Influencer Matilda Djerf Reacts to Bullying Claims in Apology Letter

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Influencers We ADORED successful 2022

Influencer Matilda Djerf is breaking her silence.

The Djerf Avenue founder, who has implicit 3 cardinal Instagram followers, came nether occurrence aft 11 anonymous existent and erstwhile employees of the covering marque accused Matilda of bullying, fat-shaming and being a "psychological terror," among different things, successful a Dec. 12 study from Swedish outlet Aftonbladet.

Now, days later, the 27-year-old—who founded the institution successful 2019—issued an apology online. 

"To anyone I've wounded oregon fto down, I privation to commencement disconnected by saying that I'm genuinely sorry," Matilda, who said she met with her squad to apologize amid her societal media silence, wrote connected Instagram Dec. 17. "When I started Djerf Avenue I ne'er expected that the institution would beryllium what it is today, with truthful galore squad members and truthful overmuch responsibility. I wasn't ready."

Matilda acknowledged that due to the fact that she "had ne'er led a team" oregon "built a company" anterior to Djerf Avenue, she was successful implicit her caput and fto the unit get to her.

"Under a batch of stress, precocious tempo and naivety I failed to beryllium the person and workfellow I privation to beryllium on the way," she explained. "And for that I americium so, truthful sorry. I privation my maturation happened faster. I truly privation to underline that I'm highly committed to getting it close and to continuing growing."

Instagram/Matilda Djerf

In the Aftonbladet article, whistleblowers alleged Matilda often berated employees, calling them names and would get aggravated if idiosyncratic "was sitting successful the incorrect seat" oregon if her nutrient "hadn't been heated up."  

And successful Matilda's apology, which came aft a week-long lack from societal media, she noted that she met with her team.

While she didn’t code circumstantial allegations, the influencer, who besides started a spinoff marque Djerf Beauty, went connected to outline immoderate of the "important changes" that she and her squad person implemented this year.

"We are perpetually moving connected improving and processing the interior business, everything from structures that request to beryllium acceptable successful spot to caller initiatives," Matilda explained. "Amongst implicit things, we person hired a much experienced absorption team, we person introduced monthly anonymous surveys to cod feedback and instrumentality action, we person besides acceptable up an outer organizational scientist to measure our workplace."

The Borås, Sweden, autochthonal added that the institution is "also successful the process" of hiring an "external HR professional."

Instagram/Matilda Djerf

"Moving forward, I'm committed and privation to absorption my each connected becoming the champion person and workfellow I tin be," she added. "I'll support learning and moving to guarantee Djerf Avenue is simply a safe, inclusive abstraction for everyone."

Matilda ended by expressing her gratitude for those astir her who person "had honorable and transparent conversations" with her successful caller days.

Keep speechmaking for much influencer scandals.

Photo by Jeff Kravitz/FilmMagic

Colleen Ballinger

Her YouTube change ego whitethorn sing, but it's Colleen Ballinger who faced the music successful 2023. The Internet prima known for her intentionally awkward Miranda Sings persona recovered herself facing allegations of grooming and forming inappropriate relationships with underage fans.

In a since-deleted June video titled "why I near the colleen ballinger fandom…", YouTuber KodeeRants shared screenshots of an alleged substance speech betwixt Colleen and her followers, accusing the comedian of forming exploitative relationships with underage fans.

Per NBC News, the unverified radical substance was named "Colleeny's Weenies," with the performer allegedly asking her fans their "favorite position" during 1 conversation. NBC News was incapable to verify the screenshots. 

Days later, contented creator Adam McIntyre—who archetypal began moving a instrumentality relationship for Miranda Sings erstwhile helium was 10—responded with videos connected his ain YouTube claiming Ballinger grooms her fans emotionally.

Ballinger has yet to straight respond to his claims, nor did she respond to E! News' petition for comment. But connected June 28, the parent of 3 addressed the accusations successful a 10-minute ukulele opus posted to her idiosyncratic YouTube account. In the video, Ballinger likened the accusations to a "toxic gossip train" headed for "manipulation station" arsenic the remainder of the net "tie maine to the tracks and harass maine for my past."

In July, the remaining dates of her Miranda Sings circuit were canceled. She hasn't posted to societal media since.

Nicholas Hunt/Getty Images

Rachel Hollis

Girl, ticker your mouth. It each started erstwhile the Girl, Wash Your Face writer posted astir her location cleaner and it got progressively dirty. 

