This month, Kraft Heinz and Gatorade utilized a caller in-store advertisement format supported by Cooler Screens that pipes successful ads to 10,000 in-store screens each astatine once. The video advertisement exertion institution Cooler Screens has been expanding their footprint successful retail chains similar Walgreens and Kroger, allowing CPG brands to amusement ads and promotions to in-person shoppers successful the refrigerated aisles and, much recently, astatine checkout and passim the store.

Gatorade is presently moving ads for its caller vigor portion Fast Twitch. Kraft Heinz tested ads for aggregate brands, including Velveeta. Both campaigns utilized hoops themes to link with March Madness fans.

Why we care. Cooler Screens’ exertion shows video images of in-stock products to shoppers erstwhile they’re deciding what to drawback and buy. This makes the screens eye-catching and applicable for serving ads. On the backmost end, the exertion uses “identity-blind” sensors for postulation and behaviour information that demonstrates run performance.

At a clip erstwhile galore retailers are launching their ain retail media networks (RMNs), Cooler Screens cuts crossed a fig of retailers with this caller all-at-once offering, giving large brands accidental to scale, and to bash truthful with a video acquisition that is much utile and interactive than modular in-store video screens.

Dig deeper: Why we attraction astir retail media networks

Cooler Screens refrigerator doorway video screens. Image: Cooler Screens.

In-store network. Cooler Screens’ 10,000 screens crossed retailers service ads to astir 100 cardinal viewers per month.

Using information from the screens, brands tin measurement income lift, marque equity and real-time shopper actions — similar opening the refrigerator doorway — to optimize the campaigns.

The Kraft Heinz trial campaigns delivered betwixt 3 and six percent points successful income assistance crossed their brands.

About the author