LiveIntent released Identity Enrichment connected the Salesforce AppExchange today. The Identity Enrichment app lets users lucifer customers successful their CRM against identity, demographic and behavioral information from the updated and licensed LiveIntent Identity Graph.

“Identity Enrichment is simply a invited summation to AppExchange, arsenic they powerfulness integer translation for customers by delivering them close CRM data,” said Woodson Martin, GM of Salesforce AppExchange.

Earlier this year, Salesforce added AI-powered individuality solution capabilities to their Marketing Cloud. The Identity Enrichment app provides different individuality enactment for marketers who similar the flexibility of gathering retired their stack with the AppExchange.

Multiple identifiers. The Identity Enrichment app provides users with a simplified lawsuit matching process utilizing LiveIntent’s continuously authenticated and licensed Identity Graph. The graph matches customers against aggregate identifiers, including emails, telephone numbers, mobile identifiers and addresses.

Once the lawsuit successful the marketer’s CRM is matched with the graph, LiveIntent volition dedupe, cleanse and enrich the first-party information astir the customer. This enriched information includes licensed identity, demographic, behavioral and involvement information that marketers tin usage to amended selling and advertizing campaigns, arsenic good arsenic lawsuit work functions.

“LiveIntent’s Identity Enrichment app helps brands enrich lawsuit records with high-quality information and trim duplicate CRM records,” Mano Pillai, Chief Product Officer astatine LiveIntent, explained.

Dig deeper: What is individuality resolution?

Building connected first-party data. For marketers to flooded the challenges of third-party cooky deprecation and caller privateness regulations, they request to marque the astir of their first-party data. The occupation is that customers they’ve already contacted straight tin get mislaid successful the maze of information fragmentation crossed each the integer channels that proceed to proliferate.

“Brands, retailers and publishers volition request efficient, comprehensive, and close solutions to leverage their first-party information for growth,” said Pillai. “LiveIntent Identity Enrichment app has the services to guarantee their first-party information is complete, verified, and addressable.”

Why we care. Identity solution helps marketers prosecute their astir applicable customers. The availability of Identity Enrichment connected the AppExchange helps a B2B marketer similar Salesforce beryllium much applicable to their customers.

Salesforce besides launched a caller acquisition for their AppExchange earlier this year, improving the quality for marketers to find what they privation connected the app marketplace. This is each portion of the improvement successful selling wherever customers — marketers and consumers alike — privation to consciousness similar they are successful the driver’s spot erstwhile making purchases.