Loved01

We interviewed John Legend because we deliberation you'll similar his picks. Loved01 is John's brand. E! has affiliate relationships, truthful we whitethorn get a committee if you acquisition thing done our links. Items are sold by the retailer, not E!. Prices are close arsenic of people time.

John Legend's creativity knows nary bounds. The singer-songwriter is taking a leap into the quality manufacture with his recently launched skincare line, Loved01, with a circumstantial nonsubjective to present nourishing and revitalizing self-care products for melanin-rich skin. In collaboration with dermatologist Dr. Naana Boakye, Loved01 products are crafted with plant-derived oils that are tailored towards the self-care needs and tegument concerns for radical of color, from dryness to hyperpigmentation.

"Far excessively often, those tegument types are ignored, understudied oregon under-researched erstwhile it comes to processing and formulating skincare products," John shares with E!. "And so, we each felt that was a spread that needed to beryllium addressed and that we could make a caller merchandise whose ngo was to code that spread and to bash it successful a mode that was truly accessible and affordable for people."

John continued to chat astir the caller skincare line, talking everything from Loved01's mission, his adorable run with girl Luna and lad Miles and woman Chrissy Teigen's favorite merchandise successful the idiosyncratic attraction line. 

"The full ethos down Loved01 is not conscionable self-care and self-love but besides sharing that ritual with the radical you love," helium says. "Not lone are we formulating our products with melanin-rich tegument successful mind, not lone are we creating products that are beautiful, that volition assistance you profoundly attraction for yourself, but we privation to marque it affordable truthful you tin bargain it astatine your section CVS oregon Walmart for $10 oregon $15."

When it comes to his ain loved ones, John shares that Chrissy loves the exfoliating cleanser. "It's truly gentle and has bamboo arsenic our exfoliant successful it. And it's precise earthy and doesn't consciousness excessively harsh connected your skin. We started utilizing it erstwhile we were connected abrogation during the holidays, and she loved however creaseless and gentle the exfoliator was. It's bamboo, it doesn't portion your tegument excessively much, it inactive keeps it creaseless and moisturized, it leaves you feeling silky smooth... she loves it and I emotion it, too."

Aside from the exfoliating cleanser, the unisex self-care enactment has a shaving cream, look and assemblage wash, moisturizer and much that are presently disposable on Loved01's website and at CVS locations nationwide, and volition motorboat astatine Walmart successful March. 

"It's for everybody!" John exclaims. "And each our products are for everyone and we absorption connected moisture due to the fact that we cognize that darker tegument tones suffer moisture much quickly. But everyone needs to moisturize. Everyone needs products that consciousness bully and odor bully and each that bully stuff. We're excited for everybody to effort it."

Loved01's shaving cream volition marque razor pain a happening of the past. With a operation of Rosehip and Sea Buckthorn Oils and Jojoba Oil, the pick is suitable for usage connected the look and body, crafted for melanin-rich skin with a pH of 5.00 - 6.00 and protects each tegument types from irritation portion shaving. 

"The shave pick is truly good," John shares successful his interrogation with E!. "[It's] unisex truthful you tin usage it for your legs, your armpits, your face, immoderate your shaving."