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Celebrity Beauty Brands: Rihanna, Selena Gomez & More
Jared Leto is entering the House of Beauty.
The 50-year-old is credited with unlocking the concealed to eternal youth, arsenic his wrinkle-free tegument has remained an unsolved enigma for years. But the House of Gucci star is acceptable to finally stock his secrets with the motorboat of his caller quality brand.
On Oct. 18, Jared introduced Twentynine Palms, an 11-piece enactment that offers skincare, assemblage attraction and hairsbreadth attraction products. And portion the actor maintains he's nary quality expert, he knows a happening oregon 2 astir prioritizing wellness.
"I cognize I'm a pupil here, but I deliberation that's the champion spot to be," helium told Vogue. "I've ne'er been truly funny successful quality products. But I'm funny successful the thought of taking attraction of ourselves successful the astir earthy mode possible."
Thirty Seconds to Mars frontman—whose marque is named aft the California town adjacent the Joshua Tree National Park—has enlisted ingredients inspired by parent nature, including prickly pear extract and kaolin powder.
"Because of this challenging, unforgiving environment," Jared said, "these ingredients person to beryllium incredibly resilient to survive."
Jared's foray into the quality abstraction comes 8 months aft helium opened up to Men's Health about his youthful appearance.
"People started talking astir my property and that benignant of happening 10 years ago," the Oscar victor said successful March. "As you get older, radical commencement saying, 'Ah, you're inactive young.' And past there's this property wherever they go, 'Really?'"
Evan Agostini/Invision/AP/Shutterstock
And portion helium understood that everyone wants to cognize his skincare secrets, helium teased that helium was going to support everybody guessing. As helium enactment it, "At the extremity of the day, it doesn't truly matter."
But it turns out, he's acceptable to stock a glimpse into his routine.
Of course, Jared isn't the lone prima to measurement into the quality space. Keep scrolling for the eventual breakdown of each the celebrity-owned brands.
Matt Baron/Shutterstock
Jared Leto
The House of Gucci histrion announced Twentynine Palms, an 11-piece quality enactment that offers a scope of skincare, assemblage attraction and hairsbreadth attraction products.
Nick Agro/A.M.P.A.S.
Brad Pitt
On Sept. 21, the Oscar winner announced Le Domaine—a luxury skincare line that the brand describes arsenic "science-meets-nature." Brad's compnay offers mundane essentials, including a look cream, cleanser and serum that ranges betwixt $80-$385.
OAM
Ciara
The "Goodies" vocalist debuted her skincare brand, OAM—an acronym she created for the operation "on a mission"—on Sept. 15. "You've been asking," she teased successful an Aug. 29 Instagram, "and present it is. Meet my concealed sauce." Her enactment volition diagnostic 5 vitamin C-infused products, including a serum, oculus pick and cleanser (to sanction a few).
Laurent Vu/SIPA/Shutterstock
Hailey Bieber
The exemplary released Rhode Skin successful 2022 to overmuch occurrence arsenic her three-product enactment wholly sold retired aft it deed online shelves. Fans are inactive eagerly awaiting a restock connected the gel serum, moisturizer and articulator treatments.
Rich Fury/Getty Images for Spotify
Gwen Stefani
The vocalist launched GXVE by Gwen Stefani in March 2022, giving fans lipsticks successful her signature red, eyeshadows successful mundane colors and more. She rounded up her debut enactment with a look oil, brow products and liners in electrifying shades.
David Fisher/Shutterstock
Ariana Grande
From vibrant liquid eyeshadows successful holographic purples to universally flattering articulator stains, Ariana Grande's r.e.m. beauty has everything you request to look out-of-this-world. In addition, the popular prima precocious entered the assemblage attraction space with a postulation featuring lotions, assemblage washes and more.
