• A salient Apple expert said the iPhone 14 Plus's debased pre-orders bespeak severely connected Apple's strategy.
• Ming-Chi Kuo said the iPhone 14 and 14 Plus volition beryllium successful banal erstwhile they launch, showing debased demand.
• The larger iPhone 14 Plus takes the spot of the previous, smaller iPhone 13 mini successful Apple's caller lineup.

Renowned Apple expert Ming-Chi Kuo wrote successful a Medium blog post that the company's pre-orders for the iPhone 14 and 14 Plus constituent to a nonaccomplishment successful its product-segmentation strategy.

Last week, Apple announced the new iPhone 14 series. They became available for preorder connected September 9, and the iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max motorboat connected September 16. The iPhone 14 Plus is disposable a spot aboriginal connected October 7th.

Apple hasn't released pre-order numbers for the devices. However, Kuo, an analyst astatine TF International Securities known for a beardown way grounds of predicting aboriginal Apple developments, looked astatine aboriginal indicators of pre-orders for the company's existent iPhone lineup to get a consciousness of however request varied.

Notably, Apple chose to connection the basal exemplary iPhone successful a modular and larger "Plus" versions — a alteration successful strategy from the iPhone 13 basal models, which were disposable successful modular and "mini" instrumentality sizes.

Looking astatine availability and shipping estimates, helium said the iPhone 14 Pro Max and Pro are showing "good" and "neutral" results, respectively. However, pre-orders for the 2 modular models — the iPhone 14 and 14 Plus — are "bad," according to Kuo.

"This caller product's pre-order effect is importantly little than expected, meaning Apple's merchandise segmentation strategy for modular models fails this year," Kuo said about the iPhone 14 Plus. 

An Apple spokesperson did not respond to Insider's petition for remark up of publication.

Kuo said banal of some the iPhone 14 and 14 Plus will beryllium available successful retail stores erstwhile they launch, "reflecting lackluster demand." Both phones are showing signs of weaker pre-orders than the iPhone SE 3 and iPhone 13 mini, according to Kuo's analysis, and the transportation clip for the iPhone 14 and 14 positive is shorter than the accomplishment estimates for the iPhone 13 and 13 mini.

If request for the iPhone 14 and 14 Plus doesn't improve, Kuo said Apple volition likely chopped shipment forecasts for some phones starting successful November. If it does, Kuo said it could propulsion off the company's gross growth.