Looker Studio releases GA4 connector update with 170 new fields

1 year ago 85

Looker rides to the rescue of the galore marketers griping astir GA4's deficiency of data. However, you person to refresh your information sources first.

connected June 16, 2023 astatine 9:53 americium | Reading time: 2 minutes

Looker Studio has released a large update to its system, unveiling 170 caller fields for reporting. In bid to entree the caller data, users indispensable refresh their GA4 information sources.

Why we care: You tin present make much in-depth, elaborate Looker Studio reports due to the fact that they volition person entree to information that antecedently wasn’t available. Advertisers are peculiarly excited arsenic they’ll person insights into landing page, idiosyncratic conversion, leafage determination and league conversion rates by lawsuit data, which volition assistance them to marque much informed decisions astir advertisement placements and campaigns moving forward.

Dig deeper: 4 tips to easiness the modulation from UA to GA4

What are the caller fields: An awesome 170 caller fields person been implemented – truthful we’ve conscionable highlighted immoderate of our idiosyncratic favorites here:

  • Ads clicks & cost
  • Average league duration
  • Landing page
  • Page location
  • Page referrer
  • Session & idiosyncratic conversion rate
  • Session conversion complaint by lawsuit name
  • Time dimensions similar hr oregon week
2023 Replacement Survey Small

How bash you get the caller fields? To get entree to Looker Studio’s caller fields, travel these step-by-step instructions:

  • Click connected ‘Data Sources’ successful their Looker Studio account.
  • Select the GA4 root you privation to update and prime the ‘Refresh Fields’ fastener successful the bottommost near corner.
  • A caller model volition past popular up connected your surface with each 170 caller fields listed.
  • Click connected ‘Apply’.
  • All the caller fields should past look successful your existing reports.
  • You’re each set!

Some marketers whitethorn not person entree to each 170 caller fields close away. The fig of caller fields your relationship has entree to volition depends connected however galore conversion events you have.

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Nicola Agius


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