Today, LinkedIn rolled retired caller features to assistance B2B marketers station contented and big unrecorded events connected the platform.

Scheduled posts. Marketers tin present docket the circumstantial day and clip for posts to tally connected their organization’s LinkedIn page. This is simply a caller capability, allowing users to docket contented wrong the LinkedIn platform, alternatively of depending connected a third-party selling oregon publishing tool.

Posts tin beryllium scheduled up to 3 months successful advance, and each scheduled posts tin beryllium viewed and managed wrong the platform.

Live audio-only conversations. LinkedIn Audio Events, different caller feature, allows users to big unrecorded conversations without video. The big announces the lawsuit and LinkedIn users tin RSVP up of time, each in-platform.

Audio Events are structured informally, with a talker connected the “stage.” Other virtual attendees tin rise their manus and beryllium invited to articulation the signifier and speak, if they choose.

LinkedIn already has a LinkedIn Live merchandise for video events, but users request a third-party broadcasting instrumentality to usage it. There are nary charges for events products, but LinkedIn requires creators and orgs to person 150 oregon much followers to their Page successful bid to big an event.

Dig deeper: How to personalize your marque connected LinkedIn

Posting caller jobs automatically. LinkedIn has besides introduced an opt-in to station caller occupation posts automatically connected Pages.

If this enactment is chosen, LinkedIn volition stock 1 caller occupation per time arsenic a pre-scheduled station connected the organization’s Page.

Following for Pages. Pages utilized by organizations tin present travel different pages, successful the mode that idiosyncratic LinkedIn users tin travel others.

Why we care. Social media scheduling tools person agelong been a portion of the integer marketer’s stack astatine larger and much mature organizations. LinkedIn is making it easier to docket contented and station jobs in-platform with a smaller fund and contented staff. The caller Audio Events springiness B2B marketers an added accidental to stock manufacture views and speech ideas successful a much casual way, hitting a mediate crushed betwixt a written nonfiction and a nonrecreational video talk.