Keyword Tracking Tools (To Suit All Budgets)

1 year ago 85

With truthful galore options for tracking your website’s keywords, it’s hard to cognize which tools volition suit some your concern and your budget.

Let’s look astatine the options.

1. Ahrefs – Best all-around keyword tracker

It’s casual to get started tracking keywords with Ahrefs. We person 2 halfway ways to way keywords to suit astir budgets and businesses:

Free keyword fertile checker (best for spot checks)

Ahrefs' escaped  keyword fertile  tracker

Ahrefs’ free keyword fertile checker is cleanable for those who privation to cheque rankings for a fewer keywords and don’t privation to beryllium tied to a monthly subscription.

Here’s however to use it:

  • Enter your keyword(s) successful the first box
  • Enter the domain oregon URL related to the keyword successful the box below
  • Select the determination (by default, it’s acceptable to the United States)
  • Hit the Check rankings button

Once you person done that, you volition get thing that looks similar the following:

Results from Ahrefs' escaped  keyword fertile  tracker

The escaped keyword fertile checker gives an overview of the archetypal leafage of the SERP, enabling you to behaviour an investigation of the apical results.

It besides gives you entree to Ahrefs’ data connected the following:

  • Domain Rating (DR)
  • URL Rating (UR)
  • How galore backlinks the domain has
  • How galore domains it has
  • Amount of integrated postulation it is receiving
  • Number of keywords that leafage is ranking for

From this data, you volition recognize whether you tin fertile for that keyword.

The instrumentality besides allows you to manually cheque immoderate keyword. But sometimes, you request an automated solution to way much than 1 keyword. 

That’s wherever Ahrefs’ Rank Tracker can help.

Rank Tracker (best for astir websites)

Ahrefs' Rank Tracker overview

For astir businesses, Ahrefs’ Rank Tracker volition beryllium the go-to solution for tracking a site’s keywords. 

Unlike our escaped keyword fertile checker, this instrumentality allows you to way aggregate keywords successful your account, enabling you to show the full show of your integrated hunt campaign.

It besides enables you to way and analyse the important elements of your campaign, such as:

  • Share of voice
  • Average position
  • Organic traffic
  • SERP features

You tin besides comparison this information to your competitors’ websites:

Competitors' performance, via Ahrefs' Rank Tracker

And recognize your show crossed 13 antithetic types of SERP features:

  • Featured snippets
  • Sitelinks
  • Top stories
  • Image packs
  • Thumbnails
  • Top ads
  • Bottom ads
  • Shopping results
  • Knowledge cards
  • Knowledge panels
  • Videos
  • Tweet box
  • People also ask

You tin besides show SERP features against your competitors astatine a leafage oregon domain level.

SERP features tracking against competitors, via Ahrefs' Rank Tracker

This diagnostic shows you wherever you request to absorption your SEO efforts.

Another truly utile diagnostic is keyword tags. Tags let you to radical keywords to analyse show astatine a group level. 

Here’s an illustration of a tag radical I made that groups the articles I person written for Ahrefs together.

Overview of tag performance, via Ahrefs' Rank Tracker

Using this strategy, you tin commencement knowing which parts of your tract are performing good and which parts request improvement.

Keyword tracking tools alteration you to recognize the show and effectiveness of your SEO campaigns.

Learn much astir Rank Tracker’s features here.

2. Google Search Console – Keyword tracking with Google

Google Search Console homepage

Google Search Console (GSC) allows you to show your site’s show successful Google. You tin besides way your mean ranking presumption as well. 

It tracks this successful the Performance tab erstwhile you person verified your profile.

GSC mean  position, via Google Search Console

If you don’t privation the hassle of logging successful to GSC each the time, you tin propulsion the show information into Ahrefs by linking your website to your Google Search Console profile

GSC performance, via Ahrefs Webmaster Tools

If you privation to instrumentality it further, you tin usage Google Looker Studio (formerly Google Data Studio) to physique a keyword-tracking dashboard.

The quickest, no-code mode to bash this is to usage Ahrefs—you tin simply click connected the fastener highlighted beneath successful Rank Tracker.

Overview page, via Ahrefs' Rank Tracker

Once you person authorized your relationship connected the adjacent screen:

  • Choose the superior Project that you privation to track. 
  • Select the Device type below that.
  • Check each the boxes connected the right-hand broadside (Allow “X” to beryllium modified successful reports) each the mode down the page.
  • Hit Connect in the apical close corner.
Ahrefs' Rank Tracker setup, via Google Looker Studio
  • On the adjacent screen, click connected Create Report.
Ahrefs' Rank Tracker setup, via Google Looker Studio
  • You volition past get a dashboard that shows an overview of your project.
Ahrefs' Rank Tracker study  template, via Google Looker Studio

The screenshot shows the “Overview” page, but determination are six different tabs connected the left-hand broadside you tin click connected that volition springiness you much elaborate information connected topics such as:

  1. Positions
  2. SERP features
  3. Competitors
  4. Tags
  5. Traffic share
  6. Keyword metrics

One of the main advantages of creating a dashboard is that you tin instrumentality a periodic snapshot of the study and stock it with different stakeholders automatically.

To do this:

  • Click connected the downward facing caret adjacent to Share.
  • Click connected Schedule email transportation in the drop-down menu.
Ahrefs' Rank Tracker template, via Google Looker Studio

The email transportation surface volition past popular up and let you to docket the study to beryllium sent arsenic a PDF.

