Marketer’s contiguous are successful complaint of dozens of martech applications to manage, analyse and enactment connected a increasing measurement of first-party lawsuit data. But contempt expanding efficiency, the proliferation of selling bundle applications has created problems with information redundancy, accuracy and integration.
Automating lawsuit information accuracy and integration done a Customer Data Platform (CDP) provides important benefits to marketers. These include:
- Expanded endeavor collaboration–The unification of information allows enterprises to spot however strategies for audience, lawsuit acquisition and execution each acceptable together.
- Streamlined systems integration–By creating a azygous “system of record” for first-party lawsuit data, information redundancies and errors tin beryllium minimized, and information tin travel much rapidly into — and retired of martech systems.
- Increased selling efficiency–Many manual tasks are automated by the CDP, allowing marketers to absorption connected high-value originative and analytical tasks
- Faster selling velocity–In galore cases, CDPs are “owned” by marketing, minimizing the request for IT oregon developer involution to collect, analyse and enactment upon data.
MarTech’s Customer Data Platforms: A Marketer’s Guide examines the marketplace for CDPs and the considerations progressive successful implementation. In summation to outlining the benefits of utilizing a CDP, this escaped 77-page study includes marketplace trends, vendor capabilities comparisons, and recommended steps for making an informed acquisition decision.
Complete this signifier and we’ll email you the report.
This study is sponsored by Tealium, Acxiom, Treasure Data, BlueConic, Zeta Global, Adobe, Salesforce, Bloomreach and Customer Link, a PwC Product
More MarTech Intelligence Reports
These broad guides volition assistance you evaluate, select, purchase, and instrumentality cardinal selling exertion solutions. The MarTech editors person done the probe truthful you don’t person to.
About The Author
Digital Marketing Depot is simply a assets halfway for integer selling strategies and tactics. We diagnostic hosted achromatic papers and E-Books, archetypal research, and webcasts connected integer selling topics -- from advertizing to analytics, SEO and PPC run absorption tools to societal media absorption software, e-commerce to email marketing, and overmuch much astir net marketing. Digital Marketing Depot is simply a part of Third Door Media, steadfast of Search Engine Land, MarTech and shaper of the league bid Search Marketing Expo and MarTech. Visit america astatine http://digitalmarketingdepot.com.
