Influencers We ADORED successful 2022
Influencer Matilda Djerf is breaking her silence.
The Djerf Avenue founder, who has implicit 3 cardinal Instagram followers, came nether occurrence aft 11 anonymous existent and erstwhile employees of the covering marque accused Matilda of bullying, fat-shaming and being a "psychological terror," among different things, successful a Dec. 12 study from Swedish outlet Aftonbladet.
Now, days later, the 27-year-old—who founded the institution successful 2019—issued an apology online.
"To anyone I've wounded oregon fto down, I privation to commencement disconnected by saying that I'm genuinely sorry," Matilda, who said she met with her squad to apologize amid her societal media silence, wrote connected Instagram Dec. 17. "When I started Djerf Avenue I ne'er expected that the institution would beryllium what it is today, with truthful galore squad members and truthful overmuch responsibility. I wasn't ready."
Matilda acknowledged that due to the fact that she "had ne'er led a team" oregon "built a company" anterior to Djerf Avenue, she was successful implicit her caput and fto the unit get to her.
"Under a batch of stress, precocious tempo and naivety I failed to beryllium the person and workfellow I privation to beryllium on the way," she explained. "And for that I americium so, truthful sorry. I privation my maturation happened faster. I truly privation to underline that I'm highly committed to getting it close and to continuing growing."
Instagram/Matilda Djerf
In the Aftonbladet article, whistleblowers alleged Matilda often berated employees, calling them names and would get aggravated if idiosyncratic "was sitting successful the incorrect seat" oregon if her nutrient "hadn't been heated up."
And successful Matilda's apology, which came aft a week-long lack from societal media, she noted that she met with her team.
While she didn’t code circumstantial allegations, the influencer, who besides started a spinoff marque Djerf Beauty, went connected to outline immoderate of the "important changes" that she and her squad person implemented this year.
"We are perpetually moving connected improving and processing the interior business, everything from structures that request to beryllium acceptable successful spot to caller initiatives," Matilda explained. "Amongst implicit things, we person hired a much experienced absorption team, we person introduced monthly anonymous surveys to cod feedback and instrumentality action, we person besides acceptable up an outer organizational scientist to measure our workplace."
The Borås, Sweden, autochthonal added that the institution is "also successful the process" of hiring an "external HR professional."
Instagram/Matilda Djerf
"Moving forward, I'm committed and privation to absorption my each connected becoming the champion person and workfellow I tin be," she added. "I'll support learning and moving to guarantee Djerf Avenue is simply a safe, inclusive abstraction for everyone."
Matilda ended by expressing her gratitude for those astir her who person "had honorable and transparent conversations" with her successful caller days.
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