Kourtney Kardashian Addresses Backlash Over New Role as Boohoo's "Sustainability Ambassador"

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Kourtney Kardashian is going connected the defense.

After being criticized for her collaboration with Boohoo arsenic its "sustainability ambassador," the Kardashians prima is explaining her decisions.

"I went backmost and distant astir doing this postulation with @boohoo because the archetypal happening I deliberation astir erstwhile I perceive the words 'fast fashion' is that it's atrocious for our planet," Kourtney wrote successful a Sept. 13 Instagram post. "Boohoo approached maine to beryllium a sustainability ambassador, and though I knew it would get backlash due to the fact that the 2 conscionable don't spell manus successful hand, I thought astir the information that accelerated fashion, oregon the manner manufacture successful general, isn't going anywhere."

Kourtney went connected to accidental she hopes the speech astir the collaboration drives change.

"I thought astir the attraction this collaboration would bring to radical who whitethorn different person nary thought astir the impacts of accelerated manner connected our planet," she continued. "I thought astir however pushing Boohoo to marque immoderate archetypal changes and past holding them accountable to larger alteration would beryllium impactful. It's decidedly making immoderate sound which is precisely what I was hoping for."

Alas, the Poosh founder, joined to Travis Barker, acknowledged she inactive has much to learn. "I surely don't person each the answers," she added, "but for idiosyncratic who has done a accelerated manner enactment collaboration successful the past, which didn't get backlash due to the fact that I was not calling attraction to trying to marque amended changes, I consciousness arrogant astir doing it with volition and purpose."

And Kourtney encouraged "any experts who person ideas" to scope out. "I privation to assistance and from my acquisition truthful acold moving with the squad I enactment with astatine Boohoo, they bash too," she added. "I volition beryllium elaborating connected their changes, however we've made this enactment much sustainable, and what I've learned we arsenic consumers tin bash to help… each to come!!"

Cindy Ord/MG22/Getty Images for The Met Museum/Vogue

Boohoo—which besides has a collaboration with Kourtney's stepson Landon Barkerannounced its 2 capsule collection with Kourtney connected Sept. 6, calling it "a collaboration to observe much astir sustainability and style." Along with the collections, the company shared it would beryllium posting a contented series on Kourtney's speech with "specialists successful idiosyncratic welfare, quality rights, textile waste, upcycling, resale and vintage fashion." 

However, respective societal media users called retired Kourtney and the brand. "How is thing astir this SUSTAINABLE?!!!" 1 follower asked. Added another, "'Sustainability' lol no. Maybe halt producing accelerated fashion." Wrote a third, "This is an implicit JOKE. What an utter greenwash."

In its property release, Boohoo—currently nether investigation to find conscionable however environmentally person it is—stated the garments successful Kourtney's postulation diagnostic vintage items arsenic good arsenic materials similar recycled fibers, traceable cotton, recycled polyester, faux leather and recycled sequins. 

"Our radical that enactment for Boohoo privation to amended the sustainability of the business," Boohoo's caput of sustainability Rosie Howells said in a YouTube video. "Our customers are asking america astir it, and besides our broader stakeholders are too. We request to guarantee that we are benignant of being arsenic sustainable arsenic we tin be." 

E! News reached retired to Boohoo but a typical told E! News determination volition beryllium "no further remark astatine this time."

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