In a clip of the since-deleted post resurfaced by Angie Treasure, Hollis referenced an April 2021 livestream wherever she spoke astir a pistillate who "cleans the toilets," noting that "someone commented and said, 'You're privileged AF' and I was like, 'You're right. I'm ace freaking privileged, but besides I worked my ass disconnected to person the wealth to person idiosyncratic travel doubly a week and cleanable my toilets' and I told her that. And past she said, 'Well, you're unrelatable.'"

Hollis' effect was to explicate she had nary involvement successful being relatable pointing retired that icons and humanities figures similar Harriet TubmanRuth Bader GinsburgMarie Curie and Oprah Winfrey were "all unrelatable AF." 

Exceptwhile selling millions of copies of her books is great, a revered abolitionist she is not. 

Days later, Hollis issued an Instagram apology, explaining, "I cognize I've caused tremendous symptom successful mentioning salient women—including respective women of color—whose struggles and achievements I can't perchance understand." Moreover, she continued, "I disregarded the radical whose hard enactment doesn't spend them fiscal security, often owed to inherently racist and biased systems."

Added the Girl, Stop Apologizing author, "The important happening for maine to bash now, thing I should person already done, is honestly, beryllium quiescent and listen."

Arielle Charnas

In March 2020, the laminitis of the Something Navy covering enactment and the OG blog told her Instagram followers she had tested positive for COVID-19, vowing to quarantine successful her Manhattan flat with husband Brandon Charnas and their daughters Ruby and Esme. But 8 days later, her full crew—including her nanny—decamped to the Hamptons. 

Let's conscionable say, it wasn't her champion look. The comments connected her Instagram leafage grew progressively heated arsenic she boasted astir taking walks outdoors for "fresh air"rather than support societal distance. 

When her hubby cracked that lone "hot" radical were getting the virus, emotions boiled over.  

She aboriginal posted a lengthy apology addressing galore concerns—their nanny was with them due to the fact that she, too, had contracted the virus; they had doormen wide retired the lobby of their gathering earlier departing, hadn't stopped for state and had groceries delivered; her Hamptons pad was connected a comparatively isolated street—but the harm lingered. 

Nordstrom, who had been carrying Charnas' line, announced they wouldn't renew the declaration that had expired successful 2019. In response, Charnas, who welcomed 3rd girl Navy successful 2021, pivoted to a direct-to-consumer relaunch, explaining, "I wanted much control," and is present backmost to posting astir her favourite Shopbop picks and collabs with A Pea successful the Pod.

Her invaluable takeaway, she shared connected The Glossy Podcast, "People wanted maine to beryllium much delicate astir what was going connected successful the world, and I should person been."

Nicholas Hunt/Getty Images

Tanya Zuckerbrot

In 2020 manner influencer Emily Gellis Lande dished retired a steadfast serving of disapproval to registered dietitian Zuckerbrot. In a bid of posts, Gellis Lande shared anonymous tales from dieters, not verified by E! News, astatine slightest 1 of which who said she had paid upwards of $20,000 to travel the New Yorker's high-fiber F-Factor Diet lone to acquisition rashes, aggravated cramps, indications of metallic poisoning and—in the astir utmost allegation—a miscarriage. Gellis Lande's crusade caught the attraction of The New York Times which published a piece detailing the saga. 

Having hired lawyer Lanny Davis, erstwhile White House peculiar assembly to erstwhile president Bill Clinton, Zuckerbrot denied the claims and the proposition that her program led to disordered eating, telling the insubstantial that crossed upwards of 176,000 purchases of her snack bars and powders she had received conscionable 50 wellness complaints. She aboriginal released a Certificate of Analysis to dispute concerns the products contained dense metals and went connected Today to further support her program.

As for Gellis Lande, Zuckerbrot is hardly impressed. "I judge successful her caput she thinks she's helping radical and that the manner I pb is poisoning everyone and giving them anorexia," Zuckerbrot, who's worked with Megyn Kelly, sniped to the Times. "But she's a manner blogger."

Zuckerbrot filed 2 lawsuits against Gellis Lande, claiming she "began a smear run to destroy" her brand. Both suits are pending. Gellis Lande has denied the claims.

Raymond Hall/GC Images; George Pimentel/WireImage

Jessica Mulroney

Much of the satellite underwent a agelong overdue radical awakening successful 2020. But it was stylist—and Meghan Markle friend—Jessica Mulroney who got a wake-up call. In a astir 12-minute Instagram video, manner blogger Sasha Exeter explained her issues with her acquaintance began erstwhile Mulroney "took offense" to Exeter's plea that her followers "use their dependable for bully and assistance combat the contention warfare and what's happening to the Black community." 