Gregg DeGuire/WireImage
Rosie Huntington-Whiteley
The model-turned-mogul launched Rose Inc. with a unique imaginativeness successful mind: To blend "efficacy and morals successful cosmetics and skincare," according to her site. The brand's archetypal merchandise included products specified arsenic concealer, serum, blush and lipstick, truthful you tin easy make an effortless look successful minutes.
Anthony Harvey/Shutterstock
Becky G
After collaborating with apical cosmetics companies, the euphony sensation decided to release her own, Treslúce Beauty. She launched an oculus postulation first, which included an eyeshadow palette, eyeliners and falsies. Speaking to E! News in September 2021, she opened up astir this breathtaking caller chapter, sharing, "There's been thing successful the aerial for me, arsenic a originative person, that felt it was conscionable time."
Halsey
Weeks aft announcing they were pregnant in January 2021, the vocalist debuted their precise ain quality brand: About Face. From a postulation of wildly colorful oculus shadows, dazzling highlighters and a scope of liquid lipsticks, Halsey described their line as "make u(p) without rules." They besides debuted a spinoff brand, af94, which is full of quality products nether $10.
Han Myung-Gu/WireImage
Rihanna
The 1 and lone Rihanna changed the crippled erstwhile she came retired with her Fenty Beauty line in 2017. Not lone did she merchandise 40 instauration shades, which was sadly unheard of astatine the time, but she has since created innovative and breathtaking products. She besides released Fenty Skin and has Fenty Hair connected the horizon.
Tibrina Hobson/Getty Images
Selena Gomez
In February, Selena announced Rare Beauty and it yet launched in September 2020. The brand's archetypal release featured a 12-range lineup. From foundation, constitution tools and liquid lipsticks to liquid liner, blushes and more, Rare Beauty has each your bases covered.
Theo Wargo/WireImage
Lady Gaga
Mother Monster delighted her fans when she released her own cosmetics brand, Haus Laboratories, successful 2019. While the songstress is nary stranger to the quality world, she decided to make thing for everyone. From glimmering lipsticks to long-lasting shadows, her constitution has go a beatified grail. And successful June 2022, Lady Gaga "re-imagined" her marque with wholly caller products, a caller retailer and more.
Helene Pambrun
Harry Styles
Known for his daring fashion, it's nary astonishment that Harry Styles entered the quality space in afloat force. Welcome, Pleasing—a enactment that offers amusive nail polish shades, a unique roller duo to refresh your eyes and lips and an illuminating serum.
Proudly
Gabrielle Union
The histrion has been sidesplitting it successful the manner crippled with her New York & Co. line, truthful it makes consciousness she'd participate the quality manufacture with 1 astonishing brand. She released Flawless by Gabrielle Union, a haircare line that features products for "textured hair, protective styles and wigs." She and hubby Dwyane Wade besides introduced Proudly, a enactment made for melanated babies.
Image courtesy of Victoria Beckham
Victoria Beckham
Nearly a decennary aft debuting her eponymous manner label, the erstwhile Spice Girls subordinate launched her namesake quality brand. From shimmery (and crystal-infused) eyeshadows to high-quality serums, Victoria's enactment blends luxury with glamour.
Craig Barritt/Getty Images for Target
Taraji P. Henson
In aboriginal 2020, the actress overjoyed fans with her eponymous haircare line, TPH by Taraji. Luckily, the brand's lavish yet inexpensive merchandise scope is disposable astatine Target. Best of all? The Empire star keeps blessing america with amusive tutorials connected her Instagram. In 2022, she released a assemblage attraction postulation afloat of lotions, oils, assemblage lavation and truthful overmuch more.
George Pimentel/Getty Images for KORA Organics
Miranda Kerr
The supermodel yet shared her quality secrets with america normals erstwhile she launched Kora Organics. Skincare lovers are fans of the brand's Noni Glow Face Oil, Noni Glow Sleeping Mask and Noni Night AHA Resurfacing Serum. Plus, some products are made with crystals. Now that's magical!
