At the massive CES 2023 consumer tech amusement present successful Las Vegas (which we're covering live), LG showed maine its afloat lineup of caller OLED televisions for 2023. The biggest addition, literally, is simply a 97-inch OLED TV that's wholly wireless. 

Read More: These are the weirdest, most futuristic and must-see reveals of CES 2023 truthful far.

Called the M3 series, it looks awesome successful person, arsenic you tin spot successful the video below, but it's apt to beryllium incredibly costly too. (The company, arsenic accustomed astatine CES, didn't denote pricing.) Among TVs that mean mortals volition really beryllium capable to afford, the astir notable models see the C3, the successor to the best high-end TV for the money, arsenic good arsenic a G3 promising improved brightness.

The biggest quality betwixt existent LG OLED TVs and the caller ones is higher brightness connected the G3. New airy power architecture and light-boosting algorithms summation brightness by up to 70% implicit past year's G2 successful the 55-, 65- and 77-inch G3 models. LG claims astir 1,800 nits, which is astir treble immoderate OLED TV I've measured. What I saw did so look precise bright, but I'll person to hold until I tin reappraisal 1 to spot precisely however bright.

The company's lineup of 8K TVs, the Z3, are besides brighter than before, connected the bid of 30 to 40%, according to LG. Available successful 77- and 83-inch sizes, they're definite to stay precise costly and, similar other 8K TVs, not worthy the wealth for astir buyers.

OLED TVs connection better wide representation quality than different high-end TVs and, successful my experience, are already plentifulness agleam for astir lighting environments. Every spot -- er, nit -- of brightness helps, however, particularly successful agleam rooms and with HDR TV shows and movies. Perhaps the G3 volition surpass the airy output of competing QD-OLED models from Sony and Samsung. It won't bushed mini-LED sets similar the Samsung QN90B and Hisense U8H. But if LG's brightness assertion is true, it volition travel close.

Seen present with a soundbar attached, the C3 looks precise akin to past year's C2.

James Martin/CNET

The C3, which volition beryllium little costly than the G3, is mostly unchanged successful presumption of representation prime from past year's model. I saw 65- and 48-inch versions successful person, and they looked physically identical. LG's rep adjacent said the soundbar bracket from the C2 volition acceptable the C3, an denotation of conscionable however akin they are. LG did archer maine the C3 whitethorn look brighter successful person, acknowledgment to somewhat higher mean representation level, but it won't measurement immoderate brighter and I'd beryllium amazed to announcement a large difference.

None of the different improvements LG teased is what I would telephone major. The TVs person a caller "α9 AI Processor Gen6." But successful my past tests, amended processing has been pugnacious to discern. The institution besides gave the G3 a plan that hugs the partition adjacent person than before, "leaving nary disposable gap" erstwhile wall-mounted. The company's astute TV system, which I don't like, has been tweaked to adhd amended categorization, personalized recommendations and a "selection of trending content," according to the property release.

LG has redesigned its astute TV strategy for 2023.

LG

LG besides said its 2023 OLED TVs volition beryllium the archetypal to beryllium certified by the HDMI enactment for Quick Media Switching VRR, which "can destruct the momentary 'black screen' that sometimes occurs erstwhile switching betwixt contented played from antithetic root devices connected via the TV's HDMI 2.1a compliant ports." This (again minor) diagnostic is intended for video playback arsenic opposed to gaming and requires a QMS-VRR root device. The Apple TV 4K is getting enactment soon, for example.

For the past mates of years, LG's OLED TVs, specifically the "C" models, person delivered the champion representation prime for the wealth among high-end TVs, and I expect the C3 to erstwhile again vie for that honor. That said, the LG C2 from 2022 continues to beryllium my favorite, and nary of the improvements truthful acold seems important capable for maine to urge waiting for a C3.

LG did not denote prices oregon availability for its 2023 OLED TVs, though the G3 and Z3 volition undoubtedly outgo much than the C3. The institution typically doesn't denote pricing connected its TVs until spring, erstwhile they get successful stores.