Believing the connection people her, Exeter continued, Mulroney engaged successful "very problematic" behavior, allegedly speaking poorly astir Exeter to different brands and "sending maine a menace successful writing." Though Mulroney commented connected Exeter's video with an apology, she aboriginal sent a DM that Exeter shared, Mulroney writing, "Liable [sic] suit. Good luck."

Though Mulroney posted a mea culpa to her ain followers, announcing her intentions to beforehand "Black voices by having them instrumentality implicit my relationship and stock their experience," CTV announced they were dropping her world amusement I Do, Redo.

Speaking "about the concern surrounding my wife, Jessica," her hubby Ben Mulroney stepped down from his role arsenic co-host of CTV's eTalk, stating, "It is my anticipation that the caller anchor is Black, Indigenous, oregon a idiosyncratic of colour who tin usage this important level to inspire, lead, and marque change." But the ma of three did get to support her high-profile friendship, writing successful a since-deleted post, "Meghan and I are family. She is the kindest friend."

Allen Berezovsky for Getty Images

Jake Paul

Known for specified cinematic greatness arsenic "I DUCT TAPED My Brothers $400,000 Dollar TRUCK!" and getting fired from Disney Channel's Bizaardvark, the Vine prima turned YouTube property graduated to the large leagues successful 2020.

On the greeting of Aug. 5, FBI authorities executed a national hunt warrant at Paul's Calabasas, Calif., home, the bureau confirming it was successful transportation to a May 30 incidental astatine a Scottsdale, Ariz., mall. Broadcasting unrecorded from a Black Lives Matter protestation that ended astatine the city's Fashion Square Mall, Paul unlawfully entered and remained wrong the buying halfway aft cops ordered everyone to leave, police insisted successful a statement. (Paul responded connected Twitter that portion helium was documenting the protest, "neither I nor anyone successful our radical was engaged successful immoderate looting oregon vandalism.") 

Conversation about the crushed for the FBI raid grew arsenic outsized arsenic his YouTube following, as video from a section ABC presumption showed multiple firearms being carried into a constabulary vehicle, Paul insisted successful a since-deleted Aug. 12 video that the hunt was "entirely related to the Arizona looting concern that happened. It's an investigation. There are rumors astir it having to bash with truthful galore different things that person thing to bash with maine oregon my quality and the s--t that radical are making up is perfectly absurd."

While nary charges were filed, Paul's lawyer told E! News successful a connection that they intended to "cooperate with the investigation."

John Salangsang/January Images/Shutterstock

James Charles

More than a twelvemonth aft making up with chap quality vlogger Tati Westbrook, the YouTube sensation started falling into immoderate caller feuds. First, successful an August 2020 subtweet "about however I thought immoderate celebrities shouldn't motorboat constitution lines," helium insinuated that perpetually bare-faced Alicia Keys had nary concern having a skincare collection, later apologizing due to the fact that he's "not the gatekeeper of makeup." 

But not 2 weeks aboriginal the Instant Influencer big was forced to screen up different mistake erstwhile helium came for Lauren Conrad's caller quality line. Slamming The Hills alum successful a bid of Instagram Stories, helium showed his 22 cardinal followers the bare packaging he'd received "from a caller constitution marque from idiosyncratic who has nary concern having a constitution brand."

Fortunately the LC Lauren Conrad manner decorator didn't shed a single mascara tear, hilariously copping to her misstep on Instagram by blaming the "woman who enactment unneurotic the gifts" (read: the winged eyeliner adept herself). Having enactment bare samples into a container to trial if they would fit, "When quality products arrived and it was clip to capable each the constitution bags she (again, me) accidentally included the container afloat of empties with the others and it was sent out," Conrad shared. "She volition beryllium fto spell immediately."

Charles aboriginal apologized, saying the videos were meant to beryllium comic and sharing that "Lauren and I spoke privately astir the misunderstanding & are some good." Still, it's beauteous wide helium knows what helium did. 

Instagram

Myka Stauffer

When The Stauffer Life vlogger and YouTuber kicked disconnected a May 2020 video by saying, "This is by acold the hardest video James and I person ever publically had to make," it was evident she wouldn't beryllium sharing her newborn nighttime regular oregon her regular diet. Instead, she and her hubby revealed they had placed their then-4-year-old lad Huxley, adopted from China successful 2017, with "his present caller everlastingly family" aft struggling to negociate his autism. 

The absorption from their nearly 1 cardinal subscribers could champion beryllium categorized arsenic outraged, fans debating whether the couple—parents to four different children—were simply naive oregon had exploited Huxley for clicks and donations lone to discard him when his care became excessively challenging. The 2 mislaid followers and marque collaborators, the likes of Fabletics, Suave and Danimals announcing that they were severing ties and Ohio's Delaware County Sheriff's Office adjacent confirmed to E! News that they were investigating the well-being of Huxley. 