Here’s an illustration of what the scheduling surface looks like:

Email delivery, via Google Looker Studio
I’ve scheduled the study to beryllium delivered play and added members of the squad to person the report.

You tin spot that this setup tin beryllium a almighty and customizable enactment for SEO reporting.

This operation of tools for keyword tracking is fashionable with bureau SEOs to support their teams alert of their client’s integrated performance.

3. FatRank Keyword Checker – App-based fertile tracker

FatRank Checker's app version

FatRank’s Keyword Checker is different mode that you tin rapidly spot-check keywords. The large happening astir this keyword checker is its format—you tin usage it arsenic an app oregon a Google Chrome extension.

This means it’s large for checking a keyword’s ranking portion you’re connected the move, adjacent if you don’t person your machine with you.

The Google Chrome hold has besides got large feedback: 

Both versions of this instrumentality could beryllium utile for SEOs who are traveling and privation to rapidly spot-check the rankings of their astir important keywords.

The app and the hold are escaped to use, meaning that you tin usage them alongside your main keyword tracker if you want.

4. Nozzle – Good for predominant tracking

Nozzle homepage

Nozzle is simply a keyword tracker with immoderate absorbing features and a luminescent-looking dashboard.

Here are a fewer stand-out features of Nozzle that I like:

  • Ability to way keywords each 5 minutes – This is frequent. If you enactment successful a fast-paced industry, this whitethorn beryllium a utile diagnostic for you.
  • Track unlimited competitors for free – If you enactment successful an manufacture wherever you request to support tabs connected a batch of competitors, this could beryllium beneficial.

But what bash SEOs deliberation about it? 

The instrumentality has a batch of bully reviews. Check retired this illustration from JR Oakes and others below.

Nozzle testimonials, via Nozzle's testimonials page

When it comes to pricing, Nozzle’s plans commencement astatine ~$49 and spell up to ~$5K, truthful it has a wide scope of pricing options for SMBs each the mode up to the endeavor level.

5. ScrapeBox – Fixed outgo keyword fertile tracker

ScrapeBox fertile  tracker

If you are blessed to tally thing much technical, cheque retired ScrapeBox. It’s been astir since 2009—so rather a while.

As a result, the UI is possibly a small much “rustic” than immoderate of the options here, but the functionality is all there.

Looking astatine the features of this keyword tracker, we tin spot that it:

  • Tracks unlimited sites.
  • Tracks unlimited keywords.
  • Supports Google, Yahoo, and Bing tracking.
  • Has proxy support—using proxies is important to halt your enactment from being blocked by hunt engines.

The basal bundle of ScrapeBox is $97. To get the fertile tracking plugin for Windows, it costs an other $37. So for nether $150, you tin get a functional keyword tracker.

If you are tech-savvy and privation a fixed-cost, no-frills keyword tracker with nary recurring subscription (apart from proxies), this could beryllium a bully option.

6. Pi Datametrics – Enterprise e-commerce keyword tracking

Pi Datametrics fertile  tracker, via Pi Datametrics homepage

Pi Datametrics is simply a visual, client-friendly level for keyword tracking. It allows you to dissect your integrated show successful antithetic ways with assorted tools.

Some features I like:

  • Build ocular concern cases rapidly wrong the platform
  • Integrate with Google Analytics and Adobe Analytics 
  • Identify keyword cannibalization issues easily
  • Add unlimited competitors
  • Add unlimited locations
  • Get manufacture insights into 650 concern categories utilizing the Pi Vault

This instrumentality is simply a bully enactment for endeavor e-commerce businesses oregon agencies that privation to get buy-in for their SEO strategies from elder stakeholders.

7. Nightwatch – Good section tracking

Nightwatch homepage

Nightwatch is simply a keyword tracker that allows you to “track hunt rankings from immoderate determination connected earth.” Its accent is connected close section tracking.

Nightwatch has immoderate bully features:

  • Local fertile tracking crossed 107,296 locations
  • SERP diagnostic tracking
  • Custom keyword segmentation
  • Automated reporting
  • GSC and GDS integration
  • White statement reports astatine a higher price point

Prices commencement from $32 per period for 250 keywords. 

This benignant of fertile tracker whitethorn beryllium utile for you if your concern relies connected section areas oregon possibly if you are an bureau that works with galore section businesses.

8. Mangools SERPwatcher – Easy to use 

Mangools SERPwatcher keyword tracker

Mangools’ SERPwatcher is simply a clean, minimal-looking keyword tracker that doesn’t overcomplicate things. 

When it comes to features, you get the following:

  • Track desktop and mobile rankings
  • Add keyword tags
  • Daily keyword updates
  • Track circumstantial locations
  • Easy setup—“from setup to regular rankings successful 30 seconds”

In presumption of pricing, you request to bargain the full suite of products, but plans commencement astatine nether $30 per month.

In my opinion, Mangools is astir apt to entreaty to solo entrepreneurs oregon affiliate marketers who are looking for an easy-to-use, cost-effective fertile tracker.

Final thoughts

Keyword tracking tools assistance support your SEO run accountable. They often travel astatine a cost, but determination are cheaper and adjacent escaped options disposable to suit each budgets and websites.

Ultimately, the keyword tracking instrumentality you take depends connected your concern needs, priorities, and budget.

Got much questions? Ping maine on Twitter. 🙂

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