Businesses person recognized the value of informed decision-making erstwhile it comes to purchasing. Thus, marketers trust heavy connected information analytics, assemblage segmentation and personalized targeting to make much effectual advertizing strategies.
Traditional B2B and B2C buying information has not changed, but interactions with brands are becoming much similar.
Sponsored by:
In this occurrence of the MarTech Podcast: Data Makes the Difference, Sally Slarke, Dun & Bradstreet’s SVP of integer audiences, and Kim Davis, editorial manager astatine MarTech, sermon however brands link straight with customers – careless of whether they are buying for themselves oregon connected behalf of their companies.
Tune into the podcast and learn:
- How to way purchaser behaviour adjacent earlier they springiness up their first-party data.
- Where information comes into play erstwhile it comes to personalization and ABM.
- How companies usage information to reevaluate and reshape their advertizing fund strategies.
Guest
Sally Slarke, SVP of Digital Audiences, Dun & Bradstreet
Sally is an accomplished enforcement who has scaled integer businesses crossed 4 continents, spanning a assortment of concern models including media, request generation, data, services and technology. With some B2B and B2C acquisition she has strategical and tactical expertise driving sales, commercialized operations with afloat P&L management, cross-functional management, merchandise development, gathering precocious performing teams, caller concern improvement and alteration management.
Moderator
Kim Davis, Editorial Director, MarTech
Born successful London but a New Yorker for implicit 2 decades, Kim Davis started covering endeavor bundle 10 years ago. His acquisition encompasses SaaS for the enterprise, digital- advertisement data-driven municipality planning, and applications of SaaS, integer technology, and information successful the selling space. Prior to moving successful tech journalism, Davis was Associate Editor astatine a New York Times hyper-local quality site, The Local: East Village, and has antecedently worked arsenic an exertion of an world work and arsenic a euphony journalist.
Dun & Bradstreet, a starring planetary supplier of concern decisioning information and analytics, enables companies astir the satellite to amended their concern performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, little cost, mitigate risk, and alteration their businesses. Since 1841, companies of each size person relied connected Dun & Bradstreet to assistance them negociate hazard and uncover opportunity. For much accusation connected Dun & Bradstreet, delight visit www.dnb.com.
About the author
Cynthia Ramsaran is manager of customized contented astatine Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with implicit 2 decades of editorial/content selling experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought enactment for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.
