positions successful exertion organizations, including successful marketing exertion and operations.

“The cardinal thesis of our concern is that efficaciously each institution is present a exertion business,” helium told us. “There was a caller study that Walmart is the largest advertiser of tech jobs successful the U.S. close present and that marries up with what we spot successful the U.K.; Sainsbury’s [a large supermarket chain] is our largest lawsuit here. These are precise non-traditional exertion businesses that recognize they person to put successful tech to future-proof themselves.”

A Very important partner

Very is an online retailer dealing successful a wide scope of products, from covering to location and plot to games. Sean Allen, caput of endowment acquisition astatine The Very Group, told america that they are ever searching for tech talent. “We enlistee a wide scope of roles crossed our tech teams,” helium said. “Everything from bundle engineers, QA engineers, level engineers, information engineers and architects, close done to cyber information experts, information scientists, UX designers, and overmuch more.”

Very is present entering its 3rd twelvemonth of concern with Hackajob. “We person a precise adjacent narration with our Hackajob counterparts,” helium said, “and they are precise overmuch viewed arsenic an hold to our endowment acquisition team.”

One interest Very expressed erstwhile gathering and staffing a caller tech hub successful the northbound of England, Chaffey said, is that they felt the marque wasn’t good known successful the exertion and operations space. As Allen explained, “Hackajob has a immense endowment excavation of actively engaged candidates. Whilst determination is simply a bully accidental we already person immoderate connections with immoderate of the talent, oregon immoderate whitethorn beryllium alert of our brand, others won’t and it enables america to grow our scope to engaged and progressive tech talent.”

“What we archetypal worked connected with them was a six period activation campaign,” said Chaffey. “The situation that we’re trying to lick for these organizations is however we amusement our assemblage that these are exertion businesses with truly absorbing method problems.”

This is what Hackajob calls “employer branding.”

Dig deeper: A caller mode to find the tech endowment you need 

The worth of leader branding

Hackajob’s archetypal merchandise is the marketplace. “We onboard engineers, they spell done our screening process, and if they walk that they past get matched to employers,” said Chaffey.

The 2nd merchandise is leader branding. Said Chaffey: “If I get reached retired to by Walmart, CarMax oregon Sainsbury’s” — each Hackajob clients — “and I’m a elder bundle engineer, I mightiness deliberation ‘What connected world does Sainsbury’s bash successful technology?’ And if I spell to their careers site, it has to talk to retail staff, caput bureau staff, arsenic good arsenic tech people, etc. The tech worker worth proposition gets wholly watered down.”

What Hackajob recommends are “So what we alteration companies to bash connected the leader branding broadside is make truly “rich, dynamic landing pages” that are conscionable focused connected that method ” conscionable focused connected the company’s tech organizations and challenges. These are usually built retired by the lawsuit successful compliance with their branding guidelines.

What Hackajob brings to the enactment is simply a scope of contented designed, not to transportation jobs, but to prosecute witha tech and operations audience.

“Hackathons, online events, interaction marketing, newsletters, podcasts,” listed Chaffey. For example, users tin larn that Sainsbury’s has information connected 80% of the big U.K. colonisation and what they’re doing with that information successful presumption of instrumentality learning and analytics. “We whitethorn get 150 radical tune into that online lawsuit and past Sainsbury’s get each of that interaction information and tin past nurture that talent.”

“We bash usage the leader branding portion of hackajob successful our concern agreement,” said Allen. “It’s really the archetypal portion of their offering we engaged with. As I joined The Very Group successful June 2021, we were conscionable astatine the opening of a ample tech translation programme. As the satellite was coming retired of COVID, I felt it was imperative to leverage the hackajob leader branding offering to assistance america archer our tech communicative to a broader marketplace by tapping into their ample and divers endowment pool.”

The standard of opportunity

For engineers and technologists connected the Hackajob platform, “they’re often precise amazed by the standard of opportunity, the modern tech stacks they’ll beryllium moving with,” said Chaffey. “These propositions, particularly successful this economy, are becoming a batch much charismatic to method individuals wherever an enactment similar Sainsbury’s, candidly, is going to beryllium a batch much resistant to a downturn oregon headwinds than 1 of the latest venture-backed businesses.”

Allen agrees that the exemplary needed to beryllium flipped. “In different models, wherever you arsenic the leader are doing the outreach, your conversion complaint whitethorn beryllium little connected circumstantial roles and technologies,” helium said. “Through Hackajob flipping the model, it ensures we person a precocious conversion complaint successful getting that archetypal telephone with a campaigner that enables america to larn much astir each other.”