Marigold has unveiled a broad narration selling solution, designed to execute hyper-personalization astatine standard portion navigating analyzable privateness and deliverability challenges. “Relationship Marketing is simply a semipermanent strategy focused connected the lawsuit narration implicit time, not connected a azygous touchpoint, run oregon transaction,” said Desta Price, main merchandise serviceman of Marigold, successful a release.
What it does. The solution fuses email, omnichannel marketing, SMS and loyalty exertion with integrated zero-party data, support and penchant management, and personalization tools to assistance brands and businesses physique semipermanent relationships with their customers.
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Why we care. All-in-one solutions are thing of a beatified grail for marketers: One portion of tech that tin bash everything truthful you don’t person to interest astir integrations and porting information around.
The Relationship Marketing solution allows marketers to:
- Build afloat permissioned audiences based connected zero-party information and lawsuit preferences
- Deliver personalized contented and offers crossed each channels astatine scale
- Optimize lawsuit engagement and loyalty done robust loyalty programs
- Measure the interaction of selling campaigns connected lawsuit relationships and beingness value
Marigold says the merchandise is open, API-friendly and information agnostic, providing real-time visibility crossed the afloat lawsuit lifecycle and allowing marketers to entree and enactment lawsuit information crossed applications from the institution and third-party providers.
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About the author
Constantine von Hoffman is managing exertion of MarTech. A seasoned journalist, Con has covered business, finance, selling and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been metropolis exertion of the Boston Herald, quality shaper astatine NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and galore different publications. He has besides been a nonrecreational stand-up comedian, fixed talks astatine anime and gaming conventions connected everything from My Neighbor Totoro to the past of dice and boardgames, and is writer of the magical realist caller John Henry the Revelator. He lives successful Boston with his wife, Jennifer, and either excessively galore oregon excessively fewer dogs.