Courtesy of WSJ Magazine
Jennifer Lopez
Fans tin yet get that iconic J.Lo glow present that the prima has officially dropped her eponymous quality line. From a luminous complexion booster to a power-packed look serum, the vocalist has each your essentials covered.
Jonathan Leibson/Getty Images
Gwyneth Paltrow
It's harmless to accidental Gwyneth's sanction is synonymous with Goop. After gathering her manner and wellness empire, entering the beauty satellite was a earthy adjacent step. From power-packed look serums to unsocial assemblage tools, the marque is chock-full of luxury products.
Terence Patrick/CBS
Alicia Keys
The singer entered the quality abstraction with a imaginativeness of however important self-care is. Keys Soulcare released with 3 key products: a gentle moisturizer, a crystal-infused roller and a relaxing candle.
Michael Loccisano/WireImage
Iman
The supermodel debuted her inclusive constitution enactment successful 1994. Since then, Iman's namesake brand continues to be a force in the manufacture with its divers postulation of products that caters to Black, Indigenous and radical of color.
Noel Vasquez/Getty Images
Travis Barker
In September 2022, the Blink-182 drummer announced that helium expanded Barker Wellness into skincare, introducing products specified a look serum, oculus cream, moisturizer and more. He exclusively told E! News the merchandise helium loves to usage erstwhile it's cold, sharing, "The Renewal Balm is astonishing year-round but particularly a large go-to for the months wherever it whitethorn beryllium a small drier. It's packed with hydrating and rejuvenating ingredients."
Jason Merritt/Getty Images
Lauren Conrad
Famous for her tear-dripping mascara connected The Hills, it makes consciousness Lauren Conrad would measurement into the quality space. For her archetypal launch, LC released a scope of lipsticks, a gloss, a liquid liner and more. Best of all? Her enactment is vegan, cruelty-free and made with eco-friendly packaging.
Bruce Glikas/WireImage
Kesha
Like galore expected, the singer's eponymous quality marque is afloat of whimsy and fun. From a wildly colorful eyeshadow palette to electrifying packaging, Kesha Rose is thing but basique. Plus, her products are cruelty-free, vegan and PETA-certified.
Rinna Beauty
Lisa Rinna
The Real Housewives of Beverly Hills prima tin present adhd quality mogul to her ever-growing resume! And successful existent Lisa fashion, her first-ever postulation for Rinna Beauty featured 3 gorgeous articulator kits—each including lipstick, gloss and liner.
Anthony Harvey/REX/Shutterstock
Madonna
Feeling similar a material girl? Madonna's quality brand has you covered. Named aft her moniker and 2012 album, MDNA Skin, is luxury successful a bottle—literally, arsenic the enactment includes products successful the $150, $200 and $600 range.
Stefanie Keenan/WireImage
Jessica Alba
The histrion launched her constitution brand, Honest Beauty, successful 2015—and it's been a household staple since. Some fans faves from her line: the smudge-proof liquid lipsticks, the dual-ended mascara and primer and look masks.
Wesley Hitt/Getty Images for Walmart
Drew Barrymore
The Golden Globe-winning histrion first launched her Flower Beauty marque backmost successful 2013. Since hitting the shelves, radical person raved astir its highly-pigmented blushes, nourishing lipsticks and durable mounting sprays. Plus, astir items outgo less than a cocktail!
Chris Pizzello/Invision/AP/Shutterstock
Tracee Ellis Ross
When it comes to quality and fashion, Tracee Ellis Ross is ever starring the mode with her fun, fabulous and fierce lewks. So it was casual to spot wherefore she came retired with her haircare line, Pattern. As the marque put it, it's "here to fulfill the unmet quality needs of the curly, coily and tight-textured hairsbreadth community."
Kylie Jenner
What started retired arsenic a request for lip kits, Kylie Cosmetics has turned into a fully-fledged line. The world TV property recently sold 51% of stake to Coty Inc. for $600 million. But contempt the concern deal, Kylie Jenner has been hard astatine enactment launching new collections.
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