“Agile selling transformations are not going well. We needed thing built by marketers, for marketers, successful a connection that makes consciousness to marketers.”
That’s what agile selling manager and regular MarTech contributor Stacey Ackerman told maine back successful May 2022. Over the pursuing months, successful collaboration with her chap agile manager Michael Seaton, and with the enactment of the agile selling community, Stacey delivered connected that committedness successful the signifier of the Agile Marketing Navigator.
The Navigator takes important principles of agile bundle improvement and transforms them into practices and processes that marque consciousness for marketers and tin beryllium implemented by them. It besides introduces caller agile elements that marketers request but which accepted agile systems overlook.
Dig deeper: A caller mode to navigate agile marketing
In a bid of 21 articles, Ackerman broke down the 4 main pillars of the Navigator — the Collaborative Planning Workshop, the Launch Cycle, the Six Key Practices and the Six Roles — into their constituent parts, mounting retired a flexible and applicable model for agile marketing.
Marketers contiguous request to determination astatine the velocity of airy to conscionable the needs of their assemblage and recognize captious concern outcomes. The Navigator makes a immense publication to showing however agile principles tin boost the show of modern selling organizations.
In concern with Stacey, we present contiguous an ebook that captures each you request to cognize astir an agile model designed specifically for marketers. You’ll find a escaped downloadable pdf astatine the nexus below.
Getting Started with the Agile Marketing Navigator
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About the author
Kim Davis is the Editorial Director of MarTech. Born successful London, but a New Yorker for implicit 2 decades, Kim started covering endeavor bundle 10 years ago. His acquisition encompasses SaaS for the enterprise, digital- advertisement data-driven municipality planning, and applications of SaaS, integer technology, and information successful the selling space. He archetypal wrote astir selling exertion arsenic exertion of Haymarket’s The Hub, a dedicated selling tech website, which subsequently became a transmission connected the established nonstop selling marque DMN. Kim joined DMN due successful 2016, arsenic a elder editor, becoming Executive Editor, past Editor-in-Chief a presumption helium held until January 2020. Prior to moving successful tech journalism, Kim was Associate Editor astatine a New York Times hyper-local quality site, The Local: East Village, and has antecedently worked arsenic an exertion of an world publication, and arsenic a euphony journalist. He has written hundreds of New York edifice reviews for a idiosyncratic blog, and has been an occasional impermanent contributor to Eater.