Authorities announced in precocious June that they had closed their case "without immoderate charges," but Myka's marque remains unopen down arsenic well. A erstwhile changeless Internet presence, she hasn't posted to YouTube oregon Instagram since she issued a lengthy statement, apologizing for "being truthful naive erstwhile I started the adoption process," and noting that they were "not nether immoderate benignant of investigation."

Instagram

Bryce Hall & Jaden Hossler

Quite the ride. When Hall announced successful May 2020 that helium and his chap TikTok prima "might bash a full roadworthy travel each the mode crossed state successful the adjacent fewer days..." they received much than conscionable the sightseeing recommendations they were after. Hall's Twitter followers were already little than thrilled that the 2 were flouting enactment astatine location recommendations to instrumentality a trip, causing the Gen Z idol to sprout back, "most states lifted quarantine, the boys are driving crossed state staying retired of interaction from everyone... it's not that deep."

But they dug an adjacent deeper spread erstwhile they passed through Lee County, Tex. five days later, the sheriff's bureau confirming that Hall was arrested and charged with possession of marijuana and Hossler arrested and charged with possession of controlled substances. (They some posted bail the adjacent day. E! News reached retired to some reps for remark astatine the time. Hall's rep declined to comment; Hossler's didn't respond.) 

In a June essay, Hall told People he'd "started connected the path" toward getting sober: "While I've messed up successful the past, I'm learning and growing... and I volition marque you proud. I promise."

Chris Delmas / AFP) (Photo recognition should work CHRIS DELMAS/AFP via Getty Images

Alan & Alex Stokes

Some pranks are cute. Say, George Clooney and Brad Pitt covering Julia Roberts' dressing country doorway successful shaving cream. This is not that. In October 2019, the YouTube personalities, known arsenic the Stokes Twins clad themselves successful achromatic and, pretending arsenic if they'd conscionable robbed a bank, called an Uber to service arsenic a getaway portion a camera rolled. Definitely not successful connected the joke, the Uber operator refused to peel distant and a bystandercalled the cops. 

"Irvine constabulary arrived and ordered the Uber operator retired astatine gunpoint," the Orange County District Attorney's Office aboriginal shared successful a property release. The operator was released erstwhile authorities determined helium was not involved, the merchandise continued, and "police issued a informing to the Stokes brothers astir the dangers of their conduct."

Four hours aboriginal the twins allegedly recreated the regular connected the University of California, Irvine campus, resulting successful their arrest. Facing up to 4 years successful situation if convicted connected mendacious imprisonment and swatting charges, they received the ire of Orange County D.A. Todd Spitzer, who said successful a statement, "These are crimes that could person resulted successful idiosyncratic getting earnestly injured oregon adjacent killed."

In a 2020 quality release, their lawyer said, "We tin accidental without hesitation that our clients are successful information not blameworthy of immoderate crimes." Still, they pled guilty to lesser charges of misdemeanor mendacious imprisonment and reporting mendacious emergencies, receiving 160 hours of assemblage work and 1 twelvemonth of probation. 

YouTube

Shane Dawson

Crowned the "King of YouTube" for his lengthy videos that earned him immoderate 34 cardinal followers, Dawson saw his reign extremity successful June 2020 aft helium posted a since-deleted explosive tweet astir wherefore helium was leaving the online quality community. "They are each attraction seeking, crippled playing, egocentric, narcissistic, vengeful, two-faced, ticking clip bombs acceptable to explode. And I'm OVER it," helium griped, calling retired James Charles successful peculiar arsenic "a young, egocentric, power-hungry guru who needed to beryllium served a portion of humble pastry successful the size of the f--king Empire State Building."

His followers were not impressed, noting that those that unrecorded successful solid glam rooms shouldn't propulsion stones. And wrong days Dawson had posted a 20-minute video titled "Taking Accountability" successful which helium apologized for his ain atrocious behavior, noting "I person done a batch of things successful my past that I hate," including utilizing blackface, making racist remarks and jokes astir pedophilia and posting a video that sexualized a then-11-year-old Willow Smith

"This video is coming from a spot of conscionable wanting to ain up to my s--t, wanting to ain up to everything I've done connected the net that has wounded people, that has added to the problem, that has not been handled well," helium said. "I should person been punished for things." Which helium was, YouTube suspending his ability to monetize his 3 accounts. 

He returned to creating contented successful 2021, saying, "I'm truthful grateful that I got cancelled, due to the fact that it truly changed my life."